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Management Information Systems
Management Information Systems
MANAGING THE DIGITAL FIRM, 12TH
EDITION
TELECOMMUNICATIONS, THE
INTERNET,
AND WIRELESS TECHNOLOGY
Chapter 7
VIDEO CASES
Case 1: Traveling the Internet and Wireless Technology
Case 2: Unified Communications Systems With Virtual Collaboration: IBM and Forterra
Instructional Video 1: AT&T Launches Managed Cisco Telepresence Solution
Instructional Video 2: CNN Telepresence
Management Information Systems
Management Information Systems
• Networking and communication Trends
– Convergence:
• Telephone networks and computer networks converging into
single digital network using Internet standards
• E.g. cable companies providing voice service
– Broadband:
• Provide by telephone and cable TV companies running 1 to 15
million bits per second.
– Broadband wireless:
• Voice and data communication as well as Internet access are
increasingly taking place over broadband wireless platforms
Telecommunications and Networking in Today’s Business World
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
2
Management Information Systems
Management Information Systems
• What is a computer network?
– Two or more connected computers
– Major components in simple network
• Client computer
• Server computer
• Network interfaces (NICs)
• Network operating system
• Hub or switch
– Routers
• Device used to route packets of data through different networks,
ensuring that data sent gets to the correct address
Telecommunications and Networking in Today’s Business World
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
3
Management Information Systems
Management Information Systems
Telecommunications and Networking in Today’s Business World
COMPONENTS OF A SIMPLE COMPUTER NETWORK
Illustrated here is a very simple computer network, consisting of computers, a network operating system residing on a
dedicated server computer, cable (wiring) connecting the devices, network interface cards (NICs), switches, and a router.
FIGURE 7-1
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
4
Management Information Systems
Management Information Systems
• Components of networks in large companies
– Hundreds of local area networks (LANs) linked to firmwide
corporate network
– Various powerful servers
• Web site
• Corporate intranet, extranet
• Backend systems
– Mobile wireless LANs (Wi-Fi networks)
– Videoconferencing system
– Telephone network
– Wireless cell phones
Telecommunications and Networking in Today’s Business World
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
5
Management Information Systems
Management Information Systems
Telecommunications and Networking in Today’s Business World
CORPORATE
NETWORK
INFRASTRUCTURE
Today’s corporate network
infrastructure is a collection of
many different networks from
the public switched telephone
network, to the Internet, to
corporate local area networks
linking workgroups,
departments, or office floors.
FIGURE 7-2
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
6
Management Information Systems
Management Information Systems
• Key networking technologies
– Client/server computing
• Distributed computing model
• Clients linked through network controlled by network
server computer
• Server sets rules of communication for network and
provides every client with an address so others can find
it on the network
• Has largely replaced centralized mainframe computing
• The Internet: Largest implementation of client/server
computing
Telecommunications and Networking in Today’s Business World
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
7
Management Information Systems
Management Information Systems
• Key networking technologies (cont.)
– Packet switching
• Method of slicing digital messages into parcels
(packets), sending packets along different
communication paths as they become available, and
then reassembling packets at destination
• Previous circuit-switched networks required assembly
of complete point-to-point circuit
• Packet switching more efficient use of network’s
communications capacity
Telecommunications and Networking in Today’s Business World
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
8
Management Information Systems
Management Information Systems
Telecommunications and Networking in Today’s Business World
PACKED-SWITCHED NETWORKS AND PACKET COMMUNICATIONS
Data are grouped into small packets, which are transmitted independently over various communications
channels and reassembled at their final destination.
FIGURE 7-3
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
9
Management Information Systems
Management Information Systems
• Key networking technologies (cont.)
– TCP/IP and connectivity
• Connectivity between computers enabled by protocols
• Protocols: Rules that govern transmission of information between
two points
• Transmission Control Protocol/Internet Protocol (TCP/IP)
– Common worldwide standard that is basis for Internet
Telecommunications and Networking in Today’s Business World
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
10
Management Information Systems
Management Information Systems
• Signals: digital vs. analog
– Modem: Translates digital signals into analog form
• Types of networks
– Local-area networks (LANs)
• Campus-area networks (CANs)
• Peer-to-peer
• Topologies: star, bus, ring
– Metropolitan and wide-area networks
• Wide-area networks (WANs)
• Metropolitan-area networks (MANs)
Telecommunications and Networking in Today’s Business World
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
11
Management Information Systems
Management Information Systems
Telecommunications and Networking in Today’s Business World
FUNCTIONS OF THE MODEM
A modem is a device that translates digital signals into analog form (and vice versa) so that computers can
transmit data over analog networks such as telephone and cable networks.
