Learning Objectives
1. Understand the opportunities and challenges in media
and information
2. Examine the possible threats of the Internet to banking
through phishing and human trafficking.
3. Identify the power of media and information to affect
change, as well as responsibilities of the users.
Opportunities,
Challenges and
Threats in Media
and
Information
How well do you know?
Write Y if the statement conveys a positive attitude and X if otherwise.
1. Maria uses the Internet as the major source of his school research and other
academic activities.
2. Mrs. Diaz, an English teacher does not allow her students to go to the library to
gather data and information needed for the presentation.
3. Cora believes that development is always accompanied by some risks and threats.
4. The school principal encourages the teachers to use technology in the daily
presentation of lessons.
5. Zenaida bought some pirated CDs and DVDs as her gift to her father this
Christmas.
6. Carlo shops online without double checking the credibility of the
store website.
7. Parents of some students refuse to accept media innovation due to
lack of technology skills training and awareness.
8. Mrs. Santos uses the traditional methods of teaching despite
advancements in technology.
9. Dado shares his FB account passwords to his friends.
10. Some people use the internet to recruit workers for non-existent
jobs.
11. Mr. Cruz welcomes the opinions and personal judgements of his
students during class discussions.
12. A group of campus journalists published a false article in the
school paper.
13. Millennials believe in the power of media and technology.
14. The School Management always respects the feelings and
sentiments of the workers.
15.The boss sends the memo online despite the limited online access
by the workers.
1. Why are media studies important?
2. What type of media content should you share?
3. How often should you post media content?
A POWERFUL TOOL
Media and information literacy, an essential
component of the Senior High School Curriculum,
fosters equitable access to information and knowledge,
which, in turn, open up opportunities. It is a field that
deals with the effects of various mass media.
Media and information are a powerful voice of
the people to express feelings and thoughts.
People nowadays are already media and
information literate, but to engage in a digital
society, one needs to be able to use these tools,
and inquire, understand, communicate, and
think critically.
A. OPPORTUNITIES, CHALLENGES, THREATS AND RISKS IN MEDIA AND
INFORMATION
Modern professionals, students and adults use online materials to gather the
needed information for any research work.
UNESCO recognizes that the internet holds enormous potential for development. It
provides an unprecedented volume of resources for information and knowledge
that opens up new opportunities and challenges for expression and participation
Digitalization and the accessibility of information through a wide range of devices
have enormously increased the information resources available to people. The
internet provides numerous and diverse opportunities towards attaining our goals
and objectives in life. It has positive effects in education and in economic growth.
OPPORTUNITIES
Online Shopping. Through online shopping and
by using a web browser, consumers can directly
buy goods over the internet. Consumers may visit
the website of the retailer directly or search
alternative vendors’ websites using a shopping
search engine.
Citizen Journalism. It is the collection, dissemination and
analysis of news and information by the general public, especially by
means of internet. Suggested definition of Citizen Journalism from
International Media Support, which references to “untrained”
citizens, on page 4 of the document on this link:
https://www.mediasupport.org/wpcontent/uploads/2018/03/Zim_
IMS-Citizen-Journalism-1-1.pdf)
Online Education. With internet
connection, anyone can earn a degree
without having to attend face-to-face class
sessions.
CHALLENGES
Age-inappropriate content. With the unabated spread
of media, one has to be very careful about access.
There is a wealth of information one can gain from the
Internet, but there is also content that is unfit for
children and young people like pornography and
violence.
Illegal content. The Internet has also been, and
continues to be, used by unscrupulous people to
further their illegal activities, like human trafficking,
the use of force, force, fraud, or coercion to obtain a
commercial sex act or labor, and child pornography.
Some groups also use the internet to further the ideas
of racism and discrimination.
Privacy invasion and identity theft. Data posted on the Internet may
be accessed and used for illegal activities. Personal information may be
willing shared as pictures or text on social media or inadvertently given
by users as part of such offerings as games or surveys. It is important
for users to be aware of the risks before they decide to share their
personal data. A way to get sensitive personal information is phishing.
It is the fraudulent attempt to obtain sensitive information such as
username, passwords and credit card details by disguising oneself as a
trustworthy entity in an electronic communication.
