Khushaab project slides
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The document is a report submitted by a group for their project "Khush Aab". It includes an outline of sections, introduction to the history of Khush Aab starting in 2006, a plant visit description, market research findings, analysis of major water brand market shares, proposed promotional strategies, suggested selling modes, ideas for innovations, and a SWOT analysis. The group recommends focusing promotional efforts on schools/colleges, establishing own outlets, and ensuring consistent supply to compete against major brands dominating the local market.
Khushaab project slides
- 2. Assignment: Project Khush Aab • Submitted To: • Sir Abdullah Irshad Sipra • Submitted By: • Group Name : High Fliers
- 3. Group Members • Maryan Ilyas Roll #03 • Zara Ahmad Roll #06 • Noshaba Aslam Roll #10 • Sana Batool(Group Leader) Roll #11 • Rabia Ranjha Roll #17 • Sheharyar Khan Roll #25 • Danyal saleem Roll #27 • Shahzad sarwar Roll #46
- 4. Outline: • Introduction • History • Market analysis • Market share of diff.brands • Promotion strategies • Selling modes • Innovations • Swot analysis
- 5. Introduction: History: • Idea was given by Dr.Saeed in 2006 • In 2010, separate building was allotted which was taken over by Mr.Ather. • Rs 30 million funds have been alloted for this project. • In December 2010, Khush Aab was launched after the permission by V.C . • It is registered
- 6. Plant Visit: • We visited plant on 3/12/2012 • • • • • • Situated in UOS Pharmaceutical industry in 2008 Reverse osmosis for purification Current production is 600liter per hour New site of plant Production will be 5000 to 10000 liter per hour.
- 7. Market research: For analyzing market, we got sample from university and went to the market and visited different shops. • Rafique shoping center near stadium road • Decent sweet bakers in Rehman plaza • Aqab tuk shop in Rehman plaza • Rehman marriage hall in Rehman plaza • Shangrila near university road: • Fri chicks near university road • Cash and Carry
- 8. Personal analysis • Huge market of khush aab outside the university area is existed • Small shop owners are willing to take its supply • Renowned hotels and shops owners are not willing to take it, they only take the supply of famous brands. • We can promote and sell Khush aab at district and provisional level. • Crystal water can give tough competition.
- 9. Market Share Of Different Brands In Sargodha 19.4% 51% 18% 11.60% Nestle kinley Aquafina Other brands •Other brands are,sufi,Blu,Qarshi,white,crystal, kisan, Sparkle etc.
- 10. SHEHARYAR KHAN
- 11. Promotional strategies: 1.Business events: • Chen one plaza • Al rehman plaza • Model mart 2.Door to door sampling : • Direct feedback • Analyze market situation • Human resources are needed 3.Through conducting seminars : • Promotion campaigns in schools and colleges
- 12. 4.Through opening their own outlets in Sargodha: • Direct and effective contact with customers • Save the profit which they have to pay the different Intermediaries. • They can also distribute their product to different retail shops of the city. 5.Through banners and neon signs: • Display on the busiest roads where everyday thousands people come across it. • Disadvantage is that there would be no direct contact with general public.
- 13. 6.Promotion through electronic media: • • • • Radio Through cable network Facebook Floating formal messages
- 15. Personal analysis • For promotion huge investment is needed which give benefit in long run. • It would take 10 or more years to compete with other well-known brands. • To penetrate in market a lot of efforts like increase in productions and consistent promotion schemes are required. • Major obstacle in its promotion is that plant is on govt. land so they have to face restriction to commercialize it.
- 16. Selling modes: Direct selling mode • Goods sold directly to customers rather than through intermediaries. • The main advantage is that there is no need to share profit margin. • Producer has complete control over sales process. • Suitable for those products which have already occupied a distinct place in market.
- 17. Indirect selling mode • Goods are distributed through intermediaries like wholesalers ,retailers etc. • This mode is best for new products as market intermediaries know best about the market. • Market intermediaries anticipate the market well and know the place of new product where it is needed. • After getting much market, direct selling mode can be adopted.
- 18. Suitable selling option for Khush aab • As Khush aab in new so first they have to make contract with market intermediaries. • Market intermediaries will guide them that where demand for Khush aab water can be created. • They can establish their own outlet for distribution of Khush aab. • After making a distinct place in the market they can adopt direct selling mode to save cost.
- 19. Innovations • Khush aab water should introduce innovations. • It may change the colour of its packing which is blue and have no differentiation with the other brands. • It can use the green colour of packing for global warming effects. • Green colour will also show the social welfare and environmental friend product. • This will distinct Khush aab water from others.
- 20. Swot Analysis: Strengths • Project is supported by government • Its price is cheap as compared to its competitors • This brand was certified best in Karachi when its quality was challenged by Nestle. • Local brand and people will support it on the behalf of UOS.
- 21. Weaknesses • Work is manual ,mechanical system should be introduced. • It has not taken any primitive measures. • No innovations • Low productivity • Running plant on govt. land so cannot commercialize it on large scale. • International brands have already captured the market.
- 22. Opportunities • They can launch it with the help of students. • High authorities can also urge other universities to use it. • They can introduce their brand in schools and colleges. • Students can be motivated to use the product of their own city. • Low price but a better quality product so easily captured consumer’s mind.
- 23. Threats • New brand and will take time to place itself in market. • Major brands have already captured the mind of people especially international brands. • Has to face tough competition especially from local brands like crystal water. • People are more brand conscious.
- 24. Personal analysis • Major strength is low price so it should ensure continuous supply. • Should mechanized its working and increase its productivity. • Should use massive promotion strategies to make a distinct place. • Local brands are in tough competition with it. • It can win the trust of people as it is govt. venture.
- 25. Synopsis: • Plant visit • Market survey • Competitors • PCRWR • Innovation • Slogans