![WORKS CITED
Demographic Data - www.Census.gov
Pictures – Pixabay.com
Narang, P. (n.d.). The 10 Best Twitter Hashtag Campaigns. Retrieved from Walls.10:
https://blog.walls.io/socialmedia/10-best-twitter-campaigns/
Sukhraj, R. (2017, Febrary 23). 20 Clever Facebook Marketing Campaign Ideas for 2019 from Top
Brands. Retrieved from Impact.
Thomas, G. (2018 , August 20). [23] Best Instagram marketing campaigns for growth in 2019.
Retrieved from Rise Pro: https://risepro.co/instagram-marketing-campaign/](https://image.slidesharecdn.com/lemingheatherassignment3-content-191121025252/85/Leming-heather-assignment-3-content-31-320.jpg)
Leming heather assignment 3 content
- 1. Heather Leming hmleming@student.fullsail.edu Kountry Boy Wood Kountryboywoodtx.com
- 2. Kountry Boy Wood Kountry Boy Wood is a local firewood distributions company. Camping located outside Houston, TX in New Caney. Firewood can be used for camping, cooking, heating and entertainment.
- 3. Camping Customer Profile Chance Wood • Demographics (census.gov) • 20-39 • Male • High School Graduate, Some College • $35,000-75,000 • Head of Household • Montgomery County, TX • Buying Habits •Stacks of 20 •2-3 Stacks • Fall and Springtime • On Site • Psychographics • Energetic • Fun & Peacefulness • Hiking & Fishing • Adventurous • Camping & RV industry • Content & Messaging • Content created toward camping and outdoors. Content should be exciting and adventurous.
- 4. BBQ Cooking Customer Profile Gary Pits • Demographics (census.gov) •30-45 •Male •High School and Some College •$20,000-$80,000 •Married Head of Household • Montgomery County, TX • Buying Habits • Stacks of 20 •1-2 Stacks •Weekends and Holidays: Fourth of July, Memorial Day, Father’s and Mother’s Day • On Site • Psychographics • Competitive, Compassionate •Family •Cooking/BBQ Enthusiast •Cook off Competitors • Content & Messaging • Content created toward cooking such as tips, recipes and new technology.
- 5. Home Heating Customer Profile Paul Cord • Demographics (census.gov) •30-45 •Male •Some College, Bachelors, Graduate •$20,000-$80,000 •Married Head of Household • Montgomery County, TX • Buying Habits • Cords •½ cords and whole •Late Fall and Winter • On Site • Psychographics • Relaxed •Family •Heat Home or Entertain Friends • Content & Messaging • Content created toward upcoming weather forecasts, fireplace safety and tips.
- 6. Primary Secondary GOALS Kountry Boy Wood will increase their Brand Awareness. Kountry Boy Wood will increase sales. CALL TO ACTION Kountry Boy Wood will increase their followers. Kountry Boy Wood will increase their conversion rate by increasing amount of sales from Social Media.
- 7. SOCIAL MEDIA Social Media Outlets • Facebook – Engage with established customers and promote brand awareness. • Instagram - To create brand awareness outside of Facebook and engage with some of our already established customers. • Twitter- To reach a brand-new audience and establish new network connections through Twitter Chat. Metrics • Facebook - Likes, comments and shares • Instagram - Followers, hashtag, favorites • Twitter - Followers, re-tweets, hashtags
- 8. Double D Tree Services Double D Tree Services is a local company that removes trees and provides firewood. They have a Facebook page; but no other Social Media. Their page has 85 likes and 84 followers. They have not posted anything in a year. The content they did create were videos about tree removals and family-oriented pictures. Competitors
- 9. Firewood4U2 This is also a local competitor that serves the Houston area. They have not posted in two years. Their page has 64 likes and 65 followers. Competitors
- 10. Williams Firewood There are not very many firewood distributors in my area, and some have webpages but no social media. This gives us an advantage to finding a larger audience. Williams firewood has a website but no linked Social Media. It has their location on the homepage along with what flavor certain wood gives you meats. Competitors
- 11. Facebook- ALS Ice Bucket One of the most popular Facebook campaigns was the ALS Ice Bucket Challenge. To engage the audience they asked them to video themselves getting a bucket of ice-cold water over their head. There were 17 million videos from 159 countries. The campaign reached 440 million and raised $220 million. (Sukhraj, 2017) Successful Social Media Campaigns
- 12. Facebook #KISSaLot Polish airline LOT produced an idea to hang mistletoe to their airplanes to encourage a sky-high kiss. They targeted people in destination cities and let them track their flight. This campaign gave LOT Polish Airlines $300,000 in free adverting. (Sukhraj, 2017) Successful Social Media Campaigns
