Lee Carrotte - SecondSync
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This document discusses statistics on social TV and the SecondSync app. It notes that there are 500 channels and 500,000 programs tweeted about daily by 6 million UK Twitter users. The document outlines Twitter statistics in the UK and that social media is regularly used while watching TV. It proposes that Twitter is a good platform for social TV due to public data, real-time conversation, and tweets serving as a currency. Future goals include sentiment analysis, integrating additional data, and profiling users.
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Lee Carrotte - SecondSync
- 3. FROZEN PLANET SECOND-SCREEN APP
- 4. SECONDSYNC STATISTCS 25 Channels 500 Programmes per day 500,000 tweets per day 6 m illion Tw itter users w ho tweet about UK TV
- 6. SOCIAL TV STATISTICS 10 m illion Active Tw itter users in the UK 6 m illion Tw itter users w ho tweet about UK television 60% of UK tw itter users
- 7. SOCIAL TV STATISTICS 62% of consumers regularly use social media w hile watching TV 80% of 16-34 year olds regularly use social media w hile watching TV 40% of all tw itter traffic around primetime is about TV
- 8. WHY TWITTER? Public Data Real Time conversation The Tweet has become the de-facto currency of Social TV
- 10. LEADERBOARD
- 11. INSIGHTS
- 12. INSIGHTS
- 13. ANALYTICS TOOLS
- 14. ANALYTICS TOOLS
- 15. ANALYTICS TOOLS
- 16. INSIGHTS
- 17. THE DATA
- 18. THE DATA
- 19. THE DATA
- 20. ROADMAP Tackling sentiment and engagement Integrating BARB data M apping social conversations to ads and brands Profiling the 6 million users in our database
- 22. SUMMARY 3 levels of engagement w ith Social TV 1 Do Nothing 2 Use the data to target programmes 3 Use the data to drive integrated, responsive campaigns