Launch, Measure, Iterate
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Agile marketing is a self-organizing process that provides maximum value to users through prioritization, transparency, predictability, and accountability. An agile marketing team is cross-functional, typically consisting of 5-9 members from roles like social media, writing, design, and analytics. The process focuses on rapidly delivering value to customers through short development cycles called sprints, where teams work through a backlog of user stories to deliver features.
Launch, Measure, Iterate
- 2. Marketing Product Owner @StephenBrentMay linkedin.com/in/stephenmay stephen@stephenbrentmay.com Board Member Co-Chair, Crystal Awards Consultant WineaholicCoffee Snob
- 5. AGILE MARKETING IS A SELF- ORGANIZING PROCESS FOR MARKETING TEAMS THAT PROVIDES MAXIMUM VALUE FOR THE USER.
- 7. What an Agile Marketing Team Looks Like
- 8. @StephenBrentMay #AgileMarketing What a Marketing Team Looks Like 8 VP / Director Manager Social Media Copywriter Designer Analyst
- 9. @StephenBrentMay #AgileMarketing What an Agile Marketing Team Looks Like 9 Product Owner Scrum Master Team Member Team Member Team Member Team Member WHAT PROCESS HOW
- 10. ADDING A PAGE TO OUR WEBSITE WILL FIX THE PROBLEM, BUT YOU HAVE NO DATA TO SUPPORT YOUR CLAIM BUT THAT’S NONE OF MY BUSINESS
- 11. @StephenBrentMay #AgileMarketing Agile Marketing Teams 11 Ideal Team Size: 5-9 People In most cases, 7 is the “magic number” when it comes to team size. You can make it work with more or less, but if you have too many people, consider breaking it up into multiple teams. Teams are Accountable Titles Aren’t Important Cross-functional Collaboration is Key
- 12. @StephenBrentMay #AgileMarketing12 Cross-functionality Agile Marketing Teams Web/Graphic Design Writing Social Media Analytics
- 13. @StephenBrentMay #AgileMarketing13 Cross-functionality Agile Marketing Teams Web/Graphic Design Writing Social Media Analytics
- 14. IT PUTS THE CUSTOMER FIRST IT RELIES ON DATA IT ALLOWS FOR RAPID CHANGE The Process
- 15. THE BACKLOG
- 17. @StephenBrentMay #AgileMarketing Writing User Stories 17 User Story As a ___________________________________________________________________________________ I want to be able to____________________________________________________________________ So that I can___________________________________________________________________________ Acceptance Criteria ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________
- 18. @StephenBrentMay #AgileMarketing The Process 18 The Artifacts 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 01 02 03 04 05 JUN JUL Mon Tue Wed Thu Fri Sat Sun
- 19. @StephenBrentMay #AgileMarketing The Process 19 Sample Sprint Board Decide on a format Create Content Design Send to Print To-Do In Progress Review Done
- 20. @StephenBrentMay #AgileMarketing The Process 20 Sample Sprint Board Send to Print To-Do Design In Progress Create Content Review Decide on a format Done
- 21. @StephenBrentMay #AgileMarketing Some Tools to Use 21
- 22. THE PROCESS IS MORE IMPORTANT THAN THE TOOL