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Lean LaunchPad in a
21st Century
Entrepreneurship
Curriculum
© 2012 Steve Blank
Government
Research
Agencies
Office of
Scientific
Research
(OSRD)
Division 1
Ballistic Research
Division 2
Impact and
Explosion Effects
Division 3
Rocket
Ordnance
Division 4
Ordnance
Accessories
Division 5
New Missiles
Division 6
Sub-surface
Warfare (Sonar)
Division 7
Fire Control
Division 8
Explosives
Division 9
Chemistry
Division 10
Absorbents and
Aerosols
Division 11
Chemical
Engineering
Division 12
Transportation
Division 13
Electrical
Communication
Division 14
Radar
Division 15
Radio Coordination
Electronic Warfare
Division 16
Optics/Camouflage
Division 17
Physics
Division 18
War Metallurgy
Division 19
Misc
Applied Math
Panel
Applied
Psychology
Panel
Vacuum Tube
Committee
Administrative
Committee
Tropical
Deterioration
Committee
Committee on
Medical Research
Division 1
Medicine
Division 2
Surgery
Division 3
Aviation Medicine
Division 4
Physiology
Division 5
Chemistry
Division 6
Malaria
19 divisions
5 committees
2 panels1941-1947
© 2012 Steve Blank
Division 1 Ballistic
Research
Division 2
Impact and
Explosion Effects
Division 3
Rocket
Ordnance
Division 4 Ordnance
Accessories
Division 5
New Missiles
Division 6
Sub-surface
Warfare
Division 7
Fire Control
Division 8
Explosives
Division 9 Chemistry Division 10
Absorbents /Aerosols
Division 11
Chemical
Engineering
Division 12
Transportation
Division 13
Communication
Division 14
Radar
Division 15
Electronic Warfare
Division 16 Optics
and Camouflage
Division 17 Physics Division 18
War Metallurgy
Division 19
Misc
Applied Math
Panel
Applied Psych
Panel
Propagation
Committee
Vacuum Tube
Committee
Administrative
Committee
TropicalCommitt
ee
Committee on
Medical
Research
Division 1
Medicine
Division 2
Surgery
Division 3
Aviation Medicine
Division 4
Physiology
Division 5
Chemistry
Division 6
Malaria
Research
Universities
$5.5 billion
MIT $1.4 billion
Caltech $1 billion
Harvard $370 million
Columbia $370 million
Stanford $6 million
All in adjusted 2011 dollars
Source: Scientists Against Time: 456
Office of
Scientific
Research
(OSRD)
© 2012 Steve Blank
Government
Research
Agencies
Division 1 Ballistic
Research
Division 2
Impact and
Explosion Effects
Division 3
Rocket
Ordnance
Division 4 Ordnance
Accessories
Division 5
New Missiles
Division 6
Sub-surface
Warfare (Sonar)
Division 7
Fire Control
Division 8
Explosives
Division 9 Chemistry Division 10
Absorbents and
Aerosols
Division 11
Chemical
Engineering
Division 12
Transportation
Division 13
Electrical
Communication
Division 14
Radar
Division 15
Radio Coordination
Electronic Warfare
Division 16 Optics
and Camouflage
Division 17 Physics Division 18
War Metallurgy
Division 19
Misc
Applied Math
Panel
Applied
Psychology
Panel
Vacuum Tube
Committee
Administrative
Committee
Tropical
Deterioration
Committee
Committee on
Medical
Research
Division 1
Medicine
Division 2
Surgery
Division 3
Aviation Medicine
Division 4
Physiology
Division 5
Chemistry
Division 6
Malaria
National Institute
of Health (NIH)
National Science
Foundation (NSF)
Atomic Energy
Commission
(AEC)
Department of
Defense (DOD)
1950
Office of
Scientific
Research
(OSRD)
© 2012 Steve Blank
Government
Research
Agencies
Office of
Scientific
Research (OSRD)
Division 1 Ballistic
Research
Division 2
Impact and
Explosion Effects
Division 3
Rocket
Ordnance
Division 4 Ordnance
Accessories
Division 5
New Missiles
Division 6
Sub-surface
Warfare (Sonar)
Division 7
Fire Control
Division 8
Explosives
Division 9 Chemistry Division 10
Absorbents and
Aerosols
Division 11
Chemical
Engineering
Division 12
Transportation
Division 13
Electrical
Communication
Division 14
Radar
Division 15
Radio Coordination
Electronic Warfare
Division 16 Optics
and Camouflage
Division 17 Physics Division 18
War Metallurgy
Division 19
Misc
Applied Math
Panel
Applied
Psychology
Panel
Vacuum Tube
Committee
Administrative
Committee
Tropical
Deterioration
Committee
Committee on
Medical
Research
Division 1
Medicine
Division 2
Surgery
Division 3
Aviation Medicine
Division 4
Physiology
Division 5
Chemistry
Division 6
Malaria
National Institute
of Health (NIH)
National Science
Foundation (NSF)
Atomic Energy
Commission (AEC)
to DOE in 1977
Department of
Defense (DOD)
1958
National Aeronautics
& Space Admin
(NASA)
Defense Advanced
Research Projects
Agency (DARPA)
© 2012 Steve Blank
NIH, NSF, USDA,
NASA, DOE, DOD
Government
Research
Agencies
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and www.nvca.org and www.autm.org
© 2012 Steve Blank
NIH, NSF, USDA,
NASA, DOE, DOD
Government
Research
Agencies
~$150 billion in R&D
Sources: http://www.nsf.gov/statistics/nsf12322/pdf/tab39.pdf
© 2012 Steve Blank
Government
Research
Agencies
39 Federally
Funded R&D
Centers
~$10 billion
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
NIH, NSF, USDA,
NASA, DOE, DOD
~$150 billion in R&D
Sources:
http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf
http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and
Research
Universities
© 2012 Steve Blank
~$35 billion$
NIH, NSF, USDA,
NASA, DOE, DOD
Applied
