This chapter discusses different types of learning including observational learning and operant conditioning. Observational learning occurs when people acquire behaviors by observing others, while operant conditioning involves learning through rewards and punishments. There are four contingencies of reinforcement: positive reinforcement, negative reinforcement, punishment, and extinction. Organizations use techniques like behavior management with positive reinforcement and progressive discipline with punishment to shape employee behaviors. Discipline should be delivered consistently and moderately according to clear principles to be effective.