THREATS AND RISKS OF MEDIA AND INFORMATION
It is stated in the Philippine Constitution that each
person has the right to freedom of opinion and
expression. This right includes freedom to hold and
express opinions without interference and to seek,
receive and impart information and ideas through any
media and regardless of frontiers.
With this right, we can negotiate, chat, and express our
opinions and ideas, provided that we show respect to persons
whose opinions differ from ours. Showing respect means
listening to others as they explain their respective sides and
trying to understand their perspective and why. We do not
have to agree with them. Instead of dismissing them, we can
engage them in a discussion and avoid being aggressive. We
can disagree peacefully.
Furthermore, this simply tells us that we should never
abuse and misuse our freedom of speech. Always
remember that an opinion is a self-report of feelings or
personal judgement accompanied by responsibility of
thought. These are some laws against the abuse and
misuse of media and information, which violate the
rights of others and threaten them in some ways.
LIBEL / SLANDER
A person commits libel if he/she, with malice, publishes a false statement
that is damaging to another person’s reputation, office, trade, business or
means of livelihood. n the Philippine constitution, libel is a violation of
Article 355 of the Revised Penal Code. As stated in this article, libel can
be committed in the form of writing, printing, and other similar means. If
the hurtful statement is spoken, the statement is slander.
General example of libel/slander: Spreading false rumors about
someone having an extra-marital affair, damaging the person’s
reputation.
PIRACY
Piracy refers to the unauthorized duplication of copyrighted
content that is then sold at substantially lower prices in the
black market. It is illegal under the Cybercrime Law, which
states that acquiring any digital copy of any copyrighted
material is punishable by fine from Php 200,000 to Php
500,000 and six to twenty years in prison. The Intellectual
Property Code and the Anti–Camcording Law were previously
in place to combat piracy in the country.
Piracy is a form of theft as it takes away from the producers and
artists the rightful compensation due them such as
patent/royalty fees, product sales revenues, etc . In 2011, the
Washington-based office of the US Trade Representative (USTR)
as one of the world’s listed Quiapo in Manila among the 21 most
“notorious markets” for pirated and counterfeit goods. It was
removed from the list in 2012, but over the years, piracy has
proliferated via the Internet, aided mainly by the ease of access
to technology.
CYBERCRIME LAW
The Cybercrime Prevention Act of 2012 (Republic Act No.
10175) covers all other online anomalies such as identity
theft, child pornography, data misuse, cybersquatting and
other computer-related and internet facilitated practices.
This law became controversial in 2012-2013 since it also
criminalizes libel in the online world, limiting certain
exercises of freedom of expression.
B. EDUCATION, ECONOMIC, SOCIAL AND POLITICAL ASPECTS AND
INFLUENCES OF MEDIA AND INFORMATION LITERACY
MEDIA INNOVATION
What is innovation? It is the process of developing a new method or
process or product that better serves existing uses or start to serve a
previously unidentified need. When we talk about media innovation, it
includes the change in several aspects of the media landscape – from
the development of new media platforms to new business models, to
new ways of producing media texts changes in other areas such as
education, society, economy and politics.
Over time, there are always areas for improvement and
advancement in media. Innovation in media would mean
new media associated with telephones and
communications, computers and internet, virtual worlds,
website games, human computer interface, computer
animation and other related media improvements and
advancements.
INFLUENCE OF MEDIA ON EDUCATION
Nowadays, media plays a crucial role in strengthening society
as it helps us to know the current societal issues not only
locally but also globally. It also enhances the teaching and
learning processes inside the four walls of the classrooms.
Media comes in different forms and each form affects the way
people learn and interpret information.
Some platforms can be employed to reinforce concepts and
spark discussions, such as short films, written articles, blog
postings, and other digital media. Teachers can use modern
technology, such as an interactive Smart Board, to deliver the
lessons and activities. However, a piece of chalk, blackboard,
Manila paper and other non-digital or non-interactive
interactive instruments like CDs and DVDs can still be used to
aid teachers in conducting lessons if the resources are limited.
Various media can be used in the classrooms to hone critical
thinking and problem-solving skills. For instance, a teacher
can start and facilitate a discussion on an opinion article in a
blog, asking students whether they agree on the position
taken by the author and why / why not. Indeed, media’s
power should be harnessed to educate people – enlightening
people’s minds and training people to form opinions and
find solutions to societal problems.