Government
Research
Agencies
~$150 billion in R&D
Basic
Research Grants
Sources:
http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf
http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and
39 Federally
Funded R&D
Centers
~$10 billion
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
Research
Universities
© 2012 Steve Blank
~$35 billion$
NIH, NSF, USDA,
NASA, DOE, DOD
Applied
Government
Research
Agencies
~$150 billion in R&D
Basic
Research Grants
Sources:
http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf
http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and
www.nvca.org and www.autm.org
39 Federally
Funded R&D
Centers
~$10 billion
~$65 billion in R&D
Research
Universities
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
Research
Universities
© 2012 Steve Blank
~$35 billion$
NIH, NSF, USDA,
NASA, DOE, DOD
Applied
Government
Research
Agencies
~$150 billion in R&D
Basic
Research Grants
Sources:
http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf
http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and
www.nvca.org and www.autm.org
39 Federally
Funded R&D
Centers
~$10 billion
~$65 billion in R&D
Research
Universities
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
$3.6 billion
State & Local
R&D Funding
$
$3.6 billion
State & Local
R&D Funding
$
~$65 billion in R&D
Research
Universities
© 2012 Steve Blank
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and www.nvca.org and www.autm.org
~$35 billion$
NIH, NSF, USDA,
NASA, DOE, DOD
Applied
Government
Research
Agencies
~$130 billion in R&D
Basic
Research Grants
39 Federally
Funded R&D
Centers
~$10 billion
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
~$35 billion$
NIH, NSF, USDA,
NASA, DOE, DOD
Applied
Government
Research
Agencies
~$150 billion in R&D
$3.6 billion
State & Local
R&D Funding
$
~$65 billion in R&D
Research
Universities
© 2012 Steve Blank
Basic
Research Grants
Patent
Office
13,000 patents
filed
4,700 patents
issued
Sources:http://www.nsf.gov/statistics/seind12/c5/c5s4.htm#s5
http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and
www.nvca.org and www.autm.org
39 Federally
Funded R&D
Centers
~$10 billion
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
NIH, NSF, USDA,
NASA, DOE, DOD
SBIR/STTR Grants$
Tech Transfer
Government
Research
Agencies
~$130 billion in R&D
$3.6 billion
State & Local
R&D Funding
$
~$2 billion
Technology
Startups
~$65 billion in R&D
Research
Universities
© 2012 Steve Blank
Patent
Office
13,000 patents filed4,700 patents issued
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and www.nvca.org and www.autm.org
39 Federally
Funded R&D
Centers
~$10 billion
~$35 billion$
AppliedBasic
Research Grants
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
$3.6 billion
State & Local
R&D Funding
$
$
Risk Capital
VC’s/Angels
~$55 billion in R&D
Research
Universities
© 2012 Steve Blank
~$30 billion
Patent
Office
13,000 patents filed4,700 patents issued
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and www.nvca.org and www.autm.org
NIH, NSF, USDA,
NASA, DOE, DOD
SBIR/STTR Grants$
Tech Transfer
Government
Research
Agencies
~$130 billion in R&D
~$2 billion
Technology
Startups
~$65 billion in R&D
~$35 billion$
AppliedBasic
Research Grants
39 Federally
Funded R&D
Centers
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
~$10 billion
$3.6 billion
State & Local
R&D Funding
$
~$55 billion in R&D
Research
Universities
© 2012 Steve Blank
Patent
Office
13,000 patents filed4,700 patents issued
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and www.nvca.org and www.autm.org
Technology
Startups
~$65 billion in R&D
~$35 billion$
AppliedBasic
Research Grants
39 Federally
Funded R&D
Centers
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
~$10 billion
NIH, NSF, USDA,
NASA, DOE, DOD
Government
Research
Agencies
~$150 billion in R&D
$
Risk Capital
VC’s/Angels
~$30 billion
SBIR/STTR Grants$
Tech Transfer
~$2 billion
License Fees$
~$2.5 billion
4,900
Licenses
$3.6 billion
State & Local
R&D Funding
$
~$55 billion in R&D
Research
Universities
© 2012 Steve Blank
Patent
Office
13,000 patents filed4,700 patents issued
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and www.nvca.org and www.autm.org
Technology
Startups
~$65 billion in R&D
~$35 billion$
AppliedBasic
Research Grants
39 Federally
Funded R&D
Centers
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
~$10 billion
NIH, NSF, USDA,
NASA, DOE, DOD
Government
Research
Agencies
~$150 billion in R&D
$
Risk Capital
VC’s/Angels
~$30 billion
SBIR/STTR Grants$
Tech Transfer
~$2 billion
Principal
Investigators
Grad
students
Technology
Ideas
License Fees$
~$2.5 billion
4,900
Licenses
$3.6 billion
State & Local
R&D Funding
$
~$55 billion in R&D
Research
Universities
© 2012 Steve Blank
Patent
Office
13,000 patents filed4,700 patents issued
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and www.nvca.org and www.autm.org
Technology
Startups
~$65 billion in R&D
~$35 billion$
AppliedBasic
Research Grants
39 Federally
Funded R&D
Centers
Los Alamos, SLAC,
JPL, Livermore,
Argonne, Sandia (run
by Mitre, Aerospace,
Battelle, etc.)