- 13. Instagram - Go Pro Co-Branding with the right partner can really pay off. Go Pro teamed up with The Secret Life of Pets to have their character use a GoPro while performing stunts. They posted the clips on Instagram to show a preview of the movie. This gave GoPro a younger audience and let The Secret Life of Pets reach a new audience to promote their movie. (Thomas, 2018 ) Successful Social Media Campaigns
- 14. Instagram - Poshmark Poshmark is a mobile app where ladies can sell luxury brands such as Louis Vuitton, Victoria’s Secret and Gucci for fraction of the price. They has a campaign where they showcased the discounted items with a call to action to install their app in order to get the discount on both Android and Apple. They increased their app download by 37% and decreased their marketing by 27%. This was cross promoted on Facebook. (Thomas, 2018 ) Successful Social Media Campaigns
- 15. Twitter – L'Oréal In 2016 L'Oréal launch #WorthSaying an campaign to empower women to speak their voice. They enlisted A-List celebrities like Jennifer Lopez to post a picture of her lips with what was most impotent to her. They invited all women to join their campaign. This campaign brought brand recognition and ended up becoming part of their new brand logo “Because your worth it”. (Narang, n.d.) Successful Social Media Campaigns
- 16. Twitter - Disney Disney used #ShareYourEars to invite people to post picture of them wearing their Mickey Mouse Ears. For every picture uploaded Disney would donate $5 to the Make A Wish Foundation. This sent the #ShareYourEars soaring though social media earning over $1 million. This is an open contest and the last total was over $2 million raised for charity and will continue to grow. (Narang, n.d.) Successful Social Media Campaigns
- 17. Facebook • Content will consist of blog posts, outdoor grilling recipes and tips. As well as, camping during Spring and Fall. Content in the Winter will include fireplace information. • Content will be informative and fun. • They will post twice a day to maintain a steady algorithm. • My call to action will be to place an order through messenger. • #KountryBoyWood #Firewood #Grilling #BBQ #Camping #Campfires #SmokedMeat #Fireplace #WoodBurningStove #NaturalHomeHeating • I can measure how many new orders are placed on Facebook through messenger after establishing a steady flow of content.
- 18. Instagram • Content will be mainly pictures and short videos • Content will include pictures and short videos of grilling, campfires and fireplaces. • I will post three times a day to best utilize Instagram’s algorithm and reach our audience. • I want the audience to favorite our post They want the audience to go to their Facebook page to place an order. • #KountryBoyWood #Firewood #Grilling #BBQ #Camping #Campfires #SmokedMeat #Fireplace #WoodBurningStove #NaturalHomeHeating • I will count the number of favorites to see if the audience is engaging.
- 19. Twitter • Content will be links to recipes and a live chat. • Content will consist of a steady stream of recipes and tips once a week host a Twitter Live Chat to talk about grilling and smoked meat. • I will post ten to fourteen times a day because Twitter is faster paced; therefore, more interaction is required. • I want the audience to retweet and join in live chats. • #KountryBoyWood #Firewood #Grilling #BBQ #Camping #Campfires #SmokedMeat • I can measure amounts of retweets and count number of the keyword #KountryBoyWood
- 20. Cross Promotion • Use #KountryBoyWood on all posts across Social Media • Live chat on Twitter will be advertised in Facebook Group and Instagram. • Instagram encourages you to visit them on Facebook.
- 21. Influencer – Barbecue Bible • Barbecue Bible is the top barbecue blog site that caters to all aspects of cooking outdoors. • I would as Steven Raichlen to appear on a Twitter Live Chat as a guest speaker. • I would include a link to their website from my social media pages and during the chat.
- 22. Influencer – AmazingRibs.com • AmazingRibs.com teaches the science of outdoor cooking. • I would ask them to follow me on Social Media. • I would mention their blog on my posts.
- 23. Content Calendar – Week 1
- 24. Content Calendar – Week 1
- 25. Content Calendar – Week 1
- 27. Twitter Content
- 29. Amplification • Content • Pay to Boost posts • Use influencers to participate in Live Chats • Create original content
- 30. Budget
- 31. WORKS CITED Demographic Data - www.Census.gov Pictures – Pixabay.com Narang, P. (n.d.). The 10 Best Twitter Hashtag Campaigns. Retrieved from Walls.10: https://blog.walls.io/socialmedia/10-best-twitter-campaigns/ Sukhraj, R. (2017, Febrary 23). 20 Clever Facebook Marketing Campaign Ideas for 2019 from Top Brands. Retrieved from Impact. Thomas, G. (2018 , August 20). [23] Best Instagram marketing campaigns for growth in 2019. Retrieved from Rise Pro: https://risepro.co/instagram-marketing-campaign/