KidsPod Design IntroKidsPod Design Intro
- 1. Podcast freedom for kids ages 3-14 Founded 2021 iOS/android mobile application BRAND GUIDELINES - Q2- 2023
- 2. 02 FINALLY, SCREEN TIME YOU CAN SAY YES TO! Jessica Ray - Founder Brand guidelines Q3-2023
- 3. 03 To introduce kids all over the world to podcasts. To remove the barriers to listening and connect kids and educators with content creators' expanded experiences online. To inspire kids to create, play, learn and make the world a better place. Respect Kids are to be respected and given the tools needed to drive their own curiosity, exploration, and education. Growth Screen time for kids should inspire connection, growth and creativity in the real world. Mission & Values Brand guidelines Q2-2023 Freedom Technology should enhance our lives, not control it.
- 4. 04 We believe kids should have podcast freedom. Right now the podcast world is built for adults. To solve this, we're building a podcast listening platform that allows kids to discover, listen and interact with audio content in an environment designed for them. Goals To be synonymous with kids podcasts Equality and equity in the kids podcast realm Beliefs & Goals Brand guidelines Q2-2023 The accessibility to podcasts and the number of podcast categories for kids should be on par with adults
- 5. 05 KidsPod.app will be for families and children all over the world. We are launching in the U.S., U.K., Canada and Australia, with global markets following shortly. User s FAMILIES & CAREGIVERS OF CHILDREN AGES 3-13, EDUCATORS Target Audience Brand guidelines Q3-2023
- 6. 06 Simple, Intimate & Authentic We want parents and children to find our content relatable. Brand guidelines Q2-2023 Voice & Tone KidsPod's voice is casual, much like chatting with a relatable friend. To build trust and connections. To foster a memorable brand identity.
- 7. 01 02 03 Taglines 07 "Podcast freedom for kids" "The Podcast Playground" "Finally, screen time you can say YES to"
- 8. 08 Main Logo Fonts Secondary Logo Brand guidelines Q3-2023 Social Logo Logo
- 9. Primary Poppins Font Family Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 12 3 4 5 6 7 8 9 0 Typography 01 09 Brand guidelines Q2-2023 Poppins ExtraLight Poppins Regular Poppins SemiBold Poppins Bold
- 10. Typography 02 10 Secondary Noto Serif Font Family Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Noto Serif Regular Noto Serif Italic Noto Serif Bold Noto Serif Bold Italic
- 11. HEX code #fdc00d CMYK 1%26% 100% 0% RGB 253-192-13 HEX code #ffffff CMYK 0% 0% 0% 0% RGB 255-255-255 HEX code #000000 CMYK 0% 0% 0% 100% RGB 0-0-0 Primary Brand Colors 11
- 12. 12 Brand guidelines Q2-2023 HEX code #b9d0e9 CMYK 26% 1 1 %2% 0% RGB 185-208-233 HEX code #ea5538 CMYK 2% 82% 85% 0% RGB 234-85-56 HEX code #0c69be CMYK 88% 59% 0% 0% RGB 12-105-190 Secondary Brand Colors HEX code #eee8df CMYK 0% 3% 6% 7% RGB 238-232-223
- 13. 13 Brand guidelines Q2-2023 App Design • Clean, up-to-date UI trends, maximized for a frictionless user experience • Intuitive design that is appropriately adapted and curated for each age group • Customizable profile for each child in paid version • Limited features in free version • Full parental controls
- 14. 14 Brand guidelines Q2-2023 The goal of this task is to design the interface and interaction for the new profile customization feature. This includes: Design Challenge: Profile Customization • Allowing users to set their theme: how can users easily and intuitively change the theme of their profile? • Allowing users to set their interests: how can users tell the app what they are interested in, and how does this affect the content displayed to them?
- 15. 15 User Scenarios Consider the following scenarios in your design: • A user wants to personalize their profile to reflect their personality and tastes, they decide to change the theme of their profile. • A user is interested in science podcasts and wants the app to recommend similar content. They go to their profile settings to update their interests.
- 16. Your design should aim to: Design Objectives 16 Brand guidelines Q2-2023 • Make it intuitive for users to change their profile theme and set their interests. • Make the effect of these customizations apparent in the app's interface. • Ensure accessibility and usability across different devices and screen sizes.
- 17. 17 Brand guidelines Q2-2023 Deliverables We expect the following deliverables: • Final high-fidelity mockups of the profile customization interface. • A user flow diagram showing the process of customizing the profile. • Any other documents or materials you used or created during your design process.
- 18. 18 Resources Task Requirements: https://docs.google.com/document/d/1Fl0vTO4QOtc z58prWEgjuHmZ- 0JmVEszx8UBYFaZuL8/edit?usp=sharing Figma Asset File: https://www.figma.com/file/wQ6Wikq5ypm8u7wxQZ XWe6/KidsPod-XD-Import?type=design&node- id=1%3A2&mode=design&t=AtlsQCHpPyDoR535-1