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Learning and Sharing In a Digital Age
HELLO!
Iโ€™m Paul Taylor
Iโ€™m Innovation Coach at
@Bromford and @BromfordLab
You can find me on Twitter
@PaulBromford and
www.paulitaylor.com
2
โ€œI donโ€™t have
time for social
mediaโ€
Saying this in the modern workplace is basically
flaunting your ignorance.
Itโ€™s like saying โ€œI donโ€™t read booksโ€ or โ€œI donโ€™t watch the
newsโ€ - the sign of a deeply entrenched mindset or
someone struggling with the basics of time
management
We Have To Teach Ourselves To Learn From Social Media Not Wait For
Social Media To Teach Us
The Why:
Social Media Is No
Longer Optional For A
Leader or Learner
โ€œ
The Networked Era
Access to a person's network is arguably as valuable
as access to the individual themselves
โ€œ
60% of employers use social media to screen
candidates as part of recruitment. Generally they are
โ€œlooking for information that supports their
qualifications for the jobโ€ source: careerbuilder
โ€œ
8
People are Googling
you so it makes sense
to regularly Google
yourself
Note the high search
rankings of Linkedin and
Twitter - itโ€™s important
to have presence here
My Five Key
Platforms:
Wordpress
Medium
Linkedin
Twitter
Instagram
This will be different for everyone - for some YouTube or
Facebook may have much more importance. But you need to
decide where youโ€™ll concentrate efforts rather than trying to
be everywhere
Rather than have
employers dictate social
media policy we need to
develop our own
personal policies
Hereโ€™s mine
Have a Clear
Purpose
What Do You Want To Be Known For?
12
The tagline on my blog reminds me of my purpose - I want
to learn and share about social innovation, customer
experience and design
Be provocative
But not stupid
In a crowded social space you need to stand out
for the right reasons
14
Q: Why was this my most popular post from last year?
A: Itโ€™s provocative, shares other peopleโ€™s learning, has
a good couple of images and is quite fun
If You Donโ€™t
Share Then
Donโ€™t Expect
To Be Shared
Itโ€™s my simple social rule to live by
A good mix might
be something like
this
10%
Random
Fun
80%
Others
Content
10%
Your
Content
Prioritise Social Media Over Email
If you are slave to the inbox you just focus on other people's priorities rather than your own
Follow and engage
with people whose
opinions directly
challenge your own
Avoid the social media echo-
chamber
19
20
21
22
THANKS!
Any more questions?
You can find me at
โ•บ @paulbromford
โ•บ paul.taylor@bromford.co.uk
CREDITS
Special thanks to all the people who made and
released these awesome resources for free:
โ•บ Presentation template by SlidesCarnival
โ•บ Photographs by Unsplash
24

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Learning and Sharing in a Digital Age

  • 1. Learning and Sharing In a Digital Age
  • 2. HELLO! Iโ€™m Paul Taylor Iโ€™m Innovation Coach at @Bromford and @BromfordLab You can find me on Twitter @PaulBromford and www.paulitaylor.com 2
  • 3. โ€œI donโ€™t have time for social mediaโ€ Saying this in the modern workplace is basically flaunting your ignorance. Itโ€™s like saying โ€œI donโ€™t read booksโ€ or โ€œI donโ€™t watch the newsโ€ - the sign of a deeply entrenched mindset or someone struggling with the basics of time management
  • 4. We Have To Teach Ourselves To Learn From Social Media Not Wait For Social Media To Teach Us
  • 5. The Why: Social Media Is No Longer Optional For A Leader or Learner
  • 6. โ€œ The Networked Era Access to a person's network is arguably as valuable as access to the individual themselves
  • 7. โ€œ 60% of employers use social media to screen candidates as part of recruitment. Generally they are โ€œlooking for information that supports their qualifications for the jobโ€ source: careerbuilder
  • 8. โ€œ 8 People are Googling you so it makes sense to regularly Google yourself Note the high search rankings of Linkedin and Twitter - itโ€™s important to have presence here
  • 9. My Five Key Platforms: Wordpress Medium Linkedin Twitter Instagram This will be different for everyone - for some YouTube or Facebook may have much more importance. But you need to decide where youโ€™ll concentrate efforts rather than trying to be everywhere
  • 10. Rather than have employers dictate social media policy we need to develop our own personal policies Hereโ€™s mine
  • 11. Have a Clear Purpose What Do You Want To Be Known For?
  • 12. 12 The tagline on my blog reminds me of my purpose - I want to learn and share about social innovation, customer experience and design
  • 13. Be provocative But not stupid In a crowded social space you need to stand out for the right reasons
  • 14. 14 Q: Why was this my most popular post from last year? A: Itโ€™s provocative, shares other peopleโ€™s learning, has a good couple of images and is quite fun
  • 15. If You Donโ€™t Share Then Donโ€™t Expect To Be Shared Itโ€™s my simple social rule to live by
  • 16. A good mix might be something like this 10% Random Fun 80% Others Content 10% Your Content
  • 17. Prioritise Social Media Over Email If you are slave to the inbox you just focus on other people's priorities rather than your own
  • 18. Follow and engage with people whose opinions directly challenge your own Avoid the social media echo- chamber
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. THANKS! Any more questions? You can find me at โ•บ @paulbromford โ•บ paul.taylor@bromford.co.uk
  • 24. CREDITS Special thanks to all the people who made and released these awesome resources for free: โ•บ Presentation template by SlidesCarnival โ•บ Photographs by Unsplash 24