Kwanko presentation 2016
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Kwanko is a digital marketing company that provides cross-device tracking, analytics, targeting, and retargeting to boost clients' web and mobile performance. They collect multi-device user data to build segmented audience clusters for better return on investment. Kwanko's proprietary technologies and network of 150,000 publishers allow them to connect clients to targeted audiences across multiple channels like display, email, video, and social media. They have over 15 years of experience managing performance marketing programs and have delivered over 30 million sales and 82 million leads for over 2000 clients.
![54M€
key figures
CONTACT
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Kwanko Group [HQ]
60, bd du Maréchal Joffre,
92340 Bourg-la-Reine,
France
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Phone +33 1 70 68 97 20
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contact@kwanko.com
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www.kwanko.com
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Follow us on
Paris
Brussels
Casablanca
Hamburg
istanbul
Lisbon
Madrid
Mexico
Milano
São Paulo
WarsawSubsidiaries10
2000Programs20Countries covered
Staff members220
Annual turnover
150000Publishers
Trusted by over 2000 advertisers
and agencies](https://image.slidesharecdn.com/kwankopresentation2016en-161107124931/85/Kwanko-presentation-2016-6-320.jpg)
Kwanko presentation 2016
- 1. BOOST YOUR WEB & MOBILE PERFORMANCE
- 2. OUR technology for a user CENTRIC APPROACH Our DMP allows us to build segmented Audience Clusters for a better ROI Data recorded from our multi-device expertise (desktop, mobile & email) Predictive algorithms Analytics tools Advanced targeting criteria to target the right user at the right time DATA 360° CROSS-DEVICE TRACKING ANALYTICS & OPTIMISATION TARGETING RETARGETING
- 3. BOOST YOUR SALES • New clients acquisition • Targeting/Retargeting • Attribution Marketing • Cross device tracking • Advanced targeting criteria • Premium local websites in all verticals (content websites blogs) • Our exclusive ClickTime® solution: to measure your users’ engagement DRIVE QUALITY TRAFFIC • The biggest Emailing network in Europe and Latam • Our Design Studio to build your responsive LPs and Email kits • Deduplication, blacklist, A/B Testing, eCPM optimisation COLLECT PREMIUM LEADS your 360° partner for cross-device digital advertising 150 000 websites All publishers Verticals DSP Mobile (90 SSP connected) 500M@ worldwide Tracking, Adserving, Predictive algorithms, Real-time statistics and Analytics, Performance monitoring tools 13 years of experience in the Management of Performance Marketing programs Expertise Proprietary technologies Kwanko Network
- 4. LEADSTRAFIC LEADS LEADSTRAFIC DEVICE Cookie / Device ID GEOLOCATION GPS location BEHAVIORAL Browsing history Engagement level Conversions, Interests CONTEXTUAL Hour, Date, Weather... WOMEN 25 to 60 years old MEN 25 to 60 years old MEN/WOMEN 25 to 50 years old MEN/WOMEN -25 years old MEN/WOMEN +30 years old MEN/WOMEN +60 years old ...and interest profiles: auto, real-estate, fashion, finance, travel, etc. we gather data WE BUILD SEGMENTED AUDIENCE CLUSTERS 1 2
- 5. • Display • Emailing • Video • Social network • SEO • Native ads • SMS Push • etc… Sales Leads Web Mobile Views 30M 82M 70Bn Clicks4Bn * 2016 key figures to deliver results* to connect you to your audiences via multiple touchpoints 3 4
- 6. 54M€ key figures CONTACT - Kwanko Group [HQ] 60, bd du Maréchal Joffre, 92340 Bourg-la-Reine, France - Phone +33 1 70 68 97 20 - contact@kwanko.com - www.kwanko.com - Follow us on Paris Brussels Casablanca Hamburg istanbul Lisbon Madrid Mexico Milano São Paulo WarsawSubsidiaries10 2000Programs20Countries covered Staff members220 Annual turnover 150000Publishers Trusted by over 2000 advertisers and agencies