~$10 billion
NIH, NSF, USDA,
NASA, DOE, DOD
Government
Research
Agencies
~$150 billion in R&D
$
Risk Capital
VC’s/Angels
~$30 billion
SBIR/STTR Grants$
Tech Transfer
~$2 billion
Principal
Investigators
Grad
students
Technology
Ideas
License Fees$
~$2.5 billion
4,900
Licenses
License Fees
~$2.5 billion
$
Technology
Ideas
1990 Timmons: New Venture Creation
2005 Blank: The Four Steps to the Epiphany
2010 Osterwalder: Business Model Generation
1991 Moore:Crossing the Chasm
2011 Ries: The Lean Startup
2012 Blank & Dorf: The Startup Owners Manual
1986: Davidow: Marketing High Technology
1995 Stanford Technology Venture Program (STVP) founded
1991 U.C. Berkeley Haas B School Lester Center founded
1911: Taylor The Principles of Scientific Management
Business
Schools
Students as
Management
Professors
Consulting
Existing
Companies
© 2012 Steve Blank
Business
Schools
Students as
Management
Professors
Consulting
Existing
Companies
© 2012 Steve Blank
Business School Curriculum
• Finance Gov’t& Law
• Leadership  Supply Chain
• Org Behavior  Ethics
• Operations  Global Business
• Marketing  Accounting
• Strategy  Global Mgmt
Business
Schools
Students as
Management
Professors
Consulting
© 2012 Steve Blank
Existing
Companies
Entrepreneurship
small business, family
business, high-tech
business, new product
development
Execute Execute
Business
Schools
Students as
Management
Professors
Consulting
© 2012 Steve Blank Source: Katz, table 1 http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html
Existing
Companies
1923: Knight: Risk, Uncertainty and Profit
Myles Mace - 1st entrepreneurship course at Harvard1947
19684 schools teaching entrepreneurship
1934 Schumpeter: The Theory of Economic Developmentin english
1945 Weissman: Small Business and Venture Capital
1953 Small Business Administration formed
1954 Small Business Management, first MBA small business course at Stanford
1915: Taussig: Principles of Economics
1952 Kelley & Lawyer: Case Problems in Small Business Management
1953 C. Roland Christensen: Management Succession in Small and Growing Enterprises
1986 First national business plan competition, University of Miami.
1983 First entrepreneurship course in an engineering school, Univ of New Mexico.
1979 Livesay: American Made
1988 von Hippel: The Sources of Innovation
2000 McGrath &MacMilian: The Entrepreneurial Mindset
1997 Christensen: The Innovator's Dilemma
Entrepreneurship
small business, family
business, high-tech
business, new product
development
Execute
1911: Taylor The Principles of Scientific Management
1993 Karl Vesper New Venture Mechanics
Execute
Business
Schools
Students as
Management
Professors
Consulting
© 2012 Steve Blank Sources: Katz, table 1 http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html
Existing
Companies
Entrepreneurship
small business, family
business, high-tech
business, new product
development
Execute
Business School Curriculum
• Finance Gov’t& Law
• Leadership  Supply Chain
• Org Behavior  Ethics
• Operations  Global Business
• Marketing  Accounting
• Strategy  Global Mgmt
•EntrepreneurshipSmall Business
Business
Schools
© 2012 Steve Blank
Entrepreneurship
Existing
Companies
small business, family
business, high-tech
business, new product
development
Students as
Management
Professors
Consulting
Execute
Business
Schools
© 2012 Steve Blank
Entrepreneurship
Existing
Companies
small business, family
business, high-tech
business, new
product development
Risk Capital
Scalable
Technology
Startups
Students as
Management
Professors
Consulting
Execute SearchExecute
Business
Schools
© 2012 Steve Blank
Entrepreneurship
Existing
Companies
small business, family
business, high-tech
business, new
product development
1990 Timmons: New Venture Creation
2005 Blank: The Four Steps to the Epiphany
2010 Osterwalder: Business Model Generation
Risk Capital
Scalable
Startups
1991 Moore: Crossing the Chasm
2011 Ries: The Lean Startup
2012 Blank & Dorf: The Startup Owners Manual
Students as
Management
Professors
Consulting
1986: Davidow: Marketing High Technology
1995 Stanford Technology Venture Program (STVP) founded
1991 U.C. Berkeley Haas Business School Lester Center founded
1911: Taylor The Principles of Scientific Management
Execute SearchExecute
License Fees$
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and www.nvca.org and www.autm.org
Technology
Startups
© 2012 Steve Blank
~$2.5 billion
4,900
Licenses
Technology
Ideas
Business
Schools
Acquisition
Operating
Execs
Students as
Management
Professors
Consulting
$
Business
Ideas
Existing
Companies
SBIR/STTR Grants$
Tech Transfer
Government
Research
Agencies
~$150 billion in R&D
$3.6 billion
State & Local
R&D Funding
$
~$2 billion
~$65 billion in R&D
Research
Universities
Patent
Office
13,000 patents filed4,700 patents issued
$
Applied
~$35 billion
Basic
Research Grants
Risk Capital
VC’s/Angels
~$30 billion
License Fees$
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and www.nvca.org and www.autm.org
Technology
Startups
© 2012 Steve Blank
~$2.5 billion
4,900
Licenses
Technology
Ideas
Business
Schools
Acquisition
Operating
Execs
Build
Phase
Students as
Management
Professors
Consulting
$
Business
Ideas
Existing
Companies
SBIR/STTR Grants$
Tech Transfer
Government
Research
Agencies
~$150 billion in R&D
$3.6 billion
State & Local
R&D Funding
$
~$2 billion
~$65 billion in R&D
Research
Universities
Patent
Office
13,000 patents filed4,700 patents issued
$
Applied
~$35 billion
Basic
Research Grants