FIGURE 7-5
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
12
Management Information Systems
Management Information Systems
Telecommunications and Networking in Today’s Business World
NETWORK
TOPOLOGIES
The three basic network
topologies are the star, bus,
and ring.
FIGURE 7-6
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
13
Management Information Systems
Management Information Systems
• Physical transmission media
– Twisted wire (modems)
– Coaxial cable
– Fiber optics and optical networks
• Dense wavelength division multiplexing (DWDM)
– Wireless transmission media and devices
• Microwave
• Satellites
• Cellular telephones
– Transmission speed (hertz, bandwidth)
Telecommunications and Networking in Today’s Business World
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
14
Management Information Systems
Management Information Systems
• What is the Internet?
• Internet Addressing and Architecture
– The Domain Name System
• Hierarchical structure
• Top-level domains
– The Future Internet: IPv6 and Internet2
The Global Internet
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
15
Management Information Systems
Management Information Systems
• Internet Services
– E-mail
– Chatting and instant messaging
– Newsgroups
– Telnet: Telnet is a protocol used on the Internet or local area network to
provide a bidirectional interactive text-oriented communication facility using a
virtual terminal connection.
The Global Internet
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
16
Management Information Systems
Management Information Systems
– Voice Over Internet Protocol (VoIP ): Voice over Internet Protocol
is a methodology and group of technologies for the delivery of voice
communications and multimedia sessions over Internet Protocol networks,
such as the Internet.
– Virtual Private Network (VPN): A virtual private network extends a
private network across a public network, and enables users to send and receive
data across shared or public networks as if their computing devices were
directly connected to the private network.
– File Transfer Protocol (FTP): The File Transfer Protocol is a standard
network protocol used for the transfer of computer files between a client and
server on a computer network.
– World Wide Web (WWW): The World Wide Web (abbreviated WWW
or the Web) is an information space where documents and other web
resources are identified by Uniform Resource Locators (URLs), interlinked by
hypertext links, and accessible via the Internet.
The Global Internet
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
17
Management Information Systems
Management Information Systems
The Global Internet
CLIENT/SERVER COMPUTING ON THE INTERNET
Client computers running Web browser and other software can access an array of services on servers over
the Internet. These services may all run on a single server or on multiple specialized servers.
FIGURE 7-10
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
18
Management Information Systems
Management Information Systems
• The World Wide Web
– HTML (Hypertext Markup Language):
• Formats documents for display on Web
– Hypertext Transfer Protocol (HTTP):
• Communications standard used for transferring Web pages
– Uniform resource locators (URLs):
• Addresses of Web pages
– E.g. http://www.megacorp.com/content/features/082602.html
– Web servers
• Software for locating and managing Web pages
The Global Internet
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
19
Management Information Systems
Management Information Systems
• The World Wide Web (cont.)
– Search engines
• Started in early 1990s as relatively simple software
programs using keyword indexes
• Today, major source of Internet advertising revenue via
search engine marketing, using complex algorithms and
page ranking techniques to locate results
– Shopping bots
• Use intelligent agent software for searching Internet for
shopping information
The Global Internet
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
20
Management Information Systems
Management Information Systems
The Global Internet
TOP U.S. WEB SEARCH ENGINES
Google is the most popular search engine on the Web, handling 72 percent of all Web searches.
FIGURE 7-14
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
21
Management Information Systems
Management Information Systems
• Web 2.0
– Four defining features
1. Interactivity
2. Real-time user control
3. Social participation
4. User-generated content
– Technologies and services behind these features
• Cloud computing
• Blogs/RSS
• Mashups & widgets
• Wikis
• Social networks
The Global Internet
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
22
Management Information Systems
Management Information Systems
• Web 3.0 − the Semantic Web
– Effort of W3C to add meaning to existing Web
– Make searching more relevant to user
• Other visions
– More “intelligent” computing
– 3D Web
– Pervasive Web
– Increase in cloud computing, Software as a service (SaaS):
Software as a service is a software licensing and delivery model in which
software is licensed on a subscription basis and is centrally hosted.
