Scarcity is a fundamental economic concept that refers to limited resources being insufficient to fulfill all human wants. The four main types of resources are land, labor, capital, and entrepreneurship. Economics is the study of how individuals and societies deal with scarcity by making choices about what to produce, how to produce it, who receives what is produced, and how resources are allocated. Microeconomics analyzes individual units like households and firms, while macroeconomics analyzes aggregates for the overall economy. Key economic assumptions include rational choice by consumers and profit-maximizing firms, and the concept of equilibrium where benefits and costs are balanced.