INFLUENCE ON SOCIETY
Media’s power appears unstoppable. Almost everyone is exposed
to countless media images, advertisements, magazines, etc. With
the advent of social media like Facebook, Instagram, Messenger,
Twitter, email and the like, we are connected in ways that were not
possible before. The communication line is always open. Because
of these, necessary societal interactions, camaraderie, and
development of friendships are facilitated.
The way we now deal with people with different personalities,
opinions, and ideas, the way we access information about
human life, relationships, education, careers, entertainment,
and others, and the way we do business to promote products
and services online are all conducted with modern media.
These interactions are very different from before, when the
most prominent forms of media were magazines, newspapers
and books.
ECONOMIC INFLUENCE
The new media has made it possible for any individual to offer
products and services online. The various media platforms are
a means to augment people’s income. It is indeed true that the
new media affect the economic progress and stability of the
country. Innovation in media has likewise created new online
jobs opportunities such as tutorials in various subjects, airline
booking, art selling, product reviews on YouTube, blogging,
photography and other IT related jobs.
Social media was once an expensive platform for
businesses to advertise their products/services.
But nowadays, any media-literate person and
business entity can set up his / her/ its own
brand to reach people and sell products and
services easily.
POLITICAL INFLUENCE
With the wider internet reach in the Philippines and
the corresponding increase in Filipino social media
users, political individuals and parties and government
agencies have realized the effectiveness and power of
social media platforms in terms of public
communication.
Digital Diplomacy, also called E-diplomacy or Digi diplomacy is a
government’s use of social media and information technology to
communicate to the public, especially foreign public. Foreign
ministries, embassies and other government agencies have social media
accounts especially on Twitter and Facebook. Spreading information
through social media enables to directly send messages quickly and
cost-effectively to the target audiences, without convening a press
conference or sending a press release to news agencies. Because of this,
people now have greater participation on issues facing the country and
the world.
People have become informed about the subjects they need or want.
Through media reports focusing on the government programs,
activities, and issues, the public is informed about the political affairs
and functions of the country. Not all media effects are positive. One of
the current issues about social media on political affairs is the spread of
fake news, both locally and abroad. The difficulty of confirming whether
social media news reports are true has led to the abuse of the medium
by interest groups who share half-truths or outright lies, which has led
Facebook and Twitter to remove fake accounts and purveyors of
untruths.
A. Using a separate sheet of paper, write an essay
focusing on one of the following topics: Choose one
topic only. Be guided by the essay rubrics below where
3 gets the highest point and 1 is the lowest.
A. The Influence of Media on Violence
B. Effects of Media on Socio-Economic Dimensions
C. Role of Media in Crime Prevention
Lesson1.pptx
B. Determine in which sector the following situations can be categorized.
Write the letter of your answer in a separate sheet of paper.
A. EDUCATION B. ECONOMIC C. POLITICAL D. SOCIAL
1. Media enhances the learning and teaching processes inside the classroom.
2. Teacher makes use of the technology in lesson execution.
3. Teacher makes use of the Manila paper, chalk and board as aids for
teaching.
4. School head encourages the teachers to consider films and documentaries
and other interactive lessons in the teaching activity.
5. Michael opens a “lechon-manok” store and promotes his products in the
city FB group account.
6. Company employers create various IT-related jobs.
7. Government figures carry out the web for some diplomatic objectives.
8. The mayor addresses issues in his social media account instead of
holding a press conference.
9. Residents of the community question the legality of a city councilor’s
funding of the construction of flower boxes in the center of the barangay
sidewalks.
10. The Philippines is a republic with a presidential form of government
wherein power is equally divided among its three branches.
11. Teacher considers the use of written articles and blog postings as
some teaching methodologies.
12. The company manager accepts the idea that technology is
unavoidable.
13. Nelly always opens her communication line with relatives abroad
using Facebook messenger.
14. The Santos Family tries to develop connection and interaction
among family members using the higher version of technology.
15. Sally makes a lot of money from her online business, where she
promotes services and products on her Facebook account.