– Ubiquitous connectivity between mobile and other access
devices
– Make Web a more seamless experience
The Global Internet
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
23
Management Information Systems
Management Information Systems
• Cellular systems
– Competing standards for cellular service
• CDMA: United States
• GSM: Rest of world, plus AT&T and T-Mobile
– Third-generation (3G) networks
• Suitable for broadband Internet access
• 144 Kbps – 2Mbps
– 4G networks
• Entirely packet-switched
• 100 Mbps – 1Gbps
The Wireless Revolution
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
24
Management Information Systems
Management Information Systems
• Wireless computer networks and Internet access
– Bluetooth (802.15)
• Links up to 8 devices in 10-m area
• Useful for personal networking (PANs) and in business to
transmit data from handheld devices to other transmitters
– Wi-Fi (802.11)
• Set of standards: 802.11a, 802.11b, 802.11g, 802.11n
• Used for wireless LAN and wireless Internet access
• Use access points: Device with radio receiver/transmitter
for connecting wireless devices to a wired LAN
The Wireless Revolution
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
25
Management Information Systems
Management Information Systems
The Wireless Revolution
A BLUETOOTH
NETWORK (PAN)
Bluetooth enables a variety of
devices, including cell phones,
PDAs, wireless keyboards and
mice, PCs, and printers, to
interact wirelessly with each
other within a small 30-foot
(10-meter) area. In addition to
the links shown, Bluetooth can
be used to network similar
devices to send data from one
PC to another, for example.
FIGURE 7-15
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
26
Management Information Systems
Management Information Systems
The Wireless Revolution
AN 802.11
WIRELESS LAN
Mobile laptop computers equipped
with network interface cards link to
the wired LAN by communicating with
the access point. The access point
uses radio waves to transmit network
signals from the wired network to the
client adapters, which convert them
into data that the mobile device can
understand. The client adapter then
transmits the data from the mobile
device back to the access point, which
forwards the data to the wired
network.
FIGURE 7-16
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
27
Management Information Systems
Management Information Systems
• Wireless computer networks and Internet access
– Wi-Fi (cont.)
• Hotspots: Access points in public place to provide
maximum wireless coverage for a specific area
• Weak security features
– WiMax (802.16)
• Wireless access range of 31 miles
• Require WiMax antennas
• Sprint Nextel building WiMax network as foundation for
4G networks
The Wireless Revolution
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
28
Management Information Systems
Management Information Systems
• Radio frequency identification (RFID)
– Use tiny tags with embedded microchips containing
data about an item and location, and antenna
– Tags transmit radio signals over short distances to
special RFID readers, which send data over network
to computer for processing
– Active RFID: Tags have batteries, data can be
rewritten, range is hundreds of feet, more expensive
– Passive RFID: Range is shorter, also smaller, less
expensive, powered by radio frequency energy
The Wireless Revolution
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
29
Management Information Systems
Management Information Systems
• Radio frequency identification (RFID) (cont.)
–Common uses:
• Automated toll-collection
• Tracking goods in a supply chain
–Requires companies to have special
hardware and software
–Reduction in cost of tags making RFID viable
for many firms
The Wireless Revolution
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
30
Management Information Systems
Management Information Systems
The Wireless Revolution
HOW RFID WORKS
RFID uses low-powered radio transmitters to read data stored in a tag at distances ranging from 1 inch to 100 feet. The
reader captures the data from the tag and sends them over a network to a host computer for processing.
FIGURE 7-17
CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET,
AND WIRELESS TECHNOLOGY
© Prentice Hall 2011
31

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laudon_mis205_ppt07.pptvwvqwqwcqwcqwqwcqwqw

  • 1. Management Information Systems Management Information Systems MANAGING THE DIGITAL FIRM, 12TH EDITION TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY Chapter 7 VIDEO CASES Case 1: Traveling the Internet and Wireless Technology Case 2: Unified Communications Systems With Virtual Collaboration: IBM and Forterra Instructional Video 1: AT&T Launches Managed Cisco Telepresence Solution Instructional Video 2: CNN Telepresence
  • 2. Management Information Systems Management Information Systems • Networking and communication Trends – Convergence: • Telephone networks and computer networks converging into single digital network using Internet standards • E.g. cable companies providing voice service – Broadband: • Provide by telephone and cable TV companies running 1 to 15 million bits per second. – Broadband wireless: • Voice and data communication as well as Internet access are increasingly taking place over broadband wireless platforms Telecommunications and Networking in Today’s Business World CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 2
  • 3. Management Information Systems Management Information Systems • What is a computer network? – Two or more connected computers – Major components in simple network • Client computer • Server computer • Network interfaces (NICs) • Network operating system • Hub or switch – Routers • Device used to route packets of data through different networks, ensuring that data sent gets to the correct address Telecommunications and Networking in Today’s Business World CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 3
  • 4. Management Information Systems Management Information Systems Telecommunications and Networking in Today’s Business World COMPONENTS OF A SIMPLE COMPUTER NETWORK Illustrated here is a very simple computer network, consisting of computers, a network operating system residing on a dedicated server computer, cable (wiring) connecting the devices, network interface cards (NICs), switches, and a router. FIGURE 7-1 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 4
  • 5. Management Information Systems Management Information Systems • Components of networks in large companies – Hundreds of local area networks (LANs) linked to firmwide corporate network – Various powerful servers • Web site • Corporate intranet, extranet • Backend systems – Mobile wireless LANs (Wi-Fi networks) – Videoconferencing system – Telephone network – Wireless cell phones Telecommunications and Networking in Today’s Business World CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 5
