KOTLER Business Program
- 2. The KBP Advantage KBP is the only global business program under the brand name of a management guru, Philip Kotler, offering first-class education in countries across the globe. We partner with universities and institutions with renowned academics al lectures to bring you cutting- edge curricular that challenge you to further you skills . What is Kotler Business Program ? Kotler Business Program is a certified training program, exclusively delivered by top brass from academia and the corporate sphere, including world-renowned marketing guru, Professor Philip Kotler. Our innovative blended learning approach consists of exclusive videos from leading experts, e-books for self-study, video simulations and role plays to ensure a first-class engaging and practical learning experience.
- 3. Some of our Outstanding Features • 100% Online learning format ensures maximum flexibility • Variety of courses aimed at both students and professionals, as well as executives and entrepreneurs in all branches and industries • Hands-on practical approach allows you to apply your newfound knowledge directly to your business • Features distinguished professors and leading experts in their field • Hours of exclusive video content • Interactive modules for an engaging and practical learning experience • Automated, instant assessments and grading guarantee feedback on your progress • Receive a course certificate within 3-6 weeks • Kotler brand reputation
- 4. FAQ 1. How can I register in Kotler Business Program ? To register you must go to www.kotlerbp.com and click Enroll Now then you need to complete registration process and payment 2. Can I choose between languages when I access the course ? Yes, when you start you can choose between English and Arabic , all videos are subtitled in Arabic , but e-books contents available only in English now 3. Do I need to complete the course in one session? You can’t finish it in one session , but the good news you can complete every time from where you stopped before 4. Can I use my username any time ? Yes, but you must complete the program in one year start from your registration date
- 5. FAQ 5. How this program fit me ? We provide courses to suit varying skill levels, start from non-marketers to marketing novices to executives and entrepreneurs in all types of industries. Our online format allows both students and professionals to manage their studies in the most flexible way, while easily tracking and evaluating their progress via online assessments 6. How can I benefit from the program in my work ? The tools and strategies we teach are directly applicable to daily work. this program will help you to take your career and your business to the next level and generate sustainable outcomes 7. When can I get the certificate? Upon completion, you will receive a signed certificate indicating your participation
- 6. FAQ 8. After I complete registration and payment process, Can I refund the amount if I decide to cancel? You cannot refund, but we will sure you have all information you need before you register 9. If I have a group who wants to register , Can we get a discount ? There is A very attractive discount for groups, and for everyone who invests in the knowledge . You will get especial rates to all Kotler impact products and events “An investment in knowledge pays the best interest” Benjamin Franklin
- 7. Beneficiaries Non Marketers Non Managers First Line Managers High schools & College Students Entrepreneurs Program Classification : Basics of Marketing Course Description This is a mini version of ‘Essentials of Marketing’. The aim is to provide students with the basic knowledge and understanding of the key principles of Marketing. Learning will be through contents delivered on the web, videos and extra readings Aim of This Course This module provides an understanding of the basic and fundamental concepts and terminology used in marketing. It provides a knowledge and understanding of the role and function of marketing within organizations and explores the factors that can influence consumer behavior. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context
- 8. Program Classification : Basics of Marketing Course Contents 1. The Nature of Marketing: Creating and Capturing Customer Value 2. Marketing Research & Gaining Consumer Insights 3. Creating Value through Products and Brands 4. Creating Value through Pricing 5. Creating Value through Distribution 6. Creating Value through Communication Course Length • E-Learning (video): 25 hours (recommended, although actual videos are 6 hours long.) • E-Book Learning: 45 hours • Total E-Learning: 70 hours • Online Test: 2 hours
- 9. Program Classification : Essentials of marketing Course Description This is a stand-alone product and course. The aim is to provide students with the basic knowledge and understanding of the key principles of Marketing Management. This certification consists of one learning module. The learning will be through related contents delivered on the web, videos and extra readings Aim of This Course • Students will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows participants how they are applied in context. • You will learn strategic challenges and opportunities created by the dynamic nature of markets. You will also study marketing strategies, and determine which ones are relevant and feasible for your organization and which ones can maximize the bottom line. Students will learn how corporate responsibilities (including green and social) can serve to energize the organization and foster internal cooperation and communication. • Participants will study customer value propositions, assets and competencies, as well as structured strategic analysis, including detailed customer, competitor, market, environmental and internal analysis. Beneficiaries : Marketing professional ,First Line Managers , Entrepreneurs, College students
- 10. Program Classification : Essentials of marketing Course Contents 1. The Nature of Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy 3. Analyzing the Marketing Environment 4. Marketing Research & Gaining Consumer Insights 5. Understanding Consumer and Business Buyer Behavior 6. Market Segmentation, Targeting and Positioning 7. Creating Value through Products and Brands 8. Creating Value through Pricing 9. Creating Value through Distribution 10. Creating Value through Communication 11. Global Marketing 12. Sustainable Marketing and Marketing Ethics Course Length • E-Learning (video): 50 hours (recommended, although actual videos are 10 hours long.) • E-Book Learning: 100 hours • Total E-Learning: 150 hours • Online Test: 3 hours
- 11. Speakers and Lecturers Philip Kotler Founder, Kotler Business Program Distinguished Marketing Professor Dr abdulhai Megdad Founder & CEO Mega Consultancy & Training Marc Oliver Opresnik CEO, Kotler Business Program Marketing Professor, Luebeck University ,Germany Kozo Takaoka President, Kotler Business CEO, Nestle Japan Al Ries Co-Founder & Chairman, Rise & Rise Focusing Consultants Mohan Sawhney McCormick Tribune Professor of Technology, Kellogg School of Management Rob Wolcott Co-Founder & Executive Director, Kellogg Innovation Network (KIN)
- 12. Clients
- 13. Contact Us About MEGA Mega Consult is a consulting firm comprised of professionals having strong industry backgrounds in Marketing , Marketing Research , Professional Sales and Marketing Training Courses. The firm offers a wide range of consulting services to Large, SME, Government Organizations and Multilateral Financial Institutions , We are located in : Riyadh, Saudi Arabia Doha, Qatar Tel : +966 11 288 6920 Fax : +966 11 288 6940 Email: ibrahim.theeb@megabizs.com www.kotlerbp.com Mob : +966 53 901 5006