Languages and media presentation alex varley slide share
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This presentation discusses measuring subtitle quality and regulation. It argues that measuring accuracy, reading speed, and synchronization makes sense but focusing only on metrics ignores viewer comprehension. Different countries have different subtitle rules but all agree captions should be accurate and synchronized. Live subtitles are prone to errors so should be a last resort. As a regulator, it is better to focus on ensuring quality standards rather than punishing one-off errors, and ensuring the market supports high quality captions for viewers.
Languages and media presentation alex varley slide share
- 1. Presentation by Alex Varley Does measuring subtitle quality really make any difference?
- 2. Welcome to the Future
- 4. Automatic scanning result: Reading speed = 182 wpm 91.87% accuracy
- 5. This is your second offence. Your broadcast license will be suspended for 20 hours. You will be automatically fined €40,000.
- 6. Metrics are much better. Easy to Clear rules measure Easy to Easy to regulate understand Easy to see errors
- 7. This type of approach works best for everyone but the viewer Viewer Regulator, supplier, broadcaster
- 8. Different countries = different rules
- 9. Everybody agrees on some rules Subtitles should be accurate Non-live subtitles should be synchronised Subtitles must not cover on-screen information
- 10. Accuracy 100%-75% What does accuracy mean?
- 11. Delay Time lag for live subtitles: 3-7 seconds Or delay the broadcast
- 12. A live program is 1 hour ? 4 hours Before broadcast 96 hours 24 hours 72 hours
- 13. Reading speed 120 wpm – no limits 180 wpm used to be popular
- 14. If you make everything measurable then people focus only on the metrics
- 15. In Australia quality will be measured by: • Readability • Synchronisation • Accuracy The key outcome is can the viewer comprehend the program?
- 16. In Australia we recognise that: Live subtitling is where all of the errors and problems usually occur So live subtitles should be a last resort, Even for “Live” programs
- 17. Live sport will have live scrolling subtitles
- 18. News should have a mix of block and scrolling subtitles.
- 19. These all impact on quality of live subtitles Market Training pricing Preparation Regulation time Complexity of output
- 20. As a regulator it is better to focus on: • Do viewers know what to expect? • Are quality errors repeated? • Is every supplier doing the same thing? • Are you acting consistently? • Do you work with suppliers to fix issues? • Is the market working?
- 21. Punishing one-off errors is a waste of time
- 22. But letting cowboys into the market means that everybody has to be a cowboy.
- 23. Contact: alex.varley@mediaaccess.org.au www.mediaaccess.org.au Thanks to Chris Mikul who sits through the hours of regulator meetings and helped research this presentation.