Complete the sentences below by choosing the right word/s
inside the box. Use separate sheets.
Lesson1.pptx
Lesson1.pptx
Lesson1.pptx

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Lesson1.pptx

  • 1. Learning Objectives 1. Understand the opportunities and challenges in media and information 2. Examine the possible threats of the Internet to banking through phishing and human trafficking. 3. Identify the power of media and information to affect change, as well as responsibilities of the users.
  • 3. How well do you know? Write Y if the statement conveys a positive attitude and X if otherwise. 1. Maria uses the Internet as the major source of his school research and other academic activities. 2. Mrs. Diaz, an English teacher does not allow her students to go to the library to gather data and information needed for the presentation. 3. Cora believes that development is always accompanied by some risks and threats. 4. The school principal encourages the teachers to use technology in the daily presentation of lessons. 5. Zenaida bought some pirated CDs and DVDs as her gift to her father this Christmas.
  • 4. 6. Carlo shops online without double checking the credibility of the store website. 7. Parents of some students refuse to accept media innovation due to lack of technology skills training and awareness. 8. Mrs. Santos uses the traditional methods of teaching despite advancements in technology. 9. Dado shares his FB account passwords to his friends. 10. Some people use the internet to recruit workers for non-existent jobs.
  • 5. 11. Mr. Cruz welcomes the opinions and personal judgements of his students during class discussions. 12. A group of campus journalists published a false article in the school paper. 13. Millennials believe in the power of media and technology. 14. The School Management always respects the feelings and sentiments of the workers. 15.The boss sends the memo online despite the limited online access by the workers.
  • 6. 1. Why are media studies important? 2. What type of media content should you share? 3. How often should you post media content?
  • 7. A POWERFUL TOOL Media and information literacy, an essential component of the Senior High School Curriculum, fosters equitable access to information and knowledge, which, in turn, open up opportunities. It is a field that deals with the effects of various mass media.
  • 8. Media and information are a powerful voice of the people to express feelings and thoughts. People nowadays are already media and information literate, but to engage in a digital society, one needs to be able to use these tools, and inquire, understand, communicate, and think critically.
  • 9. A. OPPORTUNITIES, CHALLENGES, THREATS AND RISKS IN MEDIA AND INFORMATION Modern professionals, students and adults use online materials to gather the needed information for any research work. UNESCO recognizes that the internet holds enormous potential for development. It provides an unprecedented volume of resources for information and knowledge that opens up new opportunities and challenges for expression and participation Digitalization and the accessibility of information through a wide range of devices have enormously increased the information resources available to people. The internet provides numerous and diverse opportunities towards attaining our goals and objectives in life. It has positive effects in education and in economic growth.
  • 10. OPPORTUNITIES Online Shopping. Through online shopping and by using a web browser, consumers can directly buy goods over the internet. Consumers may visit the website of the retailer directly or search alternative vendors’ websites using a shopping search engine.
  • 11. Citizen Journalism. It is the collection, dissemination and analysis of news and information by the general public, especially by means of internet. Suggested definition of Citizen Journalism from International Media Support, which references to “untrained” citizens, on page 4 of the document on this link: https://www.mediasupport.org/wpcontent/uploads/2018/03/Zim_ IMS-Citizen-Journalism-1-1.pdf)
  • 12. Online Education. With internet connection, anyone can earn a degree without having to attend face-to-face class sessions.
  • 13. CHALLENGES Age-inappropriate content. With the unabated spread of media, one has to be very careful about access. There is a wealth of information one can gain from the Internet, but there is also content that is unfit for children and young people like pornography and violence.
  • 14. Illegal content. The Internet has also been, and continues to be, used by unscrupulous people to further their illegal activities, like human trafficking, the use of force, force, fraud, or coercion to obtain a commercial sex act or labor, and child pornography. Some groups also use the internet to further the ideas of racism and discrimination.
  • 15. Privacy invasion and identity theft. Data posted on the Internet may be accessed and used for illegal activities. Personal information may be willing shared as pictures or text on social media or inadvertently given by users as part of such offerings as games or surveys. It is important for users to be aware of the risks before they decide to share their personal data. A way to get sensitive personal information is phishing. It is the fraudulent attempt to obtain sensitive information such as username, passwords and credit card details by disguising oneself as a trustworthy entity in an electronic communication.