  • 6. Management Information Systems Management Information Systems Telecommunications and Networking in Today’s Business World CORPORATE NETWORK INFRASTRUCTURE Today’s corporate network infrastructure is a collection of many different networks from the public switched telephone network, to the Internet, to corporate local area networks linking workgroups, departments, or office floors. FIGURE 7-2 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 6
  • 7. Management Information Systems Management Information Systems • Key networking technologies – Client/server computing • Distributed computing model • Clients linked through network controlled by network server computer • Server sets rules of communication for network and provides every client with an address so others can find it on the network • Has largely replaced centralized mainframe computing • The Internet: Largest implementation of client/server computing Telecommunications and Networking in Today’s Business World CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 7
  • 8. Management Information Systems Management Information Systems • Key networking technologies (cont.) – Packet switching • Method of slicing digital messages into parcels (packets), sending packets along different communication paths as they become available, and then reassembling packets at destination • Previous circuit-switched networks required assembly of complete point-to-point circuit • Packet switching more efficient use of network’s communications capacity Telecommunications and Networking in Today’s Business World CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 8
  • 9. Management Information Systems Management Information Systems Telecommunications and Networking in Today’s Business World PACKED-SWITCHED NETWORKS AND PACKET COMMUNICATIONS Data are grouped into small packets, which are transmitted independently over various communications channels and reassembled at their final destination. FIGURE 7-3 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 9
  • 10. Management Information Systems Management Information Systems • Key networking technologies (cont.) – TCP/IP and connectivity • Connectivity between computers enabled by protocols • Protocols: Rules that govern transmission of information between two points • Transmission Control Protocol/Internet Protocol (TCP/IP) – Common worldwide standard that is basis for Internet Telecommunications and Networking in Today’s Business World CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 10
  • 11. Management Information Systems Management Information Systems • Signals: digital vs. analog – Modem: Translates digital signals into analog form • Types of networks – Local-area networks (LANs) • Campus-area networks (CANs) • Peer-to-peer • Topologies: star, bus, ring – Metropolitan and wide-area networks • Wide-area networks (WANs) • Metropolitan-area networks (MANs) Telecommunications and Networking in Today’s Business World CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 11
  • 12. Management Information Systems Management Information Systems Telecommunications and Networking in Today’s Business World FUNCTIONS OF THE MODEM A modem is a device that translates digital signals into analog form (and vice versa) so that computers can transmit data over analog networks such as telephone and cable networks. FIGURE 7-5 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 12
  • 13. Management Information Systems Management Information Systems Telecommunications and Networking in Today’s Business World NETWORK TOPOLOGIES The three basic network topologies are the star, bus, and ring. FIGURE 7-6 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 13
  • 14. Management Information Systems Management Information Systems • Physical transmission media – Twisted wire (modems) – Coaxial cable – Fiber optics and optical networks • Dense wavelength division multiplexing (DWDM) – Wireless transmission media and devices • Microwave • Satellites • Cellular telephones – Transmission speed (hertz, bandwidth) Telecommunications and Networking in Today’s Business World CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 14
  • 15. Management Information Systems Management Information Systems • What is the Internet? • Internet Addressing and Architecture – The Domain Name System • Hierarchical structure • Top-level domains – The Future Internet: IPv6 and Internet2 The Global Internet CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 15
  • 16. Management Information Systems Management Information Systems • Internet Services – E-mail – Chatting and instant messaging – Newsgroups – Telnet: Telnet is a protocol used on the Internet or local area network to provide a bidirectional interactive text-oriented communication facility using a virtual terminal connection. The Global Internet CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 16
  • 17. Management Information Systems Management Information Systems – Voice Over Internet Protocol (VoIP ): Voice over Internet Protocol is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol networks, such as the Internet. – Virtual Private Network (VPN): A virtual private network extends a private network across a public network, and enables users to send and receive data across shared or public networks as if their computing devices were directly connected to the private network. – File Transfer Protocol (FTP): The File Transfer Protocol is a standard network protocol used for the transfer of computer files between a client and server on a computer network. – World Wide Web (WWW): The World Wide Web (abbreviated WWW or the Web) is an information space where documents and other web resources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and accessible via the Internet. The Global Internet CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 17
  • 18. Management Information Systems Management Information Systems The Global Internet CLIENT/SERVER COMPUTING ON THE INTERNET Client computers running Web browser and other software can access an array of services on servers over the Internet. These services may all run on a single server or on multiple specialized servers. FIGURE 7-10 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 18
  • 19. Management Information Systems Management Information Systems • The World Wide Web – HTML (Hypertext Markup Language): • Formats documents for display on Web – Hypertext Transfer Protocol (HTTP): • Communications standard used for transferring Web pages – Uniform resource locators (URLs): • Addresses of Web pages – E.g. http://www.megacorp.com/content/features/082602.html – Web servers • Software for locating and managing Web pages The Global Internet CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 19
