Leveraging Linked In For Good
1 like434 views
The document discusses how non-profits can leverage LinkedIn to further their missions. It provides tips on using LinkedIn to build a nonprofit's brand, grow its community, find volunteers and talent, share knowledge and insights through groups and influencers, and fill structural connections gaps within networks. Nonprofits are encouraged to create a presence on LinkedIn through profiles, company pages, groups and using tools like advanced search, Board Connect and InMaps.
Leveraging Linked In For Good
- 1. Leveraging LinkedIn for Good Deepa Sapatnekar Head of Communications LinkedIn - India, Korea, MENA region
- 2. Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, Influencer Follow, Groups) Fill the structural gap (InMap based connecting)
- 3. LinkedIn’s Mission Connect the world’s professionals to make them more productive and successful
- 4. LinkedIn for Good’s Mission Connect the talent and passion of professionals with opportunities to use their skills to make a positive impact on the world
- 5. Did you know? 78% of professionals would like to join a nonprofit board* 70% of LinkedIn members agree that it is really important for volunteer opportunities to match their skills and interest** 75% of LinkedIn members would be open to virtual volunteering opportunities that use their specific skills and talents** Sources: *Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research **2011 LinkedIn Volunteer Survey
- 6. Challenge: Expand the Board with specific skill sets Solution: LinkedIn Jobs Network drove posts virally to the right candidates 26 qualified applicants in 30 days Filled 2 Board seats with senior exec’s in Operations & Marketing “With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place
- 7. Are nonprofits on LinkedIn? 4M nonprofit pros 130K nonprofit orgs From 205 countries 9% of LinkedIn 1M groups are NPO owned
- 9. Using LinkedIn to recruit
- 10. Build your brand
- 11. Build your brand Share the causes you care about Encourage your board members, donors, volunteers & employees to add the field to their profile
- 13. Build your skills reputation
- 14. Build your skills reputation
- 16. Create a presence on LinkedIn Company Pages
- 17. Update and track followers
- 18. Leverage “Products and Services”
- 19. Find Talent - Volunteers, Board & Staff
- 20. The magic of Advanced Search
- 21. The magic of Advanced Search
- 22. Board Connect → Find board members for your cause → Secure funding → Find passionate volunteers
- 23. Leverage your network Find Relate Engage Research Contribute, & Personalize Connections Leverage Insights Connections
- 33. LinkedIn Today
- 34. Thought leadership via “Groups”
- 35. Creating a nonprofit group on LinkedIn
- 36. Creating a nonprofit group on LinkedIn
- 38. Why connections matter… 1st Degree 500 2nd Degree 110,000 3rd Degree 4,000,000
- 40. Be the broker in the structural gap InMaps - http://inmaps.linkedinlabs.com/
- 41. Connect with your alumni to build your network http://www.linkedin.com/college/alumni
- 42. Leverage your network Find Relate Engage Research Contribute, & Personalize Connections Leverage Insights Connections
- 43. Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, Influencer Follow, Groups) Fill the structural gap (InMap based connecting)
- 44. Quick resources • nonprofit.linkedin.com (“Board Connect”) • learn.linkedin.com & help.linkedin.com • Group called “LinkedIn Nonprofit Solutions”