The document outlines 12 lessons learned by David K. Morgan as an entrepreneur: know your competition; bet on yourself; keep your main priorities clear; good leadership is key to business success; projects always take longer and cost more than expected; avoid deals with untrustworthy people; try something different if your current approach isn't working; have faith that difficult times are temporary; maintain a good relationship with your banker; err on the side of generosity when fairness is concerned; it's harder to succeed in a new industry than an established one; and to be successful you only need to work hard half the time, not necessarily 9-5. The conclusion advises that learning continues throughout life, entrepreneurs should be curious, and ensure they can
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