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Social Needs

      lecture 4
Acquired Needs:
  Quasi-needs
ACQUIRED NEEDS:
  Social Needs
Primary Need-Activating
              Incentive
Table 7.2
Incentive That Activates Each Social Need’s Emotional and Behavior Potential
Achievement
Origins of the Need for Achievement
Atkinson’s Model
        Tendency to Approach             Tendency to Avoid
            Success (Ts)                    Failure (Taf)



Ta = (Ms × Ps × Is) –                   (Maf × Pf × If )

                                     • Maf : Motive to Avoid Failure
      • Ms: Motive to Success
                                     • Pf : Perceived Probability of
      • Ps : Perceived Probability
                                            Failure (1- Ps)
              of Success
                                     • If : Negative Incentive
      • Is : Incentive Value of
                                     value
              Success
                                            for Failure (1- Is)
Dynamics-of-Action Model




Streams of Behavior for People High and Low in Ms and Maf
1. Latency to begin an achievement depends on motive strength. (Ms vs. Maf)
2. Persistence on an achievement task depends on motive strength. (Ms vs. Maf)
3. Switching to a nonachievement task occurs with rising consumption.
Conditions That Involve &
Satisfy the Need for Achievement
Achievement Goals
Benefits of Adopting Mastery Goals




                                        Preference for a
                                        Challenging Task                    Work
                                        One can Learn From                  Harder
                                        Use Conceptually
                                        Based Learning
                                        Strategies
                                                                            Persist
                                                                            Longer

doption of a
                                        Experience Greater

astery Goal
                                        Intrinsic than
                                        Extrinsic Motivation
                                        More Likely to Ask                  Perform
                                        for Information & Help               Better




                                                        Performance Goal)
                                                        (rather than a
Achievement Goals in the Classroom
                     (Ames & Archer, 1988)

 Manifestations of Mastery and Performance Goals in the Classroom Context
Integrating Classical & Contemporary
Approaches to Achievement Motivation
Antecedents & Consequences of the
 Three Achievement Goals (Elliot & Church, 1997)

                         .22
Achievement                                             .31
 motivation                     Mastery goal
                    .26                                              Intrinsic
                                                                    motivation
                  -.34

                         .21    Performance-           .36
Competence
 expectancy                     approach goal
                         -.14

                                                -.26                  Graded
                  .41                                               performance
                         .45     Performance-                -.34
Fear of failure                 avoidance goal
Avoidance Motivation & Well-Being
Implicit Theories
 Implicit
 Theories                            vs.




Adoption of                                 Performance
Achievement    Mastery Goals
                                               Goals
Goals


                Utility of effort:
                                           High effort signals
Meaning of     Challenging tasks
                                             LOW ability.
Effort        require high effort.
AFFILIATION AND INTIMACY
Profile of High Intimacy Motivation
Conditions That Involve & Satisfy
              the Affiliation and Intimacy Needs




Need-Involving
Condition




Need-Satisfying
Condition
POWER
Leadership Motive Pattern
A special variant of the need for power is the leadership motive pattern.
End of Chapter 7

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Lecture4 reeves soc_need

  • 1. Social Needs lecture 4
  • 2. Acquired Needs: Quasi-needs
  • 3. ACQUIRED NEEDS: Social Needs
  • 4. Primary Need-Activating Incentive Table 7.2 Incentive That Activates Each Social Need’s Emotional and Behavior Potential
  • 6. Origins of the Need for Achievement
  • 7. Atkinson’s Model Tendency to Approach Tendency to Avoid Success (Ts) Failure (Taf) Ta = (Ms × Ps × Is) – (Maf × Pf × If ) • Maf : Motive to Avoid Failure • Ms: Motive to Success • Pf : Perceived Probability of • Ps : Perceived Probability Failure (1- Ps) of Success • If : Negative Incentive • Is : Incentive Value of value Success for Failure (1- Is)
  • 8. Dynamics-of-Action Model Streams of Behavior for People High and Low in Ms and Maf 1. Latency to begin an achievement depends on motive strength. (Ms vs. Maf) 2. Persistence on an achievement task depends on motive strength. (Ms vs. Maf) 3. Switching to a nonachievement task occurs with rising consumption.
  • 9. Conditions That Involve & Satisfy the Need for Achievement
  • 11. Benefits of Adopting Mastery Goals Preference for a Challenging Task Work One can Learn From Harder Use Conceptually Based Learning Strategies Persist Longer doption of a Experience Greater astery Goal Intrinsic than Extrinsic Motivation More Likely to Ask Perform for Information & Help Better Performance Goal) (rather than a
  • 12. Achievement Goals in the Classroom (Ames & Archer, 1988) Manifestations of Mastery and Performance Goals in the Classroom Context
  • 13. Integrating Classical & Contemporary Approaches to Achievement Motivation
  • 14. Antecedents & Consequences of the Three Achievement Goals (Elliot & Church, 1997) .22 Achievement .31 motivation Mastery goal .26 Intrinsic motivation -.34 .21 Performance- .36 Competence expectancy approach goal -.14 -.26 Graded .41 performance .45 Performance- -.34 Fear of failure avoidance goal
  • 16. Implicit Theories Implicit Theories vs. Adoption of Performance Achievement Mastery Goals Goals Goals Utility of effort: High effort signals Meaning of Challenging tasks LOW ability. Effort require high effort.
  • 17. AFFILIATION AND INTIMACY Profile of High Intimacy Motivation
  • 18. Conditions That Involve & Satisfy the Affiliation and Intimacy Needs Need-Involving Condition Need-Satisfying Condition
  • 19. POWER
  • 20. Leadership Motive Pattern A special variant of the need for power is the leadership motive pattern.