Lean startup in a tough B2B environment
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The document outlines the journey of a B2B lean startup project focused on smart living, detailing its phases from initial attempts to pivots and lessons learned between September 2017 and December 2018. Key insights include the challenges of hardware testing, the importance of selecting appropriate users for feedback, and the necessity of thorough preparation for meetings. The document emphasizes continuous learning and collaboration within the team to improve product development.
Lean startup in a tough B2B environment
- 1. Géraud de Laval - Product Designer - geraud.delaval@romande-energie.ch LSBR#5 IMAGE Solvalor WS The story of a B2B Lean startup project
- 3. Product vision: Smart Living }->
- 4. First attempts and first learnings! SEASON 0 Timeline
- 5. Season 0 (before September 2017)
- 6. First attempts and first learnings! SEASON 0 New team ready to make mistakes. NEW START Timeline
- 7. New start (September 2017 - January 2018) Upgrade my home! - Feasability is too expensive - Tenant desirability is good enough
- 8. First attempts and first learnings! SEASON 0 What it takes to pivot in real life! ENDURING A PIVOT New team ready to make mistakes. NEW START Timeline
- 9. Enduring a pivot (January 2018 - April 2018) VS
- 10. Enduring a pivot (January 2018 - April 2018) VS Why?
- 11. First attempts and first learnings! SEASON 0 What it takes to pivot in real life! ENDURING A PIVOT New team ready to make mistakes. NEW START Discover a new world EXPLORING Timeline
- 12. Exploring (May 2018 - August 2018)
- 13. See Verna Allee: the future of knowledge EXAMPLE
- 14. When you know you begin to know FIRST RESULTS First attempts and first learnings! SEASON 0 What it takes to pivot in real life! ENDURING A PIVOT New team ready to make mistakes. NEW START Discover a new world EXPLORING Timeline
- 15. First results (September 2018 - December 2018)
- 16. When you know you begin to know FIRST RESULTS First attempts and first learnings! SEASON 0 What it takes to pivot in real life! ENDURING A PIVOT Next steps READY FOR 2019 New team ready to make mistakes. NEW START Discover a new world EXPLORING Timeline
- 17. Learnings Lean Startup Hardware testing Installing hardware brings way more problems than installing an app. Choose users carefully Taking the CEO as the very first tester brings even more fun… Pivoting is hard Changing is tough! Don’t for real, stop unrelevant activities, be strong! Don’t be afraid! People are super happy that you want to make something that will fit them!
- 18. Learnings to reach the target Indirect access Contact other providers about how they approach your customers, go to conferences, find creative ways to explore. Be prepared before your meet Test your questionnaire, knowledge and prototype with others before you go. You might have only one chance Map the ecosystem Highlight what you know and don’t know. It’s a working document. Share the findings People of the team can have inputs, access to someone who might help if they know what you are looking for.
- 19. Questions ? Géraud de Laval - Product Designer - geraud.delaval@romande-energie.ch