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Customer Complaints 
For Basic Technician Certificate in Public Procurement and 
Supplies. 
By 
SANCHAWA, Denis H 
TPSC-TANGA 
mr. SANCHAWA, DH 1
Learning Objectives of the session 
 By the end of this 2hrs session students 
(participants) are expected to:- 
 Define and explain customer service 
 List examples of great customer service 
 Identify each type of customer who complains 
and how to handle them 
 Identify sources for customer complaints 
 Analyze each situation and determine an 
acceptable way to handle it 
 Identify the effects of customer complaints 
 To learn each othmer. SrANCHAWA, DH 2
What is Customer Service? 
 Customer Service is a company’s ability to supply 
wants and the needs to customers 
 Good customer service is the ability of an 
organization to constantly and consistently exceed 
the customer's expectations 
mr. SANCHAWA, DH 3
Why is Customer Service Important? 
 Gives positive impression to present and 
future clientele 
 Keeps customers willing to come back again 
 Makes customers feel like they are the 
number one priority 
mr. SANCHAWA, DH 4
Steps to Creating Good Customer 
Service 
1. Make eye contact and greet a customer to show 
you are available to provide them service as 
needed. 
2. You should have a good understanding of the 
product or service you provide, so that if a 
customer needs assistance, you are able to deliver 
a satisfactory response. 
3. Assume attentive posture to convey confidence and 
a helpful attitude 
4. Smile often, if appropriate, or model the emotion 
that is suitable to the situation. 
mr. SANCHAWA, DH 5
Customer Complaints 
 A customer complaint is communication 
that alleges deficiencies during or after 
purchase. 
 Appropriate response to customer complaints 
is essential to a business. 
 A customer with a complaint that is resolved 
is more likely to return than a dissatisfied 
customer who doesn’t voice any complaints. 
mr. SANCHAWA, DH 6
Customer Complaints 
 The average customer with an unresolved 
complaint will tell 9 to 10 other people. 
 For every complaint received, the average 
company has 26 unhappy customers that 
don’t complain. 
mr. SANCHAWA, DH 7
Sources for customer’s complaints 
 Incomplete information 
 Billing-wrong plan bill, not well explained or 
can not be explained or some times bill not 
delivered 
 Net work coverage issues 
 Call barring due to not payment 
 Long pending request 
 Service EXECUTIVES incapable to 
understand and explain 
mr. SANCHAWA, DH 8
Sources for customer’s complaints 
 No assurance of service 
 Difference in communication 
 No permanent solution only temporally 
solutions are provide 
mr. SANCHAWA, DH 9
8 Steps to Handle a Customer 
Complaint 
1. Provide customers with the opportunity to 
complain. 
2. Give customers your full and undivided attention. 
3. Listen carefully. 
4. Ask key questions to fully understand the complaint 
5. Agree that a problem exists; never argue. 
6. Apologize for the problem. 
7. Resolve the complaint. 
8. Thank the customer for bringing the complaint to 
your attention. 
mr. SANCHAWA, DH 10
Types of Customers with 
complaints 
 The Aggressive Customer 
 Readily complains, often loudly 
and at length. 
 Your response: Listen 
completely. 
 What not to do: Be aggressive 
in return. This customer does 
not respond well to excuses or 
reasons why the product or 
service was unsatisfactory. 
 Always follow company policy. 
mr. SANCHAWA, DH 11
Types of Customers 
 The High-Roller Customer 
 Expects the absolute best 
and is willing to pay for it. 
Likely to complain in a 
reasonable manner. 
 Your Response: Always 
listen respectfully and 
actively question to fully 
determine cause. 
 Always follow company 
policy. 
mr. SANCHAWA, DH 12
Types of Customers 
 The Rip-Off Customer 
 Their goal is not to get the 
complaint satisfied but to win by 
getting something that is not 
entitled to be received. Often 
replies with a repetitive “not good 
enough” response. 
 Your Response: Remain 
objective. Use accurate data to 
back up your response. Be sure 
the adjustment is within the range 
of what the organization would 
normally do. 
 Always follow company policy. 
mr. SANCHAWA, DH 13
Types of Customers 
 The Chronic 
Complainer 
 Never satisfied, feels 
there is always 
something wrong. 
 Your Response: 
Extreme patience is 
required. Listen 
carefully and never get 
angry. It is best to give 
sympathy, a sincere 
apology, and a promise 
to correct the situmar. StAiNoCHnAW.A, DH 14
Types of Customers 
 The Meek Customer 
 Generally, will not 
complain. Most 
dangerous to businesses 
because they will most 
often complain to others. 
