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Assignment:
Process the data (via empathy map) and craft a problem statement
Empathize and define
Course: Design Thinking Action Lab
Stanford University | august 2013
By Núria Rovira | @nurovira75
1. Empathy map
Say | think | do | feel
Empathize and Define
Empathize and Define
say
Empathize and Define
think
Empathize and Define
feel
2. Craft a problem statement
She is a learner.
She’s an open, creative, co-llaborative and reliable
environmental technician, who is convinced about:
1) thinking globally and acting locally;
2) the power of innovation
applied to improving our Environment;
3) believing in what you do.
Laia Zeland thinks different...
Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative
and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2)
the power of innovation applied to improving our Environment; 3) believing in what you do]
needs to find a collaborative and demonstrative job
related to environmental fields because she needs to
contribute to solve environmental challenges while sharing
knowledge and developing her own concerns.
Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative
and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2)
the power of innovation applied to improving our Environment; 3) believing in what you do]
needs to have a way to create opinion in environmental
subjects because she wants people to realise about their
importance.
Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative
and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2)
the power of innovation applied to improving our Environment; 3) believing in what you do]
needs to take green feeding because she wants to live
in accord with her belifs.
Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative
and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2)
the power of innovation applied to improving our Environment; 3) believing in what you do]
needs to feel her partner and family support because
it is important to make her feel secure.
Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative
and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2)
the power of innovation applied to improving our Environment; 3) believing in what you do]
needs to feel complete, fulfilled because it lets her feel
peaceful, giving sense to her life, thinking she’s not wasting
her time.
Living life in peace...
You...you may say I’m a dreamer
feeding
Laia Zeland needs different things...
job
source
love
Self-
realization
Stanford University | Design Thinking Action Lab | august 2013
by Núria Rovira | @nurovira75 | thank you for your attention
green and flexible
a way to comunicate
green
Partner and familiy
closeness

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Empathize and Define

  • 1. Assignment: Process the data (via empathy map) and craft a problem statement Empathize and define Course: Design Thinking Action Lab Stanford University | august 2013 By Núria Rovira | @nurovira75
  • 2. 1. Empathy map Say | think | do | feel
  • 5. say
  • 10. 2. Craft a problem statement
  • 11. She is a learner. She’s an open, creative, co-llaborative and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2) the power of innovation applied to improving our Environment; 3) believing in what you do. Laia Zeland thinks different...
  • 12. Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2) the power of innovation applied to improving our Environment; 3) believing in what you do] needs to find a collaborative and demonstrative job related to environmental fields because she needs to contribute to solve environmental challenges while sharing knowledge and developing her own concerns.
  • 13. Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2) the power of innovation applied to improving our Environment; 3) believing in what you do] needs to have a way to create opinion in environmental subjects because she wants people to realise about their importance.
  • 14. Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2) the power of innovation applied to improving our Environment; 3) believing in what you do] needs to take green feeding because she wants to live in accord with her belifs.
  • 15. Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2) the power of innovation applied to improving our Environment; 3) believing in what you do] needs to feel her partner and family support because it is important to make her feel secure.
  • 16. Laia Zeland [who thinks different... She is a learner. She’s an open, creative, co-llaborative and reliable environmental technician, who is convinced about: 1) thinking globally and acting locally; 2) the power of innovation applied to improving our Environment; 3) believing in what you do] needs to feel complete, fulfilled because it lets her feel peaceful, giving sense to her life, thinking she’s not wasting her time. Living life in peace... You...you may say I’m a dreamer
  • 17. feeding Laia Zeland needs different things... job source love Self- realization Stanford University | Design Thinking Action Lab | august 2013 by Núria Rovira | @nurovira75 | thank you for your attention green and flexible a way to comunicate green Partner and familiy closeness