  • 20. Management Information Systems Management Information Systems • The World Wide Web (cont.) – Search engines • Started in early 1990s as relatively simple software programs using keyword indexes • Today, major source of Internet advertising revenue via search engine marketing, using complex algorithms and page ranking techniques to locate results – Shopping bots • Use intelligent agent software for searching Internet for shopping information The Global Internet CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 20
  • 21. Management Information Systems Management Information Systems The Global Internet TOP U.S. WEB SEARCH ENGINES Google is the most popular search engine on the Web, handling 72 percent of all Web searches. FIGURE 7-14 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 21
  • 22. Management Information Systems Management Information Systems • Web 2.0 – Four defining features 1. Interactivity 2. Real-time user control 3. Social participation 4. User-generated content – Technologies and services behind these features • Cloud computing • Blogs/RSS • Mashups & widgets • Wikis • Social networks The Global Internet CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 22
  • 23. Management Information Systems Management Information Systems • Web 3.0 − the Semantic Web – Effort of W3C to add meaning to existing Web – Make searching more relevant to user • Other visions – More “intelligent” computing – 3D Web – Pervasive Web – Increase in cloud computing, Software as a service (SaaS): Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. – Ubiquitous connectivity between mobile and other access devices – Make Web a more seamless experience The Global Internet CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 23
  • 24. Management Information Systems Management Information Systems • Cellular systems – Competing standards for cellular service • CDMA: United States • GSM: Rest of world, plus AT&T and T-Mobile – Third-generation (3G) networks • Suitable for broadband Internet access • 144 Kbps – 2Mbps – 4G networks • Entirely packet-switched • 100 Mbps – 1Gbps The Wireless Revolution CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 24
  • 25. Management Information Systems Management Information Systems • Wireless computer networks and Internet access – Bluetooth (802.15) • Links up to 8 devices in 10-m area • Useful for personal networking (PANs) and in business to transmit data from handheld devices to other transmitters – Wi-Fi (802.11) • Set of standards: 802.11a, 802.11b, 802.11g, 802.11n • Used for wireless LAN and wireless Internet access • Use access points: Device with radio receiver/transmitter for connecting wireless devices to a wired LAN The Wireless Revolution CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 25
  • 26. Management Information Systems Management Information Systems The Wireless Revolution A BLUETOOTH NETWORK (PAN) Bluetooth enables a variety of devices, including cell phones, PDAs, wireless keyboards and mice, PCs, and printers, to interact wirelessly with each other within a small 30-foot (10-meter) area. In addition to the links shown, Bluetooth can be used to network similar devices to send data from one PC to another, for example. FIGURE 7-15 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 26
  • 27. Management Information Systems Management Information Systems The Wireless Revolution AN 802.11 WIRELESS LAN Mobile laptop computers equipped with network interface cards link to the wired LAN by communicating with the access point. The access point uses radio waves to transmit network signals from the wired network to the client adapters, which convert them into data that the mobile device can understand. The client adapter then transmits the data from the mobile device back to the access point, which forwards the data to the wired network. FIGURE 7-16 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 27
  • 28. Management Information Systems Management Information Systems • Wireless computer networks and Internet access – Wi-Fi (cont.) • Hotspots: Access points in public place to provide maximum wireless coverage for a specific area • Weak security features – WiMax (802.16) • Wireless access range of 31 miles • Require WiMax antennas • Sprint Nextel building WiMax network as foundation for 4G networks The Wireless Revolution CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 28
  • 29. Management Information Systems Management Information Systems • Radio frequency identification (RFID) – Use tiny tags with embedded microchips containing data about an item and location, and antenna – Tags transmit radio signals over short distances to special RFID readers, which send data over network to computer for processing – Active RFID: Tags have batteries, data can be rewritten, range is hundreds of feet, more expensive – Passive RFID: Range is shorter, also smaller, less expensive, powered by radio frequency energy The Wireless Revolution CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 29
  • 30. Management Information Systems Management Information Systems • Radio frequency identification (RFID) (cont.) –Common uses: • Automated toll-collection • Tracking goods in a supply chain –Requires companies to have special hardware and software –Reduction in cost of tags making RFID viable for many firms The Wireless Revolution CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 30
  • 31. Management Information Systems Management Information Systems The Wireless Revolution HOW RFID WORKS RFID uses low-powered radio transmitters to read data stored in a tag at distances ranging from 1 inch to 100 feet. The reader captures the data from the tag and sends them over a network to a host computer for processing. FIGURE 7-17 CHAPTER 7: TELECOMMUNICATIONS, THE INTERNET, AND WIRELESS TECHNOLOGY © Prentice Hall 2011 31

Editor's Notes

  • #2: This slide discusses recent developments in networking technologies. Ask students to give other examples of convergence. How fast is broadband today? Do all of the students have broadband? Note that in 2000, typical Internet access speeds were 56 kbps over a telephone line, costing 25 cents per kilobit, while today broadband speeds are 1-15 mbps, costing less than 1 cent per kilobit. Are students aware of how fast their Internet connections are at home, school, or work? Ask students if they know the speed of their cell phone’s Internet connection. The point here is to try and raise student awareness of telecommunications systems, and their capacities.