Risk Capital
VC’s/Angels
~$30 billion
Log scale of exits`
Startups Transition
Large
Company
Search Build Execute
Startups Transition
Large
Company
Search Build Execute
Business School Curriculum
• Finance Gov’t& Law
• Leadership  Entrepreneurship
• Org Behavior  Ethics
• Operations  Global Business
• Marketing  Accounting
• Strategy  Global Mgmt
• Supply Chain Small Business
•Entrepreneurship
Introduction to
Startups
Startups Transition
Large
Company
Search Build Execute
ENTR 100
Lean LaunchPad
Experiential Entrepreneurship
ENTR 200 (or ENTR 090 for 5-day)
Business School Curriculum
• Finance Gov’t& Law
• Leadership  Supply Chain
• Org Behavior  Ethics
• Operations  Global Business
• Marketing  Accounting
• Strategy  Global Mgmt
•EntrepreneurshipSmall Business
Creativity &
Innovation
Business Model
Design
Customer Discovery
Markets/Opportunities
Introduction to
Startups
Startups Transition
Large
Company
Search Build Execute
ENTR 100 ENTR 101
ENTR 102 ENTR 103
ENTR 150
Lean LaunchPad
Experiential Entrepreneurship
ENTR 200 (or ENTR 090 for 5-day)
Business School Curriculum
• Finance Gov’t& Law
• Leadership  Supply Chain
• Org Behavior  Ethics
• Operations  Global Business
• Marketing  Accounting
• Strategy  Global Mgmt
•EntrepreneurshipSmall Business
Creativity &
Innovation
Business Model
Design
Metrics That Matter
Startup Finance
Customer Discovery
Markets/Opportunities
Building the Team
Startup HR and Culture
Startup Patent Law
Get, Keep and Grow
Startup Marketing
Introduction to
Startups
Startups Transition
Large
Company
Search Build Execute
ENTR 100 ENTR 101
ENTR 102 ENTR 103
ENTR 104 ENTR 105
ENTR 106 ENTR 107
Lean LaunchPad
Experiential Entrepreneurship
ENTR 200 (or ENTR 090 for 5-day)
Agile Development
Lean Engineering
ENTR 108
User Design
Web/Mobile U/I
ENTR 109
Finding Fuel
Funding for Startups
ENTR 110
Business School Curriculum
• Finance Gov’t& Law
• Leadership  Supply Chain
• Org Behavior  Ethics
• Operations  Global Business
• Marketing  Accounting
• Strategy  Global Mgmt
•EntrepreneurshipSmall Business
Creativity &
Innovation
Business Model
Design
Metrics That Matter
Startup Finance
Customer Discovery
Markets/Opportunities
Building the Team
Startup HR and Culture
Startup Patent Law
Get, Keep and Grow
Startup Marketing
From Founder to
Operating Executive
Introduction to
Startups
Startups Transition
Large
Company
Search Build Execute
ENTR 100 ENTR 101
ENTR 102 ENTR 103
ENTR 104 ENTR 105
ENTR 106 ENTR 107
ENTR 150
Lean LaunchPad
Experiential Entrepreneurship
ENTR 200 (or ENTR 090 for 5-day)
Agile Development
Lean Engineering
ENTR 108
New Ventures In
Corporations
User Design
Web/Mobile U/I
ENTR 109
ENTR 300
Lean LaunchPad
Corporate
ENTR 202
Finding Fuel
Funding for Startups
ENTR 110
Business School Curriculum
• Finance Gov’t& Law
• Leadership  Supply Chain
• Org Behavior  Ethics
• Operations  Global Business
• Marketing  Accounting
• Strategy  Global Mgmt
•EntrepreneurshipSmall Business
Lean launchpad educators curriculum
Lean launchpad educators curriculum
Business
Schools
NIH, NSF, USDA,
NASA, DOE, DOD
SBIR/STTR Grants$
Principal
Investigators
License Fees$
Acquisition
Operating
Execs
Students as
Management
Tech Transfer
Government
Research
Agencies
~$150 billion in R&D
Professors
Consulting
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and hwww.nvca.org and www.autm.org
$3.6 billion
State & Local
R&D Funding
$
$
Business
Ideas Grad
students
$
Risk Capital
VC’s/Angels
~$2 billion
Existing
Companies
Technology
Startups
~$55 billion in R&D
Research
Universities
© 2012 Steve Blank
~$30 billion
~$2.5 billion
Patent
Office
13,000 patents filed4,700 patents issued
$
Applied
~$35 billion
Basic
Research Grants4,900
Licenses
Technology
Ideas
Business
Schools
NIH, NSF, USDA,
NASA, DOE, DOD
SBIR/STTR Grants$
Principal
Investigators
License Fees$
Acquisition
Operating
Execs
Students as
Management
Tech Transfer
Government
Research
Agencies
~$150 billion in R&D
Professors
Consulting
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and hwww.nvca.org and www.autm.org
$3.6 billion
State & Local
R&D Funding
$
$
Business
Ideas Grad
students
$
Risk Capital
VC’s/Angels
~$2 billion
Existing
Companies
Technology
Startups
~$55 billion in R&D
Research
Universities
© 2012 Steve Blank
~$30 billion
~$2.5 billion
Patent
Office
13,000 patents filed4,700 patents issued
$
Applied
~$35 billion
Basic
Research Grants4,900
Licenses
Technology
Ideas
Business
Schools
$
NIH, NSF, USDA,
NASA, DOE, DOD
SBIR/STTR Grants$
Principal
Investigators
License Fees$
Acquisition
Operating
Execs
Students as
Management
Tech Transfer
Applied
Government
Research
Agencies
~$150 billion in R&D
Professors
Consulting
~$35 billion
$3.6 billion
State & Local
R&D Funding
$
$
Business
Ideas Grad
students
$
Risk Capital
VC’s/Angels
~$2 billion
Existing
Companies
Technology
Startups
Technology
Ideas
~$55 billion in R&D
Research
Universities
© 2012 Steve Blank
Basic
Research Grants
~$30 billion
~$2.5 billion
4,700 issued patents
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and hwww.nvca.org and www.autm.org
Business
Schools
$
NIH, NSF, USDA,
NASA, DOE, DOD
SBIR/STTR Grants$
Principal
Investigators
License Fees$
Acquisition
Operating
Execs
Students as
Management
Tech Transfer
Applied
Government
Research
Agencies
~$150 billion in R&D
Professors
Consulting
~$35 billion
$3.6 billion
State & Local
R&D Funding
$
$
Business
Ideas Grad
students
$
Risk Capital
VC’s/Angels
~$2 billion
Existing
Companies
