Leveraging LinkedIn
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The document outlines the essential features and benefits of using LinkedIn, highlighting the importance of building a professional network, enhancing personal branding, and establishing expertise in various industries. It provides guidance on setting up a LinkedIn profile effectively and offers strategies for networking, including connecting with others and participating in discussions. Additionally, it emphasizes the value of following companies, utilizing industry groups, and actively participating to maximize opportunities on the platform.
Leveraging LinkedIn
- 2. MEET THE TEAM - ALIERA & LIZ
- 3. SOCIAL NETWORKING GETS PROFESSIONAL A Snapshot of the Largest Professional Network • Launched in 2003 • 150+ million users • Users from over 200 countries & territories • Available in six languages • Over 14 million active users each month
- 4. BENEFITS OF USING LINKEDIN Develop Your Personal Brand
- 5. BENEFITS OF USING LINKEDIN Network with Likeminded Individuals
- 6. BENEFITS OF USING LINKEDIN Establish Your Expertise In Your Industry
- 7. REASONS TO PARTICIPATE Ability to be Connect with Professionals • Gives you access to others who are interested in networking • When you contribute in a positive way, you can develop a good reputation in the community.
- 8. REASONS TO PARTICIPATE Ability to be Found... By colleagues, classmates and contacts from past companies, institutions or activies. They can’t find you, if you’re not there.
- 9. REASONS TO PARTICIPATE Ability to Find Others. • If you have network that’s big enough (at least 65 contacts), you should have sufficient reach within the LinkedIn network to search for indivuals who meet a fairly exacting number of criteria. • The larger your network, the more robust your ability to search.
- 10. REASONS TO PARTICIPATE Opportunity to learn and share with other industry professionals.
- 11. SETTING UP YOUR LINKEDIN PROFILE Upload a Headshot to Use as Your Profile Picture. You’d be surprised at how helpful it is for your network (especially new contacts) to be able to place a picture with your name.
- 12. SETTING UP YOUR LINKEDIN PROFILE Make sure your profile is set as “public”... To ensure that your information is showing up in LinkedIn searches.
- 13. SETTING UP YOUR LINKEDIN PROFILE Use the Summary Section of Your Profile as Your Elevator Pitch
- 14. SETTING UP YOUR LINKEDIN PROFILE Create a vanity LinkedIn URL with your name (or keywords)
- 15. SETTING UP YOUR LINKEDIN PROFILE Make Sure to List Your Company’s Website
- 16. SETTING UP YOUR LINKEDIN PROFILE Include industry keywords in your profile to increase SEO.
- 17. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Send a LinkedIn invitation to connect... Invitation Tip When following up with new contacts or customers, don’t use the templated copy provided by LinkedIn. Use the invite as an opportunity to remind them where you met, what you talked about and why you want to join their network on Linkedin. To new business contacts or customers after your first meeting.
- 18. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Link up with clients, coworkers and partners. When the timing is right, reach out to prospects and vendors.
- 19. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Add Your LinkedIn Profile to Your Email Signature
- 20. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Post Status Updates... To let your network know what you’ve been up to. • Post a link to an interesting news or blog article you’ve read. • Ask a question that invites discussion, and see where it takes you. • Share a team accomplishment or company news. Status Update Tip: • Linking your Twitter account to your LinkedIn profile doesn’t always make sense. Users expect updates on LinkedIn to provide valuable content that can help them in their industry and profession. • Know your audience, what they’re interested in hearing about, and be choosy about what you share.
- 21. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Get Involved with the LinkedIn “Answers” Forum • Check out the questions being asked about your industry and post a response or suggest an expert. • Helping out the LinkedIn community is a great way to get recognized for your expertise in a particular field.
- 22. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Participate in Industry Groups
- 23. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Request Recommendations from your Network LinkedIn Recommendations Tip: Don’t use the templated copy provided by LinkedIn to request a recommendation. Every recommendation request you make should include a personal ask from the individual in question.
- 24. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Get the LinkedIn Browser Toolbar You can search, build your network and manage your contacts all within your browser toolbar application.
- 25. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Take Advantage of Custom LinkedIn Profile Applications. They add an interactive component to your profile that is sure to impress. Applications we recommend include Portfolio Display, Reading List by Amazon, Huddle Workspaces, SlideShare presentations, WordPress and Events.
- 26. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK List Industry Events on Your Profile Invite your network and prospects to attend the event (when applicable).
- 27. KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORK Keep an Eye on the Competition
- 28. GETTING THE MOST OUT OF LINKEDIN GROUPS Joining Groups - How to Find the Right Ones
- 29. GETTING THE MOST OUT OF LINKEDIN GROUPS Joining Groups - Changing Group Email Settings
- 30. GETTING THE MOST OUT OF LINKEDIN GROUPS Joining Groups - Changing Group Email Settings
- 31. GETTING THE MOST OUT OF LINKEDIN GROUPS A word about etiquette...
- 32. GETTING THE MOST OUT OF LINKEDIN GROUPS Interacting with LinkedIn Groups - Get Engaged!
- 33. GETTING THE MOST OUT OF LINKEDIN GROUPS Interacting with LinkedIn Groups - Discussions
- 34. GETTING THE MOST OUT OF LINKEDIN GROUPS Interacting with LinkedIn Groups - Jobs
- 35. WHY SHOULD I BE FOLLOWING COMPANIES? Top 3 Reasons to Follow Companies on LinkedIn: 1. To assist you in your job search. 2. To gather competitive information about other companies in your industry. 3. To find and establish a relationship with an industry mentor.
- 36. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH
- 37. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH Am I Qualified?
- 38. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH Who Do I Know?
- 39. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH The Job Description
- 40. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH Who Posted It?
- 41. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH Who Else?
- 42. HOW TO USE LINKEDIN FOR YOUR JOB SEARCH Digging Deeper
- 43. HOW TO USE LINKEDIN TO PROSPECT
- 44. HOW