Lecture 1 seo training
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The document covers an introduction to search engines and search engine optimization (SEO), explaining their purpose, functionality, and the importance of optimizing websites for better visibility. SEO is described as a process to enhance website ranking and accessibility on search engines, increasing traffic and business opportunities. The document emphasizes that most internet users rely on search engines, with a significant portion of web traffic driven by them.
Lecture 1 seo training
- 1. Search Engine Optimization (SEO) Lecture - 1 • Review of Search Engine Startup • What is a Search Engine? • What is the Purpose of Search Engines? • Review of Search Engine Era • How do Search Engines Work? “It is a dangerous thing to think we know everything.” -Jack Kuehler •What is Search Engine Optimization (SEO)? •What is the Purpose and Benefit of SEO? •Why to Optimize for Search Engines? •How do we Optimize a Website? •Summary
- 2. Getting Familiar with… • Marketing Vs. Internet marketing • Search Engine Optimization (SEO) • Difference between internet marketing and SEO • Why do we need SEO? • Online business and SEO • Advantages of SEO
- 3. Review of Search Engine Startup • Manual Lists • Online Lists • Online Databases • Directories • Manual • Automated • Search Engines • Crawlers • Meta Search Engines (Meta Crawlers)
- 4. What is a Search Engine? • Search Engine is a sophisticated software (algorithm) wrapped over a huge database of information. • The database of a search engine contains different types of information/data like the following. • Text • Multimedia • News • Etc • Search Engines allows you access huge pile of information over the web for a specified query
- 5. What is the Purpose of Search Engines? • To build large databases of useful information over the web. • To eliminate the human limitations. (What?) • To bring you ease in finding desired information. (How?) • To serve relevant information from across the globe. (How?) • Anything more…?
- 6. Review of Search Engine Era • 70+% of all traffic on the internet is referred to by search engines. (2013) • Now… 85 % of purchases are made through search engines. • Which Search Engine to optimize for? eMarketingRobots.com (2013)
- 7. How do Search Engines Work? • Search Engine’s working is based on major two streams. • Building Database • Serving Relevant Information • Building Database • Crawling • Submission • Serving Relevant Information • Search and Result (what is SERP?) • Most important Results
- 8. What is Search Engine Optimization (SEO)? • Search Engine Optimization is a process of making your website inline according to the search engines guidelines. • The practice of designing web pages so that they rank as high as possible in search results for specific keywords. • SEO is a bridge between search engines and your website. • SEO is about making your website search engine friendly and familiar.
- 9. What is the Purpose and Benefit of SEO? • To have maximum visibility over the web. • To have more traffic from the globe. • To have competitive advantages. • To have more business opportunities. • Maximize your Return of Investment – ROI • Enabling your business to compete and stay ahead in the online market • Promotion that doesn't sleep • Long term positioning • Ultimately, revenue growth. • Anything more…?
- 10. Why to Optimize for Search Engines? • 90% of all users don’t look past the first 20 results (most only view top 10). • Higher placement in the search results leads to higher traffic. • Cost-effective advertising. • Clear and measurable ROI. • Anything more….?
- 11. How do we Optimize a Website? • Get to know what is your website all about? • Get to know what users will be looking for? • Make your website search engine friendly and familiar. • What do you think about Optimizing a website for Search Engines?
- 12. Summary • Search engines are huge online databases enabling to have desired relevant information. • Today, numerous search engines exists such as Google, Yahoo, Bing etc. Almost 85% of the internet users use search engines to find information/services over the web. • Search engines optimization is a process which brings a website into top search engines ranking and maximum exposure/visibility over the globe.