오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)
- 1. SUSTAINABLE MOBILE SERVICE Plask Mobile Jungtae Kim bakuman@plask.co.kr
- 2. CONTENTS • Plask Mobile • Definition • General info • Basic strategies • Sustainable? • Sustainable Mobile Service
- 3. PLASK MOBILE
- 4. Entertain the world with technology 80 / 4,000,000
- 5. DEFINITION
- 6. DEFINITION
- 7. DEFINITION -
- 8. DEFINITION -
- 9. DEFINITION -
- 10. DEFINITION
- 11. GENERAL INFO
- 12. : 60,000 45,000 30,000 15,000 2009 2010 0 2011 2015
- 13. iOS Android 400,000 300,000 200,000 100,000 Jun 09 Mar 10 0 Oct 10 Mar 11
- 14. Appstore 100 75 -19% 50 25 2010 1qt 0 2010 3qt
- 15. BUT
- 16. New Titles 210 158 -30% 105 53 2009 0 2010
- 17. 2010
- 18. 2010
- 19. 2010
- 20. 500 70
- 21. • Business
- 22. • Business • App Life Cycle
- 23. • Business • App Life Cycle • Mobile Service
- 24. • Business • App Life Cycle • Mobile Service • App
- 25. BASIC STRATEGIES
- 26. BASIC STRATEGIES One Service
- 27. BASIC STRATEGIES Portfolio
- 28. BASIC STRATEGIES
- 29. BASIC STRATEGIES One service Portfolio Target Clear Strategical MKT size Clear Strategical Volatility Low High Risk management Strategy goal As it was Synergy Core competence Winner best player --