Technology
Startups
Technology
Ideas
~$55 billion in R&D
Research
Universities
© 2012 Steve Blank
Basic
Research Grants
~$30 billion
~$2.5 billion
4,700 issued patents
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and hwww.nvca.org and www.autm.org
Business
Schools
SBIR/STTR Grants
Principal
Investigators
License Fees$
Students as
Management
Tech Transfer
Professors
Consulting
$3.6 billion
State & Local
R&D Funding
$
~$2 billion
Existing
Companies
Technology
Ideas
~$55 billion in R&D
Research
Universities
© 2012 Steve Blank
$
NIH, NSF, USDA,
NASA, DOE, DOD
Applied
Government
Research
Agencies
~$150 billion in R&D
~$35 billion
Basic
Research Grants
Grad
students
~$2.5 billion
Patent
Office
13,000 patents filed4,700 patents issued
4,900
Licenses
Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F
and hwww.nvca.org and www.autm.org
Category/Market
Company
Product
Technology
Busienss School
Research
Tech to product insight requires a different insight –
Requires to talk about tech into paper into market problems

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Lean launchpad educators curriculum

  • 1. Lean LaunchPad in a 21st Century Entrepreneurship Curriculum
  • 2. © 2012 Steve Blank Government Research Agencies Office of Scientific Research (OSRD) Division 1 Ballistic Research Division 2 Impact and Explosion Effects Division 3 Rocket Ordnance Division 4 Ordnance Accessories Division 5 New Missiles Division 6 Sub-surface Warfare (Sonar) Division 7 Fire Control Division 8 Explosives Division 9 Chemistry Division 10 Absorbents and Aerosols Division 11 Chemical Engineering Division 12 Transportation Division 13 Electrical Communication Division 14 Radar Division 15 Radio Coordination Electronic Warfare Division 16 Optics/Camouflage Division 17 Physics Division 18 War Metallurgy Division 19 Misc Applied Math Panel Applied Psychology Panel Vacuum Tube Committee Administrative Committee Tropical Deterioration Committee Committee on Medical Research Division 1 Medicine Division 2 Surgery Division 3 Aviation Medicine Division 4 Physiology Division 5 Chemistry Division 6 Malaria 19 divisions 5 committees 2 panels1941-1947
  • 3. © 2012 Steve Blank Division 1 Ballistic Research Division 2 Impact and Explosion Effects Division 3 Rocket Ordnance Division 4 Ordnance Accessories Division 5 New Missiles Division 6 Sub-surface Warfare Division 7 Fire Control Division 8 Explosives Division 9 Chemistry Division 10 Absorbents /Aerosols Division 11 Chemical Engineering Division 12 Transportation Division 13 Communication Division 14 Radar Division 15 Electronic Warfare Division 16 Optics and Camouflage Division 17 Physics Division 18 War Metallurgy Division 19 Misc Applied Math Panel Applied Psych Panel Propagation Committee Vacuum Tube Committee Administrative Committee TropicalCommitt ee Committee on Medical Research Division 1 Medicine Division 2 Surgery Division 3 Aviation Medicine Division 4 Physiology Division 5 Chemistry Division 6 Malaria Research Universities $5.5 billion MIT $1.4 billion Caltech $1 billion Harvard $370 million Columbia $370 million Stanford $6 million All in adjusted 2011 dollars Source: Scientists Against Time: 456 Office of Scientific Research (OSRD)
  • 4. © 2012 Steve Blank Government Research Agencies Division 1 Ballistic Research Division 2 Impact and Explosion Effects Division 3 Rocket Ordnance Division 4 Ordnance Accessories Division 5 New Missiles Division 6 Sub-surface Warfare (Sonar) Division 7 Fire Control Division 8 Explosives Division 9 Chemistry Division 10 Absorbents and Aerosols Division 11 Chemical Engineering Division 12 Transportation Division 13 Electrical Communication Division 14 Radar Division 15 Radio Coordination Electronic Warfare Division 16 Optics and Camouflage Division 17 Physics Division 18 War Metallurgy Division 19 Misc Applied Math Panel Applied Psychology Panel Vacuum Tube Committee Administrative Committee Tropical Deterioration Committee Committee on Medical Research Division 1 Medicine Division 2 Surgery Division 3 Aviation Medicine Division 4 Physiology Division 5 Chemistry Division 6 Malaria National Institute of Health (NIH) National Science Foundation (NSF) Atomic Energy Commission (AEC) Department of Defense (DOD) 1950 Office of Scientific Research (OSRD)
  • 5. © 2012 Steve Blank Government Research Agencies Office of Scientific Research (OSRD) Division 1 Ballistic Research Division 2 Impact and Explosion Effects Division 3 Rocket Ordnance Division 4 Ordnance Accessories Division 5 New Missiles Division 6 Sub-surface Warfare (Sonar) Division 7 Fire Control Division 8 Explosives Division 9 Chemistry Division 10 Absorbents and Aerosols Division 11 Chemical Engineering Division 12 Transportation Division 13 Electrical Communication Division 14 Radar Division 15 Radio Coordination Electronic Warfare Division 16 Optics and Camouflage Division 17 Physics Division 18 War Metallurgy Division 19 Misc Applied Math Panel Applied Psychology Panel Vacuum Tube Committee Administrative Committee Tropical Deterioration Committee Committee on Medical Research Division 1 Medicine Division 2 Surgery Division 3 Aviation Medicine Division 4 Physiology Division 5 Chemistry Division 6 Malaria National Institute of Health (NIH) National Science Foundation (NSF) Atomic Energy Commission (AEC) to DOE in 1977 Department of Defense (DOD) 1958 National Aeronautics & Space Admin (NASA) Defense Advanced Research Projects Agency (DARPA)
