Legacy Session260309

Legacy Promotion Ireland aims to promote legacy giving in Ireland through awareness campaigns. They have 50 nonprofit members and conduct research to inform their strategy. In 2008, they officially launched with a TV ad campaign. In 2009, their media strategy includes running the ad on TV and radio, as well as PR placements. They encourage charities to join and promote legacy giving through various channels like direct mail, websites, and newsletters. When asking supporters for legacies, it is important to build relationships over time and use respectful language. Targeting older audiences and sharing success stories can help make legacy giving accessible to all.