  • 16. THREATS AND RISKS OF MEDIA AND INFORMATION It is stated in the Philippine Constitution that each person has the right to freedom of opinion and expression. This right includes freedom to hold and express opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.
  • 17. With this right, we can negotiate, chat, and express our opinions and ideas, provided that we show respect to persons whose opinions differ from ours. Showing respect means listening to others as they explain their respective sides and trying to understand their perspective and why. We do not have to agree with them. Instead of dismissing them, we can engage them in a discussion and avoid being aggressive. We can disagree peacefully.
  • 18. Furthermore, this simply tells us that we should never abuse and misuse our freedom of speech. Always remember that an opinion is a self-report of feelings or personal judgement accompanied by responsibility of thought. These are some laws against the abuse and misuse of media and information, which violate the rights of others and threaten them in some ways.
  • 19. LIBEL / SLANDER A person commits libel if he/she, with malice, publishes a false statement that is damaging to another person’s reputation, office, trade, business or means of livelihood. n the Philippine constitution, libel is a violation of Article 355 of the Revised Penal Code. As stated in this article, libel can be committed in the form of writing, printing, and other similar means. If the hurtful statement is spoken, the statement is slander. General example of libel/slander: Spreading false rumors about someone having an extra-marital affair, damaging the person’s reputation.
  • 20. PIRACY Piracy refers to the unauthorized duplication of copyrighted content that is then sold at substantially lower prices in the black market. It is illegal under the Cybercrime Law, which states that acquiring any digital copy of any copyrighted material is punishable by fine from Php 200,000 to Php 500,000 and six to twenty years in prison. The Intellectual Property Code and the Anti–Camcording Law were previously in place to combat piracy in the country.
  • 21. Piracy is a form of theft as it takes away from the producers and artists the rightful compensation due them such as patent/royalty fees, product sales revenues, etc . In 2011, the Washington-based office of the US Trade Representative (USTR) as one of the world’s listed Quiapo in Manila among the 21 most “notorious markets” for pirated and counterfeit goods. It was removed from the list in 2012, but over the years, piracy has proliferated via the Internet, aided mainly by the ease of access to technology.
  • 22. CYBERCRIME LAW The Cybercrime Prevention Act of 2012 (Republic Act No. 10175) covers all other online anomalies such as identity theft, child pornography, data misuse, cybersquatting and other computer-related and internet facilitated practices. This law became controversial in 2012-2013 since it also criminalizes libel in the online world, limiting certain exercises of freedom of expression.
  • 23. B. EDUCATION, ECONOMIC, SOCIAL AND POLITICAL ASPECTS AND INFLUENCES OF MEDIA AND INFORMATION LITERACY MEDIA INNOVATION What is innovation? It is the process of developing a new method or process or product that better serves existing uses or start to serve a previously unidentified need. When we talk about media innovation, it includes the change in several aspects of the media landscape – from the development of new media platforms to new business models, to new ways of producing media texts changes in other areas such as education, society, economy and politics.
  • 24. Over time, there are always areas for improvement and advancement in media. Innovation in media would mean new media associated with telephones and communications, computers and internet, virtual worlds, website games, human computer interface, computer animation and other related media improvements and advancements.
  • 25. INFLUENCE OF MEDIA ON EDUCATION Nowadays, media plays a crucial role in strengthening society as it helps us to know the current societal issues not only locally but also globally. It also enhances the teaching and learning processes inside the four walls of the classrooms. Media comes in different forms and each form affects the way people learn and interpret information.
  • 26. Some platforms can be employed to reinforce concepts and spark discussions, such as short films, written articles, blog postings, and other digital media. Teachers can use modern technology, such as an interactive Smart Board, to deliver the lessons and activities. However, a piece of chalk, blackboard, Manila paper and other non-digital or non-interactive interactive instruments like CDs and DVDs can still be used to aid teachers in conducting lessons if the resources are limited.
  • 27. Various media can be used in the classrooms to hone critical thinking and problem-solving skills. For instance, a teacher can start and facilitate a discussion on an opinion article in a blog, asking students whether they agree on the position taken by the author and why / why not. Indeed, media’s power should be harnessed to educate people – enlightening people’s minds and training people to form opinions and find solutions to societal problems.