  • 6. © 2012 Steve Blank NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org
  • 7. © 2012 Steve Blank NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies ~$150 billion in R&D Sources: http://www.nsf.gov/statistics/nsf12322/pdf/tab39.pdf
  • 8. © 2012 Steve Blank Government Research Agencies 39 Federally Funded R&D Centers ~$10 billion Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) NIH, NSF, USDA, NASA, DOE, DOD ~$150 billion in R&D Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and
  • 9. Research Universities © 2012 Steve Blank ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D Basic Research Grants Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and 39 Federally Funded R&D Centers ~$10 billion Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
  • 10. Research Universities © 2012 Steve Blank ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D Basic Research Grants Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org 39 Federally Funded R&D Centers ~$10 billion ~$65 billion in R&D Research Universities Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
  • 11. Research Universities © 2012 Steve Blank ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D Basic Research Grants Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org 39 Federally Funded R&D Centers ~$10 billion ~$65 billion in R&D Research Universities Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) $3.6 billion State & Local R&D Funding $
  • 12. $3.6 billion State & Local R&D Funding $ ~$65 billion in R&D Research Universities © 2012 Steve Blank Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$130 billion in R&D Basic Research Grants 39 Federally Funded R&D Centers ~$10 billion Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
  • 13. ~$35 billion$ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D $3.6 billion State & Local R&D Funding $ ~$65 billion in R&D Research Universities © 2012 Steve Blank Basic Research Grants Patent Office 13,000 patents filed 4,700 patents issued Sources:http://www.nsf.gov/statistics/seind12/c5/c5s4.htm#s5 http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org 39 Federally Funded R&D Centers ~$10 billion Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
  • 14. NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Tech Transfer Government Research Agencies ~$130 billion in R&D $3.6 billion State & Local R&D Funding $ ~$2 billion Technology Startups ~$65 billion in R&D Research Universities © 2012 Steve Blank Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org 39 Federally Funded R&D Centers ~$10 billion ~$35 billion$ AppliedBasic Research Grants Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.)
  • 15. $3.6 billion State & Local R&D Funding $ $ Risk Capital VC’s/Angels ~$55 billion in R&D Research Universities © 2012 Steve Blank ~$30 billion Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Tech Transfer Government Research Agencies ~$130 billion in R&D ~$2 billion Technology Startups ~$65 billion in R&D ~$35 billion$ AppliedBasic Research Grants 39 Federally Funded R&D Centers Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) ~$10 billion
  • 16. $3.6 billion State & Local R&D Funding $ ~$55 billion in R&D Research Universities © 2012 Steve Blank Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups ~$65 billion in R&D ~$35 billion$ AppliedBasic Research Grants 39 Federally Funded R&D Centers Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) ~$10 billion NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies ~$150 billion in R&D $ Risk Capital VC’s/Angels ~$30 billion SBIR/STTR Grants$ Tech Transfer ~$2 billion License Fees$ ~$2.5 billion 4,900 Licenses
  • 17. $3.6 billion State & Local R&D Funding $ ~$55 billion in R&D Research Universities © 2012 Steve Blank Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups ~$65 billion in R&D ~$35 billion$ AppliedBasic Research Grants 39 Federally Funded R&D Centers Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) ~$10 billion NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies ~$150 billion in R&D $ Risk Capital VC’s/Angels ~$30 billion SBIR/STTR Grants$ Tech Transfer ~$2 billion Principal Investigators Grad students Technology Ideas License Fees$ ~$2.5 billion 4,900 Licenses
  • 18. $3.6 billion State & Local R&D Funding $ ~$55 billion in R&D Research Universities © 2012 Steve Blank Patent Office 13,000 patents filed4,700 patents issued Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups ~$65 billion in R&D ~$35 billion$ AppliedBasic Research Grants 39 Federally Funded R&D Centers Los Alamos, SLAC, JPL, Livermore, Argonne, Sandia (run by Mitre, Aerospace, Battelle, etc.) ~$10 billion NIH, NSF, USDA, NASA, DOE, DOD Government Research Agencies ~$150 billion in R&D $ Risk Capital VC’s/Angels ~$30 billion SBIR/STTR Grants$ Tech Transfer ~$2 billion Principal Investigators Grad students Technology Ideas License Fees$ ~$2.5 billion 4,900 Licenses License Fees ~$2.5 billion $ Technology Ideas 1990 Timmons: New Venture Creation 2005 Blank: The Four Steps to the Epiphany 2010 Osterwalder: Business Model Generation 1991 Moore:Crossing the Chasm 2011 Ries: The Lean Startup 2012 Blank & Dorf: The Startup Owners Manual 1986: Davidow: Marketing High Technology 1995 Stanford Technology Venture Program (STVP) founded 1991 U.C. Berkeley Haas B School Lester Center founded 1911: Taylor The Principles of Scientific Management
