Landing page optimization techniques

The document discusses key elements of creating effective landing pages that convert visitors into customers. It explains that the cost per acquisition (CPA) depends on the cost per click (CPC) and conversion rate (CR). It then outlines the "C.O.N.V.E.R.T.S." framework - having a clear call to action, offering value, narrow focus, highlighting very important attributes, effective headlines, resolution-savvy layouts, tidy visuals, and showing social proof. The document also recommends using A/B testing tools like Visual Website Optimizer and Optimizely, and references websites for landing page optimization tips. Finally, it notes that heat maps and in-page analytics can provide