Launching New Ventures in Virtual Worlds Oct07
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The document discusses business opportunities and examples in Second Life, a popular virtual world. It outlines challenges such as security issues, technical problems, and brand credibility. Many well-known companies use Second Life for collaboration, research, simulations, events, and education. Examples given include Adidas, Dell, MTV, and universities. Businesses are encouraged to recognize Second Life's social nature and interact with the community to promote their brand.
Launching New Ventures in Virtual Worlds Oct07
- 1. Launching New Ventures in Virtual Worlds University of Oregon October 2nd, 2007 Jonathon Richter, Ed.D.
- 2. Second Life 9,811,171 current residents Sept 29th, 2007: 276 Lindens = $1 US dollar 64,074,344 traded ($232,153 US) Businesses, Government, Education, Research, Philanthropy, etc.
- 3. Second Life Virtual World created by its users Linden Labs offers YOU the rights to make money and retain copyright of your creations A “Networked Imagination”
- 4. Second Life business challenges Security issues Griefers Hacking Technical issues Grid breakdown Population limits Brand issues Credibility Cultural Porn
- 5. Business in Second Life Examples Uses Discussion
- 6. Examples of Business in Second Life Adidas Reebok Dell sells PCs in SL Endemol has a version of “Big Brother” in SL Market Truths MTV Reuters news bureau Starwood Hotels
- 7. How businesses are using SL Collaboration Research and concept testing Simulation and prototyping Events Brand promotion Philanthropy and fundraising Education and training Communication From http://secondlifegrid.net/how
- 8. Collaboration Second Life (SL) is a persistent social medium Group and individual Instant Messaging Voice and Text chat (individual or group) Rights and permissions Construction Events listings Classified ads
- 9. Research and Concept Testing Rapid prototyping Feedback from clients Yankee Stadium model Starwood’s concept hotel “Aloft” NASA’s Space Colab Philips
- 10. Simulation and Prototyping Products, buildings, landscapes, & experiences CeaseFire UC-Davis and City of Chicago Disaster Response Sears kitchen designs
- 11. Events Movie, music, art galleries, meet the author Product releases Raising awareness X-Men, American Cancer Society, William Gibson, Kurt Vonnegut Jr., Reuters, MacArthur Foundation
- 12. Brand Promotion Social nature of SL is critical to recognize! Become part of a community & interact Use of events at discrete points of time Mazda Toyota Adidas Dell
- 13. Philanthropy and Fundraising “ Relay for Life” raised more than $40,000 MacArthur Foundation series of grants for virtual worlds Camp Darfur Alzheimer Society Tech Soup
- 14. Education and Training Over 300 universities and colleges teaching in SL At least one completely SL university IBM Mentor Program International hotel employee training Simulations, roleplaying, constructions Librarians love SL: archival collections! The SaLamander Project
- 15. Tags & descriptors Top-rated peer reviewed SL stuff Your fave SL tags page Enhanced SLED Community Peer reviewed stuff
- 16. Communication Rich, multimedia experiences in 3-Dimensions “is that a skyscraper in your backpack?” Swedish Embassy Language translation Virtual Morocco
- 17. Discussion What businesses can you see applications for in Virtual Worlds such as SL? What are some of the possibilities for this medium that you see? Questions? Comments? Thank You! IM: Wainbrave Bernal inworld