Laurent uses and gratifications theory
- 1. USES & GRATIFICATIONS THEORY (Audience Theories)
- 2. Blumler and Katz’s Uses and Gratifications Theory states that people use media texts in different ways, and for different reasons. Unlike the Hypodermic Needle model, Uses and Gratifications theory argues that it’s “…not what does the media do to people, but what do people do with the media”/
- 3. ENTERTAINMENT/DIVERSION • The media text is enjoyable; an escape from routine and problems; an emotional release INFORMATION/SURVEILLANCE • The media text is a source of information; a form of of education
- 4. SOCIAL RELATIONSHIPS • The media text is part of the social life or is a replacement for a social life PERSONAL IDENTITY • The media product reflects the audiences own values, ideals and hopes of “life”