  • 20. Business Schools Students as Management Professors Consulting Existing Companies © 2012 Steve Blank Business School Curriculum • Finance Gov’t& Law • Leadership  Supply Chain • Org Behavior  Ethics • Operations  Global Business • Marketing  Accounting • Strategy  Global Mgmt
  • 21. Business Schools Students as Management Professors Consulting © 2012 Steve Blank Existing Companies Entrepreneurship small business, family business, high-tech business, new product development Execute Execute
  • 22. Business Schools Students as Management Professors Consulting © 2012 Steve Blank Source: Katz, table 1 http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html Existing Companies 1923: Knight: Risk, Uncertainty and Profit Myles Mace - 1st entrepreneurship course at Harvard1947 19684 schools teaching entrepreneurship 1934 Schumpeter: The Theory of Economic Developmentin english 1945 Weissman: Small Business and Venture Capital 1953 Small Business Administration formed 1954 Small Business Management, first MBA small business course at Stanford 1915: Taussig: Principles of Economics 1952 Kelley & Lawyer: Case Problems in Small Business Management 1953 C. Roland Christensen: Management Succession in Small and Growing Enterprises 1986 First national business plan competition, University of Miami. 1983 First entrepreneurship course in an engineering school, Univ of New Mexico. 1979 Livesay: American Made 1988 von Hippel: The Sources of Innovation 2000 McGrath &MacMilian: The Entrepreneurial Mindset 1997 Christensen: The Innovator's Dilemma Entrepreneurship small business, family business, high-tech business, new product development Execute 1911: Taylor The Principles of Scientific Management 1993 Karl Vesper New Venture Mechanics Execute
  • 23. Business Schools Students as Management Professors Consulting © 2012 Steve Blank Sources: Katz, table 1 http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html Existing Companies Entrepreneurship small business, family business, high-tech business, new product development Execute Business School Curriculum • Finance Gov’t& Law • Leadership  Supply Chain • Org Behavior  Ethics • Operations  Global Business • Marketing  Accounting • Strategy  Global Mgmt •EntrepreneurshipSmall Business
  • 24. Business Schools © 2012 Steve Blank Entrepreneurship Existing Companies small business, family business, high-tech business, new product development Students as Management Professors Consulting Execute
  • 25. Business Schools © 2012 Steve Blank Entrepreneurship Existing Companies small business, family business, high-tech business, new product development Risk Capital Scalable Technology Startups Students as Management Professors Consulting Execute SearchExecute
  • 26. Business Schools © 2012 Steve Blank Entrepreneurship Existing Companies small business, family business, high-tech business, new product development 1990 Timmons: New Venture Creation 2005 Blank: The Four Steps to the Epiphany 2010 Osterwalder: Business Model Generation Risk Capital Scalable Startups 1991 Moore: Crossing the Chasm 2011 Ries: The Lean Startup 2012 Blank & Dorf: The Startup Owners Manual Students as Management Professors Consulting 1986: Davidow: Marketing High Technology 1995 Stanford Technology Venture Program (STVP) founded 1991 U.C. Berkeley Haas Business School Lester Center founded 1911: Taylor The Principles of Scientific Management Execute SearchExecute
  • 27. License Fees$ Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups © 2012 Steve Blank ~$2.5 billion 4,900 Licenses Technology Ideas Business Schools Acquisition Operating Execs Students as Management Professors Consulting $ Business Ideas Existing Companies SBIR/STTR Grants$ Tech Transfer Government Research Agencies ~$150 billion in R&D $3.6 billion State & Local R&D Funding $ ~$2 billion ~$65 billion in R&D Research Universities Patent Office 13,000 patents filed4,700 patents issued $ Applied ~$35 billion Basic Research Grants Risk Capital VC’s/Angels ~$30 billion
  • 28. License Fees$ Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org Technology Startups © 2012 Steve Blank ~$2.5 billion 4,900 Licenses Technology Ideas Business Schools Acquisition Operating Execs Build Phase Students as Management Professors Consulting $ Business Ideas Existing Companies SBIR/STTR Grants$ Tech Transfer Government Research Agencies ~$150 billion in R&D $3.6 billion State & Local R&D Funding $ ~$2 billion ~$65 billion in R&D Research Universities Patent Office 13,000 patents filed4,700 patents issued $ Applied ~$35 billion Basic Research Grants Risk Capital VC’s/Angels ~$30 billion Log scale of exits`
  • 30. Startups Transition Large Company Search Build Execute Business School Curriculum • Finance Gov’t& Law • Leadership  Entrepreneurship • Org Behavior  Ethics • Operations  Global Business • Marketing  Accounting • Strategy  Global Mgmt • Supply Chain Small Business •Entrepreneurship
  • 31. Introduction to Startups Startups Transition Large Company Search Build Execute ENTR 100 Lean LaunchPad Experiential Entrepreneurship ENTR 200 (or ENTR 090 for 5-day) Business School Curriculum • Finance Gov’t& Law • Leadership  Supply Chain • Org Behavior  Ethics • Operations  Global Business • Marketing  Accounting • Strategy  Global Mgmt •EntrepreneurshipSmall Business
