kfc vs macdonald
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The document provides an overview of strategic management concepts and the evolution of strategic management as a field of study, with the objectives of developing an understanding of strategic management concepts and business enterprise perspectives. It includes definitions of strategy and strategic management, and outlines the contents to be covered in a project guide on the topic.
kfc vs macdonald
- 1. PROJECT GUIDE: P.L.SHROFF COLLEGE OF ARTS & Prof. COMMERCE Mrs.V.S.DA CHANCHANI HISARKAR & YEAR:- 2012-13 Prof. Mr. R.S.MORE
- 2. What is STRATEGY MANAGENT ? Strategy is the overall plan for deploying resources to establish a favorable position. OBJETIVE :- To develop an understanding of strategic management concepts To develop an understanding of evolution of the field of strategic management and business enterprise perspective
- 3. INTRODICATION The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. MAIN PRODUCTS McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast Service & Prices items, soft drinks, shakes and desserts. Speed Very Fast IN GENERAL: Convenient /Easy access /Friendly Attitude Polite Reliable/ Fast/Not healthy For children: fun Price Cheap For the new markets: western style, cool
- 4. Introduction The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952 though the idea actually goes back to 1930. Initially his restaurant generally served travelers, often those headed to Florida. So the original idea of KFC was based on selling good enough chicken for acceptable money to occasional customers. Production KFC primarily sells chicken pieces, wraps, salads and sandwiches. Outside the USA, KFC In general: offers hamburgers or kebabs and other Convenient / Cozy / Easy access regional fare. Service & Prices Better quality / for higher price /Not healthy Speed fast For the new markets: western style, Attitude plight prestigious Price Little higher
- 5. Conclucation •KFC needs to re-vamp its vegetarian menu and add more options to it. The fried chickencategory already has more options and varieties as compared to the vegetarian section. •McDonalds could try to enter the meals category into its menu •Both companies need to work on their logistics and inventory management (as discussed withBranch managers) •Need to train their staff better in handling of the cooked food