Lecture The Search for Innovation

On the search for..

INNOVATION

Lecture Creative Industry
Inholland University
September 2012

Created by MartijnTimmermans.nl

Leonardo da Vinci, 1452 - 1519

Martijn Timmermans.nl
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STAY HUNGRY STAY FOOLISH The Whole Earth Cataloque

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http://www.youtube.com/watch?v=0JUFjTOM32g&list=PL7FC2B5ACFDB9A7FD
&index=12&feature=plpp_video

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I ask myself:

Is there a
universally excepted
Definition of Innovation?

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Activate yourself

‘Empty the glass’
Words Reveal Worlds, its the PJ way

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Grap a pen and paper
Take a minute to digest
the question on the next slide
write and/or draw
your answer
down (2 minutes max)
then continue to
the next slide

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Please write down your answer:

“If I could change one thing to
create a better world what
innovation would that be?”

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Thank you!

other ideas will be shared later

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I ask myself, again:

Is there a
universally excepted
Definition of Innovation?

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I found out:

There are
many definitions
of Innovation
in that case

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Motivate

Find an expert on the subject..

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Benoît Godin
Professeur
INRS (Montreal, Canada)

Ìnnovation the history of a category, 2008
and many more publications on Innovation

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a central idea in the popular imaginary, in
the media, in public policy and is part of
everybody’s vocabulary.

has become the emblem of the modern
society,

a panacea for resolving many problems, a
phenomenon to be studied.

Benoît Godin, Ìnnovation the history of a category, 2008

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23/8/12 -Email
Dear Professor Godin,

“I am contacting you as you seem to be the only person
questioning the term Innovation. that I have found so far really

The reason I contact you is that I have been asked to give a guest lecture to 2nd and 4th grade students of leisure the

managenent study in the Netherlands.

A guest lecture about 'product' Innovation.
I want to be able to bring across what Innovation is , what the conditions needed
are to be able to
innovate and best and worst practices.
I cannot find a short enough universal explanation and understanding on Innovation, as a basis to start from.
Your research and working papers on the Intellectual History of Innovation is the most profound I could find anywhere on the Net/on the subject.

If possible I would like your opinion. And if you have

I made a brief attempt myself based;
your own a definition of Innovation ...if possible at all.

"An Innovation creates a positive change''
It will make someone and or something (product, organisation, idea, service, environment) feel, act, be, do change in a positive way because they feel the need to.

In order for this to happen you would at least require:
1. a need by someone
2. and the people to support this need

I would really appreciate your feedback of course I will share and quote this in my lecture !

Yours sincerely,-
Martijn Timmermans

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Within a couple of hours

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23/8/12 -Email
Martijn,

Thanks for your message.
Definitions of innovations are many and vary according to epochs of history.

I like to sum up the definition before c.1789 as

"introducing change to the established order"
(politics and religion).
Take note of the verb here (not a substantive).
Thereafter, innovation came to mean different things like introducing new measures or novelty in law, technology ... name it.

For the modern period (our's), I like Everett M. Rogers' definition (1962 ):

an idea, practice, or object that is perceived as new
by an individual or other unit of adoption".[5]
Yet, economists and policy makers prefers: commercialization of an invention.

Be careful not to define innovation in positive terms. It was pejorative for centuries and it remains
contested by certain groups today regarding certain innovations (like a new technology in a firm).
Benoît Godin
Professeur

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Lets go back in time…..

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Innovation during

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Knowledge…from Storysharing on Rocks
to locked away by the Established Order

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"introducing change to
the established order“
a definition of Innovation before c.1789 according to Benoît Godin

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Innovators came up with a tool to
share freedom of knowledge

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Printing press machine
one of the most profound innovations in Western history
(The Chinese had one much much earlier)

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INNOVATOR CREATED POWER SHIFT

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Innovator = hero
right?

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NO
Innovator was considered pejorative /
negative by the established political and
religious order for creating the change of
power/knowledge

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INNOVATION TODAY
Innovation is everywhere.
In the world of goods; technology
scientific and technical literature,
social sciences like history, sociology,
management and economics,
the humanities and arts.

Benoît Godin, Ìnnovation the history of a category, 2008

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Modern definition of Innovation
an idea, practice, or object that is
perceived as new by an
individual or other unit of
adoption.[5]

Everett M. Rogers' definition (1962)

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Everett M. Rogers famous for the diffusion

successive groups of
consumers adopting the
new technology (shown
in blue), its market share
(yellow) will eventually
reach the saturation
level.

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some findings on Everett M. Rogers‘ definition of Innovation

a broad definition,
I continued my search asking how
my network of individuals
perceive innovation

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My Network of Individuals

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First a view of networks, from tree to web

Click picture to start the video or the link below
http://www.youtube.com/watch?v=nJmGrNdJ5Gw&feature=plcp
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Back to my network of individuals

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Motivate
Martijn Timmermans.nl Innovate

I asked mine

Brainclub Activate

Ask your Network

1. What is your definition of Innovation?
2. Can you mention an example of failure and why?
3. Can you mention a succesful innovation and why?
4. What is needed for an innovative environment?
5. Who or what inspires you?

