Left behind evaluation
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- 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? Magazine One of the conventions of film magazines is that they have a masthead across the top I used this convention in my magazine by creating my own unique masthead on Photoshop. I also followed the conventions of how text is placed and presented on Film Magazine front covers. I recognised that variations in the font size is important and made sure my magazine did this. I also reversed out some of the text using a contrasting colour. I came up with an idea for a sales technique, to make 3 covers and advertise it as three covers to collect which theoretically should provoke more sales. This is challenging usual conventional ways to provoke more sales
- 3. Poster I followed the conventions of the order of text and where things are placed, slogan at the top film name at the bottom along with the date of release. I have noticed from studying film posters that the date of release is more vague eg. Summer 2009 or march 2010. I decided to do this also by just stating december 2009. I followed the convention of having a slogan featuring on my poster, ‘don’t get disconnected.’ this slogan is reflective of what the picture is which should make the poster itself more memorable. The majority of posters I have seen and analysed have had people from the film on it however I have challenged this as I had an object, a disconnected phone, this is used as iconography aiming to symbolise the theme Left Behind.
- 4. Teaser Trailer My Teaser Trailer follows the conventional style of editing for an action thriller, fast paced short clips that reflect the timing of the music. My teaser trailer also has an introduction in the form of a radio report, this is done to set the scene and give the audience a hint at the plot. This follows Roland Barthes’ Hermeneutic Code. The Hermeneutic Code refers to any element of the story that is not fully explained and hence becomes a mystery to the reader. The purpose of this code is typically to keep the audience guessing, arresting the enigma, until the final scenes when all is revealed and all loose ends are tied off and closure is achieved however in my case it is not the final scenes that all is revealed but in the final film. This is important in teaser trailers as Conventionally teaser trailers should only hint at the plot to keep the audience wanting more. I also used the The Proairetic Code also builds tension, referring to any other action or event that indicates something else is going to happen, and which hence gets the reader guessing as to what will happen next.The Hermeneutic and Proairetic Codes work as a pair to develop the story's tensions and keep the reader interested. Barthes described them as: "...dependent on ... two sequential codes: the revelation of truth and the coordination of the actionsrepresented: there is the same constraint in the gradual order of melody and in the equally gradual order of the narrative sequence." I used captions in my product to present a slogan ‘This Christmas just got colder’ this also gives a vague date of release.
- 5. How effective is combination of your main product and ancillary texts? I think the combination of main product and my ancillary texts is extremely effective in many ways it brings the products to life and makes it all seem real. I have gained an insight in how to create different media products and also how to advertise on different platforms. http://www.youtube.com/watch?v=QSFOtcKq_bI
- 6. Audience Feedback Rafael Gough – I first saw the poster which captured me and made me intrigued to see the Teaser Trailer. I thought the editing and enhancing of the original image of the phone was outstanding. I also like the fast paced editing in the Teaser Trailer. Leanne Houghton – The Poster and the Magazine front cover looked very realistic and professional. The teaser trailer was also realistic and managed to follow the conventions very well however I did find that the distorting of the clips was a bit overpowering at times. Ellis Williams – I love the way that all products linked I thought that the themes in the teaser trailer where also presented very well in the poster. It also seems as though Owen took great care when creating the magazine as it needed to link to the film but also have its own brand as well, Owen got it spot on.
- 7. What have you learned from your audience feedback? My questionnaire for my teaser trailer helped hugely during the production process. I learnt what my target audience wanted to see in a teaser trailer I also learnt what sort of length my target audience expected it to be. I learnt that it is mostly a teaser tailer that influences people to see the film which meant that out of all my products the teaser trailer was most important. Looking at the audience feedback after my products were made I have learnt the importance of how the products are linked together. I also apprieciate that the distorting of some of the clips may be too much and this maybe something I would change.
- 8. How did you use new media technologies in the constructions and research, planning and evaluation stages? During the construction of my poster I used a HD camera to take pictures in a fully equipped photography studio I learnt how the lights worked and how to get the lighting on the picture just right. To edit the picture for my poster I used Adobe Photoshop I learnt what all the tools did and how to use them appropriately. To create my Film Magazine front cover I again used Adobe Photoshop I learnt how to layer each image properly to get the right effect. For the creation of my teaser trailer I used Adobe Premier for the first time and at first found it complicated but I am now able to say that I could confidently create a short movie on that programme. I learnt what all the special effects and transitions were and how to use them.