Kfc Point
- 1. KFC POINT START KFC FRANCHISE BUSINESS IN SOLAPUR.
- 2. KFC POINT START KFC FRANCHISE BUSINESS IN SOLAPUR. Presented By, RAVINDRA GOLI
- 3. • KFC is based in corbin,kentucky,U.S and is the world’s most popular chicken restaurant chain. • Founded by colonel harland sanders in the early 1930s by cooking & serving food for hungry travellers. • In 1952 sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN • KFC is part of yum! Brands,inc.the world’s largest restaurant company in terms of system restaurants, with more than 36000 location around the world.
- 4. Continue…… • 1. KFC operates more than 15000 units in 109 countries and territories around the world. • 2. every day, more than 12 million customers are served at KFC restaurants. • 3. KFC is world famous for its original recipe fried chicken- made with the same secret blend of 11 herbs and spices. • 4. customers around the globe also enjoy more than 300 other products- from KFC.
- 5. • VISION: Tobe leading integrated food services group in ASEAN region delivering consistent quality products and excellent customer focused. • MISSION: Tomaximize profitability, improve shareholder value and deliver sustainable growth year after year.
- 6. • KFC was the first fast food multinational to enter INDIA, after the economic liberalization policy of the indian govt.in early 1990s. • KFC received permission to open 30 new outlets across the country. • KFC opened first fast food outlet in banglore in june 1995 by targeting upper middle class population. • Pepsi Co. planned to open 60 KFC and pizza hut outlets in next 7 yrs in the country.
- 7. • 1.World’s largest restaurrant company in terms of system restaurants,operates more than 15,000 units in 109 countries and territories around the world. • 2.KFC is world famous for its original recipe fried chicken- made with the same secret blend of 11 herbs and spices. • 3.ranks highest among all chicken restaurant chain for its convenience and menu variety. • 4 Generate $1B each year
- 8. • Retail boom in Solapur • Solapur youth are adopting western culture • Indian Economy. • Metropolitan rapid development
- 10. • 1.Geographic segmentation: in india KFC focuses how geograpgically its customers demand different products. • 2.Demographic segmentation: in demographic segmentation, the market is divided into groups based on an age , gender, family size, income, occupation, religion, race and nationality. • 3.psychographic segmentation: in this segmentation ,the market is divided into middle class &upper class.
- 12. • Opening a KFC establishment is an enormous venture, yet the foreseen return is justified, despite all the trouble. Yum! brand doesn't expressly make reference to the expense of beginning a KFC establishment in Solapur, however we can make net suspicions Investment Cost ranges from 50 lakhs to 70 Lakhs.
- 13. • Their products are priced high and target the middle to upper class people. • KFC adopt the cost base price strategy. • pricing of the product includes the govt.tax and excise duty. • The products are bit high priced according the market segment and it is also comparable to the standard of their product. • In the cost based method we include the variable and fixed cost
- 14. • 1.Advertising • 2 Sale Promotion • 3 Public Relation • 4. Events And Experiences • 5. Coupons, Discounts And Bundled Packages
- 15. • We can compare the price of their products with mcdonald, dominoes,and pizza hut. • If the competitior provides the same product at a lower price then the organization usually lower the price of its product too. • In the case of kfc,fried chicken is its main selling point and controls a monopoly ovar the indian fast food market (only with fried chicken) • It prices its burgers ,french fries and soft beverages with relation to its competitors.
- 16. • The company should be able to use an ethical management strategy that will uplift the image of the company. • Uses of marketing knowledge ,concepts and techniques as well as with the social consequences of marketing policies, decisions, and actions. • Every business organization should understand the importance the culture,regulatory & ecological issues in different countries.