  • 32. Creativity & Innovation Business Model Design Customer Discovery Markets/Opportunities Introduction to Startups Startups Transition Large Company Search Build Execute ENTR 100 ENTR 101 ENTR 102 ENTR 103 ENTR 150 Lean LaunchPad Experiential Entrepreneurship ENTR 200 (or ENTR 090 for 5-day) Business School Curriculum • Finance Gov’t& Law • Leadership  Supply Chain • Org Behavior  Ethics • Operations  Global Business • Marketing  Accounting • Strategy  Global Mgmt •EntrepreneurshipSmall Business
  • 33. Creativity & Innovation Business Model Design Metrics That Matter Startup Finance Customer Discovery Markets/Opportunities Building the Team Startup HR and Culture Startup Patent Law Get, Keep and Grow Startup Marketing Introduction to Startups Startups Transition Large Company Search Build Execute ENTR 100 ENTR 101 ENTR 102 ENTR 103 ENTR 104 ENTR 105 ENTR 106 ENTR 107 Lean LaunchPad Experiential Entrepreneurship ENTR 200 (or ENTR 090 for 5-day) Agile Development Lean Engineering ENTR 108 User Design Web/Mobile U/I ENTR 109 Finding Fuel Funding for Startups ENTR 110 Business School Curriculum • Finance Gov’t& Law • Leadership  Supply Chain • Org Behavior  Ethics • Operations  Global Business • Marketing  Accounting • Strategy  Global Mgmt •EntrepreneurshipSmall Business
  • 34. Creativity & Innovation Business Model Design Metrics That Matter Startup Finance Customer Discovery Markets/Opportunities Building the Team Startup HR and Culture Startup Patent Law Get, Keep and Grow Startup Marketing From Founder to Operating Executive Introduction to Startups Startups Transition Large Company Search Build Execute ENTR 100 ENTR 101 ENTR 102 ENTR 103 ENTR 104 ENTR 105 ENTR 106 ENTR 107 ENTR 150 Lean LaunchPad Experiential Entrepreneurship ENTR 200 (or ENTR 090 for 5-day) Agile Development Lean Engineering ENTR 108 New Ventures In Corporations User Design Web/Mobile U/I ENTR 109 ENTR 300 Lean LaunchPad Corporate ENTR 202 Finding Fuel Funding for Startups ENTR 110 Business School Curriculum • Finance Gov’t& Law • Leadership  Supply Chain • Org Behavior  Ethics • Operations  Global Business • Marketing  Accounting • Strategy  Global Mgmt •EntrepreneurshipSmall Business
  • 37. Business Schools NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Principal Investigators License Fees$ Acquisition Operating Execs Students as Management Tech Transfer Government Research Agencies ~$150 billion in R&D Professors Consulting Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org $3.6 billion State & Local R&D Funding $ $ Business Ideas Grad students $ Risk Capital VC’s/Angels ~$2 billion Existing Companies Technology Startups ~$55 billion in R&D Research Universities © 2012 Steve Blank ~$30 billion ~$2.5 billion Patent Office 13,000 patents filed4,700 patents issued $ Applied ~$35 billion Basic Research Grants4,900 Licenses Technology Ideas
  • 38. Business Schools NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Principal Investigators License Fees$ Acquisition Operating Execs Students as Management Tech Transfer Government Research Agencies ~$150 billion in R&D Professors Consulting Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org $3.6 billion State & Local R&D Funding $ $ Business Ideas Grad students $ Risk Capital VC’s/Angels ~$2 billion Existing Companies Technology Startups ~$55 billion in R&D Research Universities © 2012 Steve Blank ~$30 billion ~$2.5 billion Patent Office 13,000 patents filed4,700 patents issued $ Applied ~$35 billion Basic Research Grants4,900 Licenses Technology Ideas
  • 39. Business Schools $ NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Principal Investigators License Fees$ Acquisition Operating Execs Students as Management Tech Transfer Applied Government Research Agencies ~$150 billion in R&D Professors Consulting ~$35 billion $3.6 billion State & Local R&D Funding $ $ Business Ideas Grad students $ Risk Capital VC’s/Angels ~$2 billion Existing Companies Technology Startups Technology Ideas ~$55 billion in R&D Research Universities © 2012 Steve Blank Basic Research Grants ~$30 billion ~$2.5 billion 4,700 issued patents Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org
  • 40. Business Schools $ NIH, NSF, USDA, NASA, DOE, DOD SBIR/STTR Grants$ Principal Investigators License Fees$ Acquisition Operating Execs Students as Management Tech Transfer Applied Government Research Agencies ~$150 billion in R&D Professors Consulting ~$35 billion $3.6 billion State & Local R&D Funding $ $ Business Ideas Grad students $ Risk Capital VC’s/Angels ~$2 billion Existing Companies Technology Startups Technology Ideas ~$55 billion in R&D Research Universities © 2012 Steve Blank Basic Research Grants ~$30 billion ~$2.5 billion 4,700 issued patents Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org
  • 41. Business Schools SBIR/STTR Grants Principal Investigators License Fees$ Students as Management Tech Transfer Professors Consulting $3.6 billion State & Local R&D Funding $ ~$2 billion Existing Companies Technology Ideas ~$55 billion in R&D Research Universities © 2012 Steve Blank $ NIH, NSF, USDA, NASA, DOE, DOD Applied Government Research Agencies ~$150 billion in R&D ~$35 billion Basic Research Grants Grad students ~$2.5 billion Patent Office 13,000 patents filed4,700 patents issued 4,900 Licenses Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org
  • 42. Category/Market Company Product Technology Busienss School Research Tech to product insight requires a different insight – Requires to talk about tech into paper into market problems