Lawrence Coburn Eday07 Widgets
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Widgets have been around since 2005 and became popular in 2007. They provide a way to distribute web content and services to users where they are, like on blogs and social media. There are four pillars of a distributed strategy: widgets, toolbars/extensions, Facebook apps, and APIs. Widgets can be monetized through various models like affiliate marketing or ads on the host site. Resources for learning more about widgets include blogs, service providers, and conferences.
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Lawrence Coburn Eday07 Widgets
- 1. Widget Strategy and Execution Lawrence Coburn Founder, RateItAll Author, Sexy Widget
- 2. Agenda Widgets: A Brief Timeline The Business Case for Widgets Distributed Business Strategy: The Four Pillars Widget Market Sizing Building Widgets: 5 Principles Widget Distribution Widget Monetization Widgets and SEO Tools and Resources
- 3. Widget Timeline 12/05 NBA Launches Widgets First widget appears on MySpace MyBlogLog Hits 1M Widget Impressions 11/05 12/06 YouTube Launches Widget 10/06 4/07 5/07 MySpace Blocks Photobucket Facebook Platform Launches 6/07 Comscore Begins Tracking Widgets Clearspring Serves 3Bth Widget 1/07 MyBlogLog Acquired Google Gadgets Launches 2007 Named Year of the Widget 9/06 Sexy Widget Launches YouTube Acquired Photobucket Acquired 6/06 Widgetbox Funded 7/07 Bay Facebook App Fund Social Media .com Launches Google Gadgets Ventures
- 4. A Business Case for Widgets Conclusion: You Need to Deliver Your Web Service to Consumers where THEY are
- 5. Why Widgets? Proven method for getting your web service to go viral It’s another distribution channel Gives your users the tools to promote your business Increasingly difficult to build critical mass for a destination site Organic back links If you have a Web site, you should have a widget strategy
- 6. The Four Pillars of a Distributed Web Strategy Widgets Examples: Photobucket, MyBlogLog Toolbars / Extensions Examples: Google, StumbleUpon, Adaptive Blue Facebook Apps Examples: iLike, RockYou, HotOrNot API Examples: Yahoo! Maps
- 7. Widget Market Sizing 15M Active Blogs (Technorati) 30M+ Active Facebook Profiles 75% have added at least one App 70M+ MySpace Profiles 239M Widgets Used in August (San Francisco Chronicle / Comscore)
- 8. Building Widgets: Things to Consider Content / Experience How compelling is your widget? What’s in it for the publisher? Customization One style will not fit all when it comes to profiles and blogs Branding What if YouTube hadn’t branded their video player? Accessibility Targeting a blog’s sidebar? Make sure it works in a blog sidebar. Sharing Remove all obstacles to a widget’s propagation
- 9. Widget Distribution “In the Wild” / Widget to Widget Don’t Put Obstacles Grab embed code from widget One click add (Check out Clearspring, Widgetbox, Gigya!!) Early adopter blogs critical Destination Site Widget Galleries Widgetbox Widgipedia Snipperoo Cross promotion (RockYou, Social Media) Your Own Blog Brute Force BizDev
- 10. Widget Monetization – Hub & Spoke Hub & Spoke Model Widget Hosts Get: Functionality Content Traffic Widget Publisher Gets: Leads Content Organic, Inbound Links Monetization happens at home base via existing ads / affiliates / subscriptions / etc.
- 11. Widget Monetization – Affiliates / Ads / Sponsorships Widget footprint is leveraged to serve ads / affiliate links. Challenges: MySpace doesn’t allow ads Google AdSense doesn’t allow you to insert add code in widgets Widget real estate is precious Low click through
- 12. Widgets and SEO Widgets provide an unmatched opportunity to generate large numbers of organic, targeted, one way, inbound links Link must be crawlable HTML Experiment with your anchor text Don’t forget about deep links
- 13. Resources Blogs SexyWidget.com Widgify.com Blog.snipperoo.com Stickiwidgets.com Widgetslab.com Service Providers Gigya (distribution) Clearspring (distribution, analytics) Widgetbox (distribution, analytics) Snipperoo (distribution, monetization) Musestorm (distribution, analytics) Social Media (distribution, monetization)
- 14. Lawrence Coburn Founder, RateItAll Author, SexyWidget.com [email_address] rateitall.com/widgets