KnowNow Syndication-Oriented Architecture

SOA: Syndication- Oriented Architecture? Rohit Khare, Co-Founder 28 August 2007

Information Overload Exponential Information Growth Employees Enterprise Customers / Partners Internet Exponential Information Growth searching searching searching searching searching searching searching searching searching searching Information overload creates a gap. Blogs & wikis

Business Intelligence That’s Actually Intelligent Real-time, Social Collaboration (“Web 2.0”) There’s a new opportunity to connect employees, partners, and customers that bypasses overflowing inboxes, static portals, and empty search boxes. The “Web 2.0” buzzword refers to a very real phenomenon: unlocking the long- awaited potential of large-scale, real-time social collaboration inside the enterprise. Extending Service-Oriented Architecture (SOA) IT Architects have adopted the concept of a ‘service bus’ that can route messages and notifications between any set of applications and hosted services. The SOA approach to application integration applies to people and groups, too. Benefits of Syndication- Oriented Architecture (SynOA) This talk introduces our vision for connecting people to applications and each other. RSS/Atom feeds can begin bridging the “information gap” between existing information systems and the new world of blogs, wikis, and instant messages…

Agenda Introductions A ‘Social Software’ Scenario SynOA in a Nutshell SynOA in Detail KnowNow’s Approach to SynOA Questions & Answers

Introductions: Dr. Rohit Khare Co-founded KnowNow in 2000 Based on doctoral research at UC Irvine and at Caltech. Extended HTTP to support real-time “push” event notification. Developed powerful new JavaScript techniques to deliver a new generation of Web browser-based applications. Grew out of experience with Web standards Worked at the World Wide Web Consortium (W3C), MCI’s Internet Architecture group, edited the O’Reilly Web Journal, and established 4K Associates, a strategy consultancy. Later, led research at CommerceNet Labs Established an ‘entrepreneurial research institute’ to investigate decentralized systems and marketplaces.

Introductions: Software Architecture Examples of Architectural Styles Pipe-and-Filter: components process text streams in series Client/Server: components coordinate with single data store REST : Web pages that ‘represent’ objects can be cached Service-Oriented Architecture isn’t quite a style: SOA doesn’t quite constrain how applications behave Underlying services can exhibit any of the styles above … but SOA does prescribe how they communicate. Syndication-Oriented Architecture is analogous: People and groups have all sorts of collaboration patterns … but it would be better to integrate messages from applications; and to track how information flows to optimize it.

A ‘Social Software’ Scenario Imagine you’re managing a field service force: Trouble tickets, dispatchers, spare parts, mobile users… State-of-the-art reporting of key performance indicators. Current Challenges What if one repair team missing a part could fire off an SMS to ask everyone else working in their area to check? Can sales reps stay on top of disruptions to their clients? New Opportunities Suppose Engineering could track chatter about problematic parts from field notes — without reading everything else… Could you mine industry ‘buzz’ to keep your employees, partners, and customers in the loop on the latest news?

SynOA in a Nutshell P UBLICATION One standard for capturing all messages (‘RSS-ifying’) S UBSCRIPTION Easy rules for filtering interesting messages D ISTRIBUTION Wide range of delivery options to PCs, smartphones, etc. P ERSONALIZATION Learning what each recipient really needs to know, now. C OLLABORATION Tapping into the ‘Wisdom of Crowds’ to learn from groups.

1. P UBLICATION Make it easy to “RSS-ify” all of your data feeds Just keep track of the Author, Date, Headline, Body, and Attachments for exporting business events For legacy databases, re-run standing queries automatically Features Capture all human-readable messages to use standard RSS/Atom syndication feed formats. Use ‘Pings’ to convert existing ‘pull’ systems to ‘push.’ Benefits Ensures flexibility, security, internationalization,traceability. Enabled unified, real-time monitoring of all systems.

2. S UBSCRIPTION Make it easy for users to remix new feeds Even though the old system reports by state, a syndication bus should let you match just the Zip codes you need … but it should also make sure you’re still authorized to know. Features Simple text filtering of article as well as richer XML queries. Customizable rules for de-duplication and trend detection. Benefits Empowers end-users (as well as developers) with ‘self-service’ access to enterprise knowledge.

3. D ISTRIBUTION Make it easy to use any device users want Long and growing list of notification protocols and devices: Instant messaging, email, feeds, SMS, voicemail… Choose the right tool for the job, at the right time of day. Features Unifying a single distribution interface that spans multiple protocols & devices ‘ Track-and-trace’ to guarantee delivery or escalate. Benefits Assures users that the alerts are pushed according to their current online presence & preferences.

4. P ERSONALIZATION Make it easy to ‘tune in’ to just what users want Spam filtering depends on what you consider spam… Ambiguous search terms differ even for the same subscription ‘ Adam Rifkin’ the entrepreneur, or the movie director? Features Keeping track of every alert delivered to enable relevance-feedback analysis, detect duplicates, and remove spam. Bookmarking and tagging past events; UI customization. Benefits Increases efficiency by minimizing interruption, without compromising discovery of new information sources.

5. C OLLABORATION Make it easy to ‘tune in’ to what groups want The signature success of Web search is link analysis. The emerging opportunities are in social network analysis What if the future of enterprise collaboration is… Facebook? Features Keeping track of the relationships between events and people, to enable social-network graph analysis and detect trends as information spreads. Benefits Continuously optimizes the entire organization’s attention to its internal and external stakeholder communities.

SynOA: A Roadmap SynOA levels can guide deployment strategy Consider implementing each of these levels in order. There are concrete benefits and ROI at each stage. SynOA levels can guide development strategy Helps analyze the capabilities and relationships of competing, overlapping products and services already on the market. Also defines software interfaces for developing custom plugins SynOA levels can guide business strategy What can your business do for its customers, partners, and employees in an overloaded knowledge economy? In any relationship & expertise-driven business, the edge is in augmenting the entire team’s breadth, depth, and speed.

KnowNow’s Approach to SynOA KnowNow Confidential. 2007. Databases Intranets / Extranets Email Portals Enterprise Search Web Servers Apps: eg, ERP, CRM [ manage information ] [ transform and deliver ] [ automate relevancy ] [ monitor data ] Content-based routing Alerts / Notifications Transformation Aggregation Filtering / Matching Security Enterprise Syndication Server Blogs & wikis News, posts Record changes Doc revisions Order status updates Price updates Product changes Calendar events Sales leads In-line editors Collaboration Tools Email

KnowNow Syndication-Oriented Architecture

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