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Wednesday, 18 July, 12
Most startups don’t know what
             they’ll be when they grow up.

           Paypal           Freshbooks      Wikipedia      Mitel
           first built for   was invoicing   was to be      was a
           Palmpilots       for a web       written by     lawnmower
                            design firm      experts only   company



           Hotmail          Flickr          Twitter        Autodesk
           was a            was going to    was a          made desktop
           database         be an MMO       podcasting     automation
           company                          company



Wednesday, 18 July, 12
Knowing
                          what’s not
         Getting
                          working,
         features right
         matters less.    quickly,
                          matters
                          more.

Wednesday, 18 July, 12
Finding
         Building        known
         product         needs
         matters less.   matters
                         more.

Wednesday, 18 July, 12
“What if”
         “We should”
                         matters
         matters less.
                         more.


Wednesday, 18 July, 12
Parallel
         Your roadmap    experiments
         matters less.   matter
                         more.


Wednesday, 18 July, 12
Business
         Business        models
         plans matter
         less.           matter
                         more.


Wednesday, 18 July, 12
Analytics is the measurement
     of movement towards your
     business goals.




                         http://www.flickr.com/photos/itsgreg/446061432/

Wednesday, 18 July, 12
If you remember only one thing...




         In a startup, the purpose of
         analytics is to iterate to a
         product/market fit before
         the money runs out.


Wednesday, 18 July, 12
THE ONE METRIC THAT MATTERS




                             www.solveforinteresting.com
Wednesday, 18 July, 12
OMTM must reflect your
                     business model
                    Transaction     SaaS
                    Collaboration   Application
                    Media           Game




Wednesday, 18 July, 12
OMTM must fit your your
             lifecycle stage
                  Find a need
                  Find a solution
                  Find a product
                  Find a business model
                  Find an exit

Wednesday, 18 July, 12
OMTM must be tailored to
              your intended audience

                    Internal    Partners
                    Investors   Acquirers
                    Customers   Media




Wednesday, 18 July, 12
What makes a great
             OMTM?
                  Ratios and rates, not numbers
                  Comparative, over time, against a baseline
                  Your behavior will change when it does
                  Plugging it into a spreadsheet makes it more
                  accurate


Wednesday, 18 July, 12

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Lean Startup Machine Montreal

  • 2. Most startups don’t know what they’ll be when they grow up. Paypal Freshbooks Wikipedia Mitel first built for was invoicing was to be was a Palmpilots for a web written by lawnmower design firm experts only company Hotmail Flickr Twitter Autodesk was a was going to was a made desktop database be an MMO podcasting automation company company Wednesday, 18 July, 12
  • 3. Knowing what’s not Getting working, features right matters less. quickly, matters more. Wednesday, 18 July, 12
  • 4. Finding Building known product needs matters less. matters more. Wednesday, 18 July, 12
  • 5. “What if” “We should” matters matters less. more. Wednesday, 18 July, 12
  • 6. Parallel Your roadmap experiments matters less. matter more. Wednesday, 18 July, 12
  • 7. Business Business models plans matter less. matter more. Wednesday, 18 July, 12
  • 8. Analytics is the measurement of movement towards your business goals. http://www.flickr.com/photos/itsgreg/446061432/ Wednesday, 18 July, 12
  • 9. If you remember only one thing... In a startup, the purpose of analytics is to iterate to a product/market fit before the money runs out. Wednesday, 18 July, 12
  • 10. THE ONE METRIC THAT MATTERS www.solveforinteresting.com Wednesday, 18 July, 12
  • 11. OMTM must reflect your business model Transaction SaaS Collaboration Application Media Game Wednesday, 18 July, 12
  • 12. OMTM must fit your your lifecycle stage Find a need Find a solution Find a product Find a business model Find an exit Wednesday, 18 July, 12
  • 13. OMTM must be tailored to your intended audience Internal Partners Investors Acquirers Customers Media Wednesday, 18 July, 12
  • 14. What makes a great OMTM? Ratios and rates, not numbers Comparative, over time, against a baseline Your behavior will change when it does Plugging it into a spreadsheet makes it more accurate Wednesday, 18 July, 12