The KFC Grassroots Development Programme aims to engage youth in sports to foster long-term athlete development and talent identification across multiple sports including football, athletics, and cricket. The program emphasizes mass participation, enjoyment, and the cultivation of life skills, with structured coaching from ages 6 to 14 and an elite squad system for advanced training. Coordination with individual schools and local sports associations is key to the successful implementation of the program, facilitating events and tournaments to showcase talent.