1) The document discusses considerations for determining the null and alternative hypotheses in statistical hypothesis testing. The null hypothesis is assumed true until proven otherwise and represents equality or no change.
2) It provides an example problem testing whether the proportion of stores carrying a brand is lower on the West Coast compared to the East Coast. The null hypothesis is that the proportion is equal to 19% while the alternative is that it is lower.
3) The document also discusses two types of hypothesis testing problems, power calculations to determine the probability of rejecting the null hypothesis when it is false, and provides an example power calculation for the West Coast vs East Coast problem.