 Your Response: Must 
work hard at soliciting 
comments and 
complaints to act 
appropriately to correct 
those problems. 
mr. SANCHAWA, DH 15
Effects of Customer Complaints 
 Improved 
procedures 
 Elimination of 
product defects 
 More skillful 
customer service 
behaviors 
 Higher performance 
standards 
 Customer- focused 
management 
 Higher performance 
standards 
mr. SANCHAWA, DH 16
Summary 
 Good customer service is important 
for ensuring that customers are 
satisfied 
 Customer complaints are important 
for a company because they help 
make the company better 
 It is important to understand the 
different types of customers and 
how to handle each one 
 A customer with a complaint that 
was solved is much more likely to 
return to the business again 
mr. SANCHAWA, DH 17
 Thanks for your 
attention 
 By, 
 SANCHAWA, Denis 
 +255(0)717151218 
TPSC-TANGA 
‘‘Centre of 
Excellence in 
Learning and 
Support in the 
Public Service’’ 
mr. SANCHAWA, DH 18

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Lecture 5 btcpps

  • 1. Customer Complaints For Basic Technician Certificate in Public Procurement and Supplies. By SANCHAWA, Denis H TPSC-TANGA mr. SANCHAWA, DH 1
  • 2. Learning Objectives of the session  By the end of this 2hrs session students (participants) are expected to:-  Define and explain customer service  List examples of great customer service  Identify each type of customer who complains and how to handle them  Identify sources for customer complaints  Analyze each situation and determine an acceptable way to handle it  Identify the effects of customer complaints  To learn each othmer. SrANCHAWA, DH 2
  • 3. What is Customer Service?  Customer Service is a company’s ability to supply wants and the needs to customers  Good customer service is the ability of an organization to constantly and consistently exceed the customer's expectations mr. SANCHAWA, DH 3
  • 4. Why is Customer Service Important?  Gives positive impression to present and future clientele  Keeps customers willing to come back again  Makes customers feel like they are the number one priority mr. SANCHAWA, DH 4
  • 5. Steps to Creating Good Customer Service 1. Make eye contact and greet a customer to show you are available to provide them service as needed. 2. You should have a good understanding of the product or service you provide, so that if a customer needs assistance, you are able to deliver a satisfactory response. 3. Assume attentive posture to convey confidence and a helpful attitude 4. Smile often, if appropriate, or model the emotion that is suitable to the situation. mr. SANCHAWA, DH 5
  • 6. Customer Complaints  A customer complaint is communication that alleges deficiencies during or after purchase.  Appropriate response to customer complaints is essential to a business.  A customer with a complaint that is resolved is more likely to return than a dissatisfied customer who doesn’t voice any complaints. mr. SANCHAWA, DH 6
  • 7. Customer Complaints  The average customer with an unresolved complaint will tell 9 to 10 other people.  For every complaint received, the average company has 26 unhappy customers that don’t complain. mr. SANCHAWA, DH 7
  • 8. Sources for customer’s complaints  Incomplete information  Billing-wrong plan bill, not well explained or can not be explained or some times bill not delivered  Net work coverage issues  Call barring due to not payment  Long pending request  Service EXECUTIVES incapable to understand and explain mr. SANCHAWA, DH 8
  • 9. Sources for customer’s complaints  No assurance of service  Difference in communication  No permanent solution only temporally solutions are provide mr. SANCHAWA, DH 9
  • 10. 8 Steps to Handle a Customer Complaint 1. Provide customers with the opportunity to complain. 2. Give customers your full and undivided attention. 3. Listen carefully. 4. Ask key questions to fully understand the complaint 5. Agree that a problem exists; never argue. 6. Apologize for the problem. 7. Resolve the complaint. 8. Thank the customer for bringing the complaint to your attention. mr. SANCHAWA, DH 10
  • 11. Types of Customers with complaints  The Aggressive Customer  Readily complains, often loudly and at length.  Your response: Listen completely.  What not to do: Be aggressive in return. This customer does not respond well to excuses or reasons why the product or service was unsatisfactory.  Always follow company policy. mr. SANCHAWA, DH 11
  • 12. Types of Customers  The High-Roller Customer  Expects the absolute best and is willing to pay for it. Likely to complain in a reasonable manner.  Your Response: Always listen respectfully and actively question to fully determine cause.  Always follow company policy. mr. SANCHAWA, DH 12
  • 13. Types of Customers  The Rip-Off Customer  Their goal is not to get the complaint satisfied but to win by getting something that is not entitled to be received. Often replies with a repetitive “not good enough” response.  Your Response: Remain objective. Use accurate data to back up your response. Be sure the adjustment is within the range of what the organization would normally do.  Always follow company policy. mr. SANCHAWA, DH 13
  • 14. Types of Customers  The Chronic Complainer  Never satisfied, feels there is always something wrong.  Your Response: Extreme patience is required. Listen carefully and never get angry. It is best to give sympathy, a sincere apology, and a promise to correct the situmar. StAiNoCHnAW.A, DH 14
  • 15. Types of Customers  The Meek Customer  Generally, will not complain. Most dangerous to businesses because they will most often complain to others.  Your Response: Must work hard at soliciting comments and complaints to act appropriately to correct those problems. mr. SANCHAWA, DH 15
  • 16. Effects of Customer Complaints  Improved procedures  Elimination of product defects  More skillful customer service behaviors  Higher performance standards  Customer- focused management  Higher performance standards mr. SANCHAWA, DH 16
  • 17. Summary  Good customer service is important for ensuring that customers are satisfied  Customer complaints are important for a company because they help make the company better  It is important to understand the different types of customers and how to handle each one  A customer with a complaint that was solved is much more likely to return to the business again mr. SANCHAWA, DH 17
  • 18.  Thanks for your attention  By,  SANCHAWA, Denis  +255(0)717151218 TPSC-TANGA ‘‘Centre of Excellence in Learning and Support in the Public Service’’ mr. SANCHAWA, DH 18