Labeling and packaging
- 3. LABELING
- 4. PURPOSE OF LABELING Labels are used by manufacture for various purposes……
- 5. CONTENT OF A GOOD LABEL Brand name Trade mark Name & address of manufacturer Coloured photograph of the product Ingredients or description of raw products Weight, measure etc Directions for use Precautionary measures Manufacturing & expiry date Maximum retail price
- 6. TYPES OF LABELS 1. Brand label If only brand is used on package of a product, this is called brand label. Brand itself is expressed in label. Brand label is put on some cloth. It tells the name of the cloth, e.g., ‘POLO'. Similarly, label is used on soap e.g., Lux, Hamam, Rexona etc.
- 7. Cont ….
- 8. PACKAGING
- 9. PACKAGING “ Packaging is a general group of activities in designing the containers or wrappers for the products”…. WILLIAM J STANTON
- 10. Difference b/w packaging & packing Packaging includes preparing a product for storage, transport as well as sale. Factory owners do packaging as they have to send products in bulk. Packaging refers to placing individual products into a carton using wrapping materials to protect items from any damage. Packing, on the other hand, is the process of placing the items that have already been packaged into larger containers for shipping. Packaging is very important before packing products because the larger cartons can be handled roughly in addition to being loaded and offloaded a number of times. If the products are not packaged well inside the carton, they can rub against one another and get damaged PACKAGING PACKING
- 11. OBJECTIVES/ FUNCTIONS OF PACKAGING 1.Product identification. 2.Product protection. 3.Product convenience 4. Product promotion 5. Attractiveness
- 12. Cont……
- 13. TYPES OF PACKAGING… 1 Primary packaging:- First-level product packaging such as the bottle, can, jar, tube, etc., that contains the item sold. It is the last packaging thrown by the consumer. Primary packaging is the term used to designate the layer of packaging in immediate contact with the product; in other words, it is the first packaging layer in which the product is contained. Also known as consumer packaging. 2 Secondary packaging:-That encloses the primary packaging, such as toothpaste tube in its box. Secondary packaging designates the packaging used to group various pre-packaged products together. It is intended to protect not only the product, but also the primary packaging, which often is the packaging most visible to the consumer in retail displays. The most common examples of secondary packaging include cardboard cartons, cardboard boxes and cardboard/plastic crates. 1.
- 14. Cont…… Transit packaging:-Transit packaging is the outer container that allows easier handling during transfer between factory, distribution centres and retailers. The consumer packages require an outside package in which it is transported this outside package known as transit packaging. Ex- sacks, boxes, drums. Jute bags etc. Disposable packaging:- consumers are supposed to dispose off or throw away the empty containers of product.
- 15. Cont…. Family packaging:- Repetitive use of one packaging design, or one of its key elements, to market several different but related products (such as shaving cream, after shave, bath soap in case of personal care items) as part of the same product family Re- use packaging:- which can be used for other purposes when the contents are consumed.
- 16. Cont … Multiple packaging:- It is a strategy in which a number of heterogeneous products to be used by one consumer are placed in a single package in order to reduce the cost of packaging as well as to save the time of consumer to purchase these items separately.
- 17. DECISIONS ON PACKAGING Changing trend- from wood to paper Metal containers Innovations in packaging Tetra packs Aesthetics can be defined as an appreciation for art and beauty. Research shows that aesthetic package design leads to an increase in time consumers spend on making decisions.
- 18. Cont… Pond’s cold cream Application convenience of Dettol liquid Coca cola can Economy pack Refill packs Reusable containers The sachet sweep
- 19. ESSENTIALS OF GOOD PACKAGING Should protect the content Should be attractive Should be convenient Should guarantee economy Should assure adjustabilit y Should be pollution free Should be informative
- 20. Keep the product safe Storage facility Promotes product Prevents adulteration Facilitates distribution Easy advertisement Easy display Helpful in transit Increase in sales and profit Cost money to make Time consuming to design ADVANTAGES DISADVANTAGES