  • 28. INFLUENCE ON SOCIETY Media’s power appears unstoppable. Almost everyone is exposed to countless media images, advertisements, magazines, etc. With the advent of social media like Facebook, Instagram, Messenger, Twitter, email and the like, we are connected in ways that were not possible before. The communication line is always open. Because of these, necessary societal interactions, camaraderie, and development of friendships are facilitated.
  • 29. The way we now deal with people with different personalities, opinions, and ideas, the way we access information about human life, relationships, education, careers, entertainment, and others, and the way we do business to promote products and services online are all conducted with modern media. These interactions are very different from before, when the most prominent forms of media were magazines, newspapers and books.
  • 30. ECONOMIC INFLUENCE The new media has made it possible for any individual to offer products and services online. The various media platforms are a means to augment people’s income. It is indeed true that the new media affect the economic progress and stability of the country. Innovation in media has likewise created new online jobs opportunities such as tutorials in various subjects, airline booking, art selling, product reviews on YouTube, blogging, photography and other IT related jobs.
  • 31. Social media was once an expensive platform for businesses to advertise their products/services. But nowadays, any media-literate person and business entity can set up his / her/ its own brand to reach people and sell products and services easily.
  • 32. POLITICAL INFLUENCE With the wider internet reach in the Philippines and the corresponding increase in Filipino social media users, political individuals and parties and government agencies have realized the effectiveness and power of social media platforms in terms of public communication.
  • 33. Digital Diplomacy, also called E-diplomacy or Digi diplomacy is a government’s use of social media and information technology to communicate to the public, especially foreign public. Foreign ministries, embassies and other government agencies have social media accounts especially on Twitter and Facebook. Spreading information through social media enables to directly send messages quickly and cost-effectively to the target audiences, without convening a press conference or sending a press release to news agencies. Because of this, people now have greater participation on issues facing the country and the world.
  • 34. People have become informed about the subjects they need or want. Through media reports focusing on the government programs, activities, and issues, the public is informed about the political affairs and functions of the country. Not all media effects are positive. One of the current issues about social media on political affairs is the spread of fake news, both locally and abroad. The difficulty of confirming whether social media news reports are true has led to the abuse of the medium by interest groups who share half-truths or outright lies, which has led Facebook and Twitter to remove fake accounts and purveyors of untruths.
  • 35. A. Using a separate sheet of paper, write an essay focusing on one of the following topics: Choose one topic only. Be guided by the essay rubrics below where 3 gets the highest point and 1 is the lowest. A. The Influence of Media on Violence B. Effects of Media on Socio-Economic Dimensions C. Role of Media in Crime Prevention
  • 37. B. Determine in which sector the following situations can be categorized. Write the letter of your answer in a separate sheet of paper. A. EDUCATION B. ECONOMIC C. POLITICAL D. SOCIAL 1. Media enhances the learning and teaching processes inside the classroom. 2. Teacher makes use of the technology in lesson execution. 3. Teacher makes use of the Manila paper, chalk and board as aids for teaching. 4. School head encourages the teachers to consider films and documentaries and other interactive lessons in the teaching activity. 5. Michael opens a “lechon-manok” store and promotes his products in the city FB group account.
  • 38. 6. Company employers create various IT-related jobs. 7. Government figures carry out the web for some diplomatic objectives. 8. The mayor addresses issues in his social media account instead of holding a press conference. 9. Residents of the community question the legality of a city councilor’s funding of the construction of flower boxes in the center of the barangay sidewalks. 10. The Philippines is a republic with a presidential form of government wherein power is equally divided among its three branches.
  • 39. 11. Teacher considers the use of written articles and blog postings as some teaching methodologies. 12. The company manager accepts the idea that technology is unavoidable. 13. Nelly always opens her communication line with relatives abroad using Facebook messenger. 14. The Santos Family tries to develop connection and interaction among family members using the higher version of technology. 15. Sally makes a lot of money from her online business, where she promotes services and products on her Facebook account.
  • 40. Complete the sentences below by choosing the right word/s inside the box. Use separate sheets.