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Martijn Timmermans.nl Motivate

Ask your Network

1. What is your definition of Innovation?

• Something new - new ways of working
• Ambition to improve - Iterate - make things better
• New use of something that already existed (sun as energy)
• I don’t know
• Ability to find smart solutions, able to surprise, driven by
passion, telling stories
• Innovation creates a positive change, It will make someone
and or something
(product, organisation, idea, service, environment)
feel, act, be, do change in a positive way because they feel
the need to.
• A natural way to survive, use what is necessary, let go the
things that are not needed
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Ask your Network

2. Can you mention an example of failure and why?

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Ask your Network

3. Can you mention an example of succes and why?

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Motivate

Ask your Network

4. What is needed for an innovative environment?

Support Make it logical
Humor Empty the glass
Wonder Surround yourself with creative
Debat people
Trust Freedom
Openness Interaction
Experiment Passion
Sharing Pressure
Prepare Multiple disciplines
Simplify Introduce people from different
Spirituality industries

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Ask your Network

5. Who or what inspired you?
Anita Roddick – Bodyshop Renzo Piano – Architect
Johan Cruyff – Football Mariano Fortuny - designer/inventor
Richard Branson - Virgin Gijs van Wulfen - Voort Innovatie methode
Steve Jobs – Apple John Cleese - Actor
Barbara Putman Kramer - TedxWageningen Gerard Puccio
Joel Runyon - the impossible blog David Kord Murray
Tina Sue - Thinksimplenow Malcom Gladwell
Lotte Wouters – The food line-up Mrs Prada
Norbert Platt – Richemont Group Nike
Dieter Rams - Braun Coelho
Mr Hayek - Swatch Yves Behar - Fuseproject
Family

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Thank you fine network for sharing
your thoughts and inspiration!

I learned who inspired most of
Apple’s Design

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DIETER RAMS & APPLE

Click picture to start the video or the link below
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http://vimeo.com/7917568

10 PRINCIPLES OF ‘GOOD DESIGN’
1. Is Innovative
2. makes a product useful
3. is aesthetic
4. makes a product understandable
5. is unobtrusive
6. is Honest
7. is Long-lasting
8. is Thorough Down to the Last Detail
9. is Environmentally Friendly
10. is as Little Design as Possible

Dieter Rams Activate
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Conclusion ?

Dieter Rams’ 9 principles are clear to me except that 1st one!
Is Innovative………somehow I wish he said something like….

9 principles of Good Design make Innovation possible
Good Design is about being Innovative and to be innovative I
live by the 9 principles that you can find in the previous slide
(minus the 1st one)

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To be concluded…
I have no final conclusion and like to find out more about the
climate needed in which we can be innovative and if my AMI
(Activate-Motivate-Innovate) approach helps with that.

For now, I feel like I did at the beginning when I quoted Leonardo:
“I have to repeat the same things several times”
I like to share some answers to the question I asked you at the
beginning in a Wrapup Poem I wrote together with fellow Poetry
Jockey Amin as part of the Rode Draad Project.
These are from partakers at a TEDx Binnenhof event dedicted to
Dutch Innovation connecting with over 41 simulcast locations
worldwide.

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“If you could change one thing to create a
better world what innovation would that be?”

Click on my picture below or select the hyperlink Activate
http://www.youtube.com/watch?v=arMFah9t18g&list=PL7FC2B5ACFDB9A7FD&index=5&feature=plpp_video Motivate

THANKS
Thanks for your interest, I hope you enjoyed this presention.
If you are interested in a real life version with all the details,
I would be more than happy to share that with you,
your students, event or organisation.
It will be interactive and unorthodox and maybe causing even
a little bit of change to the established order ;-)

Martijn@martijntimmermans.nl
+31 6 24994481
Twitter@batbayb

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Thanks to your inspiration
People people people, we are all humans so lets
connect
I once created a list of people that inspired me and
wrote next to it what I learned from kindergarten
teachers to family , friends and managers, its them
who are the most valuable to me to get inspiration
from.
There are so many books but only a few that I could
read back to front for a period in my live I collected so
many books with the idea to read them later (when I
would be old )
I gave most books away, therefore I like to thank people
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Credits to people
Impossible to mention everyone, that helped me up to here.
For starters my family that gave me ample time and inspiration.
Professor Benoit Godin - INRS Montreal, Canada, Fritha Knudsen -
Executive Event Producer Virgin Galactic, Carlo Giordanetti - Creative
Director Mont Blanc and co-founder of Swatch Lab, Jan van Tiel -
Founder BeWyse, founder and former CEO of Yacht, Jorn van Dijk -
Product Designer Facebook, Monique Jagroe – Blogger/Senior Digital
Media expert, Gaby Troost - Account Director Foot Locker Reebok
EMEA, Jurgen Morel - Country Marketing Manager at Research In
Motion , Charly Heusschen - founder EGG Helmets , Marcel Ott –
Creative Director Brainclub & founding partner Rode Draad, Lisa
Portengen – founder Smart&Sexy Lifestyle and of course Esther
Bouw - lecturer of Inholland University trusting me with her 2nd and
4th grade students for 1 ½ hours!


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