Lean startup & Design Thinking
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The document discusses lean startup and design thinking practices. It notes that 9 out of 10 new products fail and 75% of startups fail. Lean startup focuses on experimentation to test hypotheses about customer problems and solutions. Key lean startup principles include validating learning through building-measuring-learning cycles and innovation accounting. Design thinking is a method for solving complex problems and creating new ideas. The document provides references for further reading on lean startup and its practices like customer development and the business model canvas.
Lean startup & Design Thinking
- 1. Lean Start-Up and Design Thinking Practices Manik Choudhary, PMI-ACP, CSPO, PSM-1 manikchoudhary@yahoo.com
- 2. Disclaimer These are my personal opinions on the subject and in no way represent that of my employer.
- 3. 64 % of Software is unused !
- 4. Start-Up Facts 9/10 New Products Fail 75 % of all Startups fail In a Startup , the chance on anything good is always under 50 %” o Source http://business-powerpack.com/why-9-out-of-10- new-products-fail o Source - HBR Review – Why the Lean Start-up changes Everything – May 2013 o Source - http://www.slideshare.net/startuplessonslearned/aardva rk-case-study-from-sllconf-by-max-ventilla-and-damon- horowitz - Slide # 9
- 5. Customer Requirements It's not the customer's job to know what they want. If I had asked my customers what they wanted they would have said a faster horse.
- 6. Product Development to Customer Development 2003 Associate Professor at Stanford University Has participated in 8 high tech Startup as either a cofounder or an early employee HBR Review – Why the Lean Start-up changes Everything – May 2013
- 7. Business Model Generation 2010 Business Model Canvas - Alex Osterwalder Standard Framework for Business Model Canvas in BGM http://www.businessmodelgeneration.com/canvas
- 8. Business Model Canvas Explained (Video) Business Model Canvas - Alex Osterwalder http://www.businessmodelgeneration.com/canvas
- 9. Lean Startup 2011 Customer Development Agile Software Lean (Toyota Production System) Five principles of Lean Startup
- 10. StartUp StartUp = Experiment Searching for a Profitable, Scalable and Reliable Business Model A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty“. by Eric Ries from the book ”The Lean Startup” Nothing to do with size of company, sector of the economy, or industry
- 11. Lean Startup Lean Startup principle Entrepreneurs are everywhere Entrepreneurship is management Validate Learning Build-Measure-Lean Innovation Accounting * Source - http://lean.st/
- 12. Customer-Problem-Solution(C-P-S) Hypothesis Do consumers recognize that they have the problem you are trying to solve? If there was a solution, would they buy it? Would they buy it from you? Can we build a solution for that problem?” * C– P– S Hypothesis : The Entrepreneurs Guide to Customer Development by Brant Cooper & Patrick Vlaskovits Picture Source - http://practicetrumpstheory.com/2010/08/businessmodelcanvas/
- 13. Running Lean 2012 Document your Plan A Identify the riskiest part for your plan Systematically test your plan http://practicetrumpstheory.com/2012/02/why-lean-canvas/ http://leancanvas.com/
- 14. The Startup Owner's Manual 2012 “There Are No Facts Inside Your Building, So Get Outside.” – Steve Blank http://en.wikipedia.org/wiki/Steve_Blank
- 15. The Customer Development Manifesto http://steveblank.com/2012/03/29/nail-the-customer-development-manifesto/
- 16. Design Thinking Design Thinking is a method for solving complex problems and creating new ideas. *Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
- 17. Source – Mueller , Roland & Thoring , Katja (2012) - Design Thinking Vs Lean Startup
- 19. References HBR Review – Why the Lean Start-up changes Everything – May 2013 http://practicetrumpstheory.com/2012/02/why-lean-canvas/ http://practicetrumpstheory.com/2010/08/businessmodelcanvas/ http://www.slideshare.net/startuplessonslearned/aardvark-case-study- from-sllconf-by-max-ventilla-and-damon-horowitz http://www.bizjournals.com/sanjose/blog/2012/09/most-startups-fail- says-harvard.html?page=all http://www.slideshare.net/ashmaurya/10-steps-to-productmarket-fit http://theleanstartup.com/ http://www.startuplessonslearned.com/ http://www.businessmodelgeneration.com/canvas http://practicetrumpstheory.com/2010/08/businessmodelcanvas http://leancanvas.com/LeanCanvas.pdf http://www.amazon.com/The-Startup-Owners-Manual-Step-By- Step/dp/0984999302 http://en.wikipedia.org/wiki/Steve_Blank http://steveblank.com/category/customer-development-manifesto/
- 20. Thank you !! Manik Choudhary manikchoudhary@yahoo.com Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo- psm/1/54/529