Knowing Your Customers
 WHY its important for every business?


Adrienne Tan, Senior Consultant
www.brainmates.com.au
June 2010

                                         Page no.
Its Important to Know Who Your Customers Are
WHY?
1. Guides Business Decisions
2. Ensures the
‘Right’
Product is
Created to
Satisfy Needs
3. Speak in Language That Customers Understand
4. Find Where Customers Are
5. Differentiate from the Competition
6. Ultimately, Growing Revenue
Product innovation and design.

brainmates leads companies to define, develop
and deploy customer-centric products and
services.

www.brainmates.com.au       +61 (2) 9232 8147
                                                Page no.

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Knowing your customers