Lessons Learned From Growing the Buffer Blog
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The document outlines key lessons learned from growing the Buffer blog to over a million readers, emphasizing the importance of creating a content system, understanding the differences between search and social content, and focusing on long-term traffic. It recommends regularly updating evergreen articles, writing multiple headlines, and incorporating promotion into the content production process. Overall, it provides a strategic approach to content creation and marketing.
Lessons Learned From Growing the Buffer Blog
- 1. Growing a Blog to Over a Million Readers: Lessons From Buffer
- 3. Buffer blog
- 4. Lessons learned from growing the Buffer blog
- 5. 1. Create a content system
- 6. 1. Create a content system Editorial calendar
- 7. 1. Create a content system Regular reviewsEditorial calendar
- 8. 1. Create a content system Regular reviewsEditorial calendar Style guide
- 9. 2. Understand search vs social content
- 10. 2. Understand search vs social content ● Optimized for keyword ranking ● Aim: Long-term traffic ● Optimized to social shares and engagement ● Aim: Reach new audience
- 11. 3. Pay attention to long-term traffic
- 12. 3. Pay attention to long-term traffic
- 13. 3. Pay attention to long-term traffic
- 14. 3. Pay attention to long-term traffic ● Basic keyword research ● Yoast SEO plugin ● Start early
- 15. 4. Update evergreen articles
- 16. 4. Update evergreen articles
- 17. 4. Update evergreen articles ● Evergreen topics but outdated information ● Update content + published date
- 18. 5. Write many headlines
- 19. 5. Write many headlines 2,044 / 56,750 = 3.6%
- 20. 5. Write many headlines
- 21. 5. Write many headlines
- 22. 5. Write many headlines
- 23. 5. Write many headlines Yoast SEO plugin
- 24. 6. Build promotion into production
- 25. 6. Build promotion into production
- 26. 6. Build promotion into production 1. Think and write 90% of the content 2. Identify a partner brand 3. Send an email to gauge their interest 4. Edit and promote
- 27. 6. Build promotion into production
- 28. Lessons 1. Set up a content system 2. Understand search vs social content 3. Pay attention to long-term traffic 4. Update evergreen articles 5. Write many headlines 6. Build promotion into production
- 30. Buffer