Lessons in Innovation
Download as PPT, PDF1 like338 views
The document discusses the essential role of creativity, collaboration, and communication in innovation, highlighting the importance of using emotional and logical thinking in technology-driven environments. It emphasizes the need for understanding tools as means to foster connection, expression, and interactivity, showcasing examples from brands like Burberry and Skittles. Additionally, it suggests brainstorming and risk-taking as key strategies for developing brand reputation and community engagement.
Lessons in Innovation
- 1. Lessons In Innovation: Creativity , Collaboration & Communication
- 2. The New Creative Multi-functionality , interactivity , and immediacy of technology fosters the need for a constant, consistent and creative duality of logic & emotion .
- 3. In Practice… Lucid & Creative Thinking Personal Content Creation Trend spotting Visual Culture Social Risk -Taking Niche Interest Groups Individuated Communication
- 4. Tools of the Trade? Today’s tools are merely trend-influenced means to a permanent end, and therefore must be understood agnostically.
- 5. Tools, Translated Means: Ends: Connection Creation Expression Interactivity Conversation
- 6. Thought Pioneers Burberry |Art of the Trench http://artofthetrench.com/ Innovation: User Created Content Outcome: Collaboration, Visual Impact, Brand Evangelism
- 7. Thought Pioneers Skittles | Experience the Rainbow http://skittles.com/ Innovation: User Experience Outcome: Visual Innovation, Inherent Interactivity, Brand Expression
- 8. Thought Pioneers Allstate | Good Hands Community Innovation: Community Development Outcome: Customer Connection, Brand Interaction http://www.goodhandscommunity.org/
- 9. At Morrissey & Co… Use leading examples of innovation as inspiration for brainstorming. Digest client brands & reputations in light of creativity and collaboration . Embrace extreme ideas and risk-embracing concepts .
- 10. Day-To-Day Organic Brainstorming Comparative & Competitive Analyses Collaboration Opportunities Industry Monitoring Interactive Media Releases
- 11. Visual Inspiration Danny Roberts | Igor & Andre, Inspiration Friday http://igorandandre.blogspot.com/
- 12. Brainstorm Exercise Visual Brand & Reputation Conceptualization Post-It Note Brain Purge Visual Inspiration Collage Constraint-Free Campaigning In an ideal, budget-free world… Thought Leadership Exploration “ Who is the __________ authority across all media?” WORK BACKWARDS FROM THESE DISCOVERIES TO DEVELOP WHAT IS POSSIBLE, FEASABLE, AND TANGIBLE.