LES Presentation
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Local Eye Site is an online community and recruiting platform for eye care professionals. It aims to foster professional development, education, and communication within the eye care field. Local Eye Site uses strategies like search engine optimization, advertising, business development partnerships to build an online following in eye care. It offers annual memberships to eye care practices and organizations to access recruiting tools and post unlimited job listings throughout the year at a lower cost than other options.
LES Presentation
- 1. Local Eye Site, LLC
- 2. Who is LOCAL EYE SITE? Local Eye Site is an online community of eye care professionals with a strong recruiting component. We advance the quality of patient care by providing opportunities to: • foster professional development • further education • enhance communication Local Eye Site’s fresh and creative approach to the eye care community distinguishes us from eye care associations and industry competitors. Connect. Build. Share.
- 3. LOCAL EYE SITE The Local Eye Site (LES) Model LES is an online community of eye care professionals that has a strong recruiting component. LES is not a job board, and we are not recruiters. We offer annual memberships that allow eye care practices and organizations to access the LES community for recruiting purposes. The LES membership model encourages pro-active, year- round recruiting. As part of the community, you will compete for the limited resource of experienced, eye care professionals. Connect. Build. Share.
- 4. LOCAL EYE SITE Local Eye Site (LES) is more than an eye care job board. We primarily use four strategies to create our powerful online following in eye care: 1. Search Engine Optimization (SEO) 2. Traditional & Editorial Advertising 3. Business Development Team 4. Partnerships Connect. Build. Share.
- 5. LOCAL EYE SITE Search Engine Optimization (SEO) We invest significant resources into online job aggregators such as Indeed.com. This ensures our customers’ postings are found by professionals looking for careers in eye care. Connect. Build. Share.
- 6. LOCAL EYE SITE Traditional & Editorial Advertising • Ophthalmology Times • JCAHPO • Eye World • Ocular Surgery News • Vision Care Ventures Connect. Build. Share.
- 7. LOCAL EYE SITE Business Development LES has a business development team, who spends their entire day entrenched in the industry. All of their efforts are eye care targeted! Connect. Build. Share.
- 8. LOCAL EYE SITE Partnerships Local Eye Site forms partnerships with trade organizations and industry giants. Our partnerships differentiate us. • American Society of Ophthalmic Registered Nurses • Duke University, COT Training Program • Southern California School of Optometry Connect. Build. Share.
- 9. LOCAL EYE SITE What are your benefits? • Niche audience returns higher quality resumes • Unlimited membership model encourages year-round, pro-active recruiting enabling customers to build a pipeline of candidates • Cost-effective membership model saves money • Time savings associated with fewer unqualified applicants Connect. Build. Share.
- 10. LOCAL EYE SITE What types of positions can be posted on LES? • Ophthalmic Technicians • Sales Positions • Optical Staff • Administrative (Secretary Assistant, Billing Manager, Director) • Registered Nurses (RN’s) • Optometrists (OD’s) • Ophthalmologists (MD’s) Connect. Build. Share.
- 11. LOCAL EYE SITE Case Study Connect. Build. Share.
- 12. LOCAL EYE SITE Press Releases June 9, 2009 Local Eye Site (LES) Announces Partnership with American Society of Ophthalmic Registered Nurses (ASORN) Eye care organizations will work together to raise awareness, benefit their membership base and foster excellence in patient eye care http://webeye.ophth.uiowa.edu/ASORN/2009-06-09PressRelease.htm May 14, 2009 TLC Vision Chooses Local Eye Site to Streamline Recruiting Process North America’s premier eye care services company will have ability to efficiently and effectively attract top industry talent http://www.businessleader.com/raleighdurham/index.aspx?page=readstories&id=35917 March, 2009 Wake Forest University Eye Center Leverages Local Eye Site to Streamline Staffing Process Online community proves to be cost-efficient, time-effective model for recruiting qualified professionals in the eye care industry http://www.osnsupersite.com/view.aspx?rid=38205 Connect. Build. Share.
- 13. LOCAL EYE SITE Testimonials “For a minimal annual fee, I have access to the people and issues that matter most to our facility. It has been a valuable investment for everyone involved. We have already filled six positions in less than eight months using Local Eye Site.” Genie A. (LaFranchise) Greene, Financial Analyst/Certified Ophthalmic Technician Wake Forest University Ophthalmology Department “TLC Vision is focused more on building lasting awareness and long-term relationships with top-talent prospects in the vision industry than we are on “quick-hit-hiring.” We believe one of the best ways for us to do that is through strategic partnerships with organizations that have proven their dedication to the advancement of our industry…Local Eye Site is clearly one of those organizations.” Charles Judy, Vice President of Human Resources TLC Vision, Chesterfield, MO “Our collaboration with Local Eye Site is an exciting opportunity to share ASORN’s mission of advancing education for the ophthalmic team. By partnering with Local Eye Site, we can share educational resources and provide our members with additional tools to help in their workplace.” Eileen Beltramba, President of American Society of Ophthalmic Registered Nurses (ASORN) Connect. Build. Share.
- 14. LOCAL EYE SITE Partial Client List Massachusetts Eye & Ear Infirmary Bascom Palmer Eye Institute, University of Miami Duke University Eye Center Georgetown University Wolfe Eye Clinic Eye Care Centers of America TLC Vision Connect. Build. Share.
- 15. LOCAL EYE SITE Local Eye Site is a fraction of the cost Career Builder: $419: One 30-day posting Monster: $375: One 30-day posting American Academy of Ophthalmology: Member: $345 for one 90-day posting Non-Member: $545 for one 90-day posting Connect. Build. Share.
- 16. LOCAL EYE SITE Term: Annual Membership Model • Post an unlimited number of positions, with no term limits, throughout the year • Locate your ideal candidate using our “Search for Candidates” tool • Promote your organization to a powerful online community of followers in the eye care industry Fees: • To Be Determined Connect. Build. Share.