The document discusses the importance of key performance indicators (KPIs) in evaluating business performance, emphasizing the distinction between good and bad KPIs. It provides examples of ineffective metrics, such as raw material costs and employee assessments, contrasted with effective KPIs like net new revenue and employee satisfaction, which are specific, measurable, achievable, relevant, and timely. The author encourages organizations to define their own KPIs based on their unique objectives and industry requirements to effectively measure performance and set targets.
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