  • #3: This slide describes what a network is along with the components that you will find in a simple network (illustrated on the next slide.) Ask students to describe the function of a NIC. What is a connection “medium”? Ask students to describe the purpose of a hub, switch, and router.
  • #4: This graphic illustrates the components of a simple network. While the NOS is shown as part of the server, note that, depending on the type of software, an NOS may also be designed to reside on client computers. Do some students have a home computer network? Ask them to describe the elements of the network.
  • #5: This slide looks at the additional components one might expect to find in the network of a large company that has many locations and thousands of employees (illustrated on the next slide). Ask students what is meant by “backend systems.” Note that many firms are dispensing with traditional landline telephone networks and using Internet telephones that run on existing internal data networks and the Internet.
  • #6: This graphic illustrates the components of a large company’s network. Note the difference between the wireless LAN, which allows wireless access within the office, and the mobile Wi-Fi network, which allows Internet access to employees outside of offices. The advantage of telephone-based wireless systems is that they do not require a Wi-Fi hotspot to work, and in fact can connect users to the entire globe through their telephone networks. Cable networks – major competitors of telephone company Internet providers – do not really have a mobile option although Optimum Cable (Comcast) and several other firms are developing a Wi-Max capability that could potentially serve an entire metropolitan area. This development will take many years, and in 2010 many Wi-Max metropolitan experiments were behind schedule. Towerstream is one of the largest Wi-Max providers in the U.S. and in 2011 announced it was developing coverage for Middleton, Rhode Island, and starting an installation in Manhattan (New York City). You might ask a group of students to do research on Wi-Max in U.S. cities and report back to the class. Towerstream.com is a good place to start.
  • #7: This slide and following two slides look at the main technologies in use today for networks: client/server computing, packet switching, and TCP/IP. Ask students what advantages client/server computing has over centralized mainframe computing.
  • #8: This slide continues the discussion of the three main networking technologies today, looking at the second, packet switching. Note that circuit-switched networks were expensive and wasted available communications capacity – the circuit had to be maintained whether data was being sent or not. It is also important to note that packet switching enables packets to follow many different paths. What is the advantage of this capability?
  • #9: This graphic illustrates how packet switching works, showing a message being split into three packets, sent along different routes, and then reassembled at the destination. Note that each packet contains a packet number, message number, and destination.
  • #10: This slide continues the discussion of the three main networking technologies in use today, and looks at the third, TCP/IP. Note that in a network, there are typically many different types of hardware and software components that need to work together to transmit and receive information. Different components in a network communicate with each other only by adhering to a common set of rules called protocols. In the past, many diverse proprietary and incompatible protocols often forced business firms to purchase computing and communications equipment from a single vendor. But today corporate networks are increasingly using a single, common, worldwide standard called Transmission Control Protocol/Internet Protocol (TCP/IP). TCP/IP actually is a suite of protocols, the main ones of which are TCP and IP. Ask students what these two main protocols are responsible for.
  • #11: This slide looks at the types of networks that organizations use. Ask students what the differences are between digital and analog signals. Another example of the difference between analog and digital signals is the difference between vinyl records and digital CDs and MP3s. Ask students to describe and distinguish between LANs, CANs, WANs, and MANs, and also to talk about their different range of operation. Note that a network can be defined by the way the clients interact (client/server vs. peer-to-peer); the type of physical medium to carry signals (Ethernet, Fast Ethernet, etc.), and the way in which computers are connected and send signals to each other (topology).
  • #12: This graphic illustrates the differences between digital and analog signals, and shows how digital signals can be sent to other computers over analog cables such as telephone and cable lines which are analog. Note that digital signals are representations of the two binary digits, 0 and 1, and are represented logically as on and off electrical pulses (in reality as different voltages). Ask students what MODEM stands for.
  • #13: This graphic illustrates the three main topologies in use in LANs. In a star topology, all devices on the network connect to a single hub and all network traffic flows through the hub. In an extended star network, multiple layers or hubs are organized into a hierarchy. In a bus topology, one station transmits signals, which travel in both directions along a single transmission segment. All of the signals are broadcast in both directions to the entire network. All machines on the network receive the same signals, and software installed on the client’s enables each client to listen for messages addressed specifically to it. A ring topology connects network components in a closed loop. Messages pass from computer to computer in only one direction around the loop, and only one station at a time may transmit. The ring topology is primarily found in older LANs using Token Ring networking software. Ask students which of the topologies is the most common.
  • #14: This slide looks at the media involved in network transmission. Note that many of the telephone systems in buildings had twisted wires installed for analog communication, but they can be used for digital communication as well. Also, today, telecommunications companies are starting to bring fiber optic cable into the home for high-speed Internet access. Ask students what characteristic of microwave transmission means that transmission stations must be 37 miles apart. Note that the transmission capacity of a medium (bps) is dependent on its frequency, which is measured in hertz, or cycles per second. Ask students to define bandwidth (it is the difference between the highest and lowest frequencies that can be accommodated on a single channel.)
  • #15: This slide examines what the Internet is – ask students to describe it and what they use it for. The text refers to the Internet as the most extensive public communication system and the world’s largest implementation of client/server computing. Ask students how they connect to the Internet. Do any of their families use dial-up (telephone/modem). Do any use satellite? Note that T lines are leased, dedicated lines suitable for businesses or government agencies requiring high-speed guaranteed service levels. Do students know that the Internet does not guarantee any service level, and only agrees to make a “best effort.”
  • #16: This slide continues the discussion about what the Internet is, here looking at the services, or applications, that the Internet supports. Notice that the Internet comprises many more services than just e-mail and the Web. Ask students which of these services, beyond e-mail and the WWW have they used, and if they have, to describe how it works. Students who have cable Internet telephones are using VoIP. Other popular technologies that use the Internet as a platform are VoIP and virtual private networks. Ask students what the value to business is of each of these technologies. One benefit of VOIP is the ability to use unified communications.
  • #17: This slide continues the discussion about what the Internet is, here looking at the services, or applications, that the Internet supports. Notice that the Internet comprises many more services than just e-mail and the Web. Ask students which of these services, beyond e-mail and the WWW have they used, and if they have, to describe how it works. Students who have cable Internet telephones are using VoIP. Other popular technologies that use the Internet as a platform are VoIP and virtual private networks. Ask students what the value to business is of each of these technologies. One benefit of VOIP is the ability to use unified communications.
  • #18: This graphic looks at the services that an Internet server computer can offer: Web sites (HTTP), e-mail (SMTP), file transfer (FTP), newsgroups (NNTP). It illustrates where on the path between client and back-end systems these services lie.
  • #19: This slide looks at one of the most popular services on the Internet, the Web, and the main protocols enabling the Web. The Web is an interlinked connection of Web sites, which are collections of Web pages linked to a home page. These pages are created using a text markup language call HTML, and transmitted to user’s Web browsers by HTTP. Web page addresses (URLs) are composed of the domain name of the web site and the file location of the individual web page. Ask students if any have created Web pages using HTML, and if so, to describe what this is like. How have they made the Web pages visible to others on the Web? There is a learning track available online that shows students how to create Web pages using basic HTML.
  • #20: This slide looks at how people find information of interest on the Web. The primary method is through search engines, which today act as major portals to the Web. Ask students where their initial points of entry are on the Web, and how they find information they are interested in. Most will be Google users, but ask if they have they looked at Bing, the Microsoft search engine that is showing some promise. The text discusses how big the Web is, in terms of pages. Google visited over 100 billion web pages in 2010, but this doesn’t include the “deep Web” Ask students what the “deep Web” is. Web pages a available only to subscribers for a fee (“premium content”) do not allow crawlers to index the pages. Shopping bots are always fun to visit in class. Ask students what they might be interested in having you shop for, and then use one of the shop bots like Shopzilla or Pricegrabber.
  • #21: This graphic ranks the major search engines according to popularity, or percentage of total number of searches performed. Google is a clear favorite. Bing is Google’s only rival that has actually increased its market share, now about 10% and slowly growing. Is this due to the superiority of the Google search engine or does it involve other factors? Search engines may be a good example of a “winner take all” marketplace where one firm gains an advantage, and then quickly dominates the entire market. On the other hand, these concentrations of market power don’t last forever. Facebook in the space of a few years has nearly as many users as Google and potentially could rival Google in search and advertising related to search or other personal information.
  • #22: This slide discusses Web 2.0 services. Ask students to give an example of a Web 2.0 application and identify what features of that application correspond to the four Web 2.0 features listed here. An example might be Facebook. Note that the Web is not just a collection of destination sites, but a source of data and services that can be combined to create applications users need. Ask if students use a blog reader, such as Google Reader, to read their blogs. If they have, they have used RSS to pull in the content from their blogs to read them in one place. Note that wikis are used in business to share information. The text cites the example of Motorola, whose sales reps use wikis to share sales information. Instead of developing a different pitch for each client, reps reuse the information posted on the wiki. How do companies use blogs and RSS?
  • #23: This slide discusses the next wave of improving the Web, a collaborative effort to make searching the Web more productive and meaningful for people. The text estimates that 50% of search engine queries produce meaningful results, or an appropriate result in the first three listings. Ask students what their experience of searching the Web is like, specifically. When they use Google, or another search engine, how do they determine which search results to click on. How many of the results from a search are valuable or appropriate? The text cites the example of searching for Paris Hilton versus Hilton in Paris. Both these searches produce similar results, because the computer does not understand the difference between these two concepts. In a more semantic Web, the difference would be understood. For “intelligent” computing, the text uses the example of using the Semantic web to set up and coordinate plans for a movie with a group of friends – changes to the plan would only take a few voice or text commands using a smartphone. Ask students what they think of these future visions of the Web.
  • #24: This slide discusses the continuing revolution in wireless communication. Ask students to identify the wireless computing devices they use. (Cell phones, smart phones, PDAs, netbooks, laptops, ereaders, etc.) Ask students what changes or improvements have happened in their cell phone service over the past two years. Have they purchased or upgraded a cell phone in that time, and if so, why? How many students are using 3G phones? How many 4G? The next complete evolution in wireless communication, termed 4G, will be entirely packet-switched and capable of providing between 1 Mbps and 1 Gbps speeds, with premium quality and high security. 4G technologies currently include Long Term Evolution (LTE, Verizon), Ultra Mobile Broadband (UMB), and the mobile WiMax. Have students had any experience with these technologies?
  • #25: This slide discusses the current standards in wireless networking. Ask students if they have any Bluetooth or wireless devices they use for computing. Many cars have Bluetooth support for cell phones. Note that in most Wi-Fi communications, wireless devices communicate with a wired LAN using an access point.
  • #26: This graphic illustrates the uses of Bluetooth for a PAN. Bluetooth connects wireless keyboards and mice to PCs or cell phones to earpieces without wires. Bluetooth has low-power requirements, making it appropriate for battery-powered handheld computers, cell phones, or PDAs.
  • #27: This graphic illustrates an 802.11 wireless LAN operating in infrastructure mode that connects a small number of mobile devices to a larger wired LAN. Most wireless devices are client machines. The servers that the mobile client stations need to use are on the wired LAN. The access point controls the wireless stations and acts as a bridge between the main wired LAN and the wireless LAN. (A bridge connects two LANs based on different technologies.) The access point also controls the wireless stations.
  • #28: This slide continues the discussion about wireless networking and Wi-Fi. Ask students if they have ever connected to the Internet through a hotspot at an airport, coffee shop, hotel, or other location. Was there any security? Ask students what other drawbacks, beside security, there are to Wi-Fi (roaming difficulties, interference). What are the potential benefits to WiMax – (broadband access in remote locations).
  • #29: This slide introduces one of two wireless technologies having a major impact on business: radio frequency ID. Ask students for examples of where RFID is used today. The text provides the example of Wal-Mart using RFID to manage inventory and supply chains. Ask students how this works.
  • #30: This slide continues the discussion of RFID technology. While the cost of RFID tags used to be too costly for widespread implementation, today the cost is about 10 cents for a passive tag, so RFID is becoming more cost-effective. Ask students why special hardware and software is needed to use RFID. (To filter, aggregate, and prevent RFID data from overloading business networks and system applications. ) Also, applications will need to be redesigned to accept massive volumes of frequently generated RFID data and to share those data with other applications. Major enterprise software vendors, including SAP and Oracle-PeopleSoft, now offer RFID-ready versions of their supply chain management applications.
  • #31: This graphic illustrates how RFID works. Ask students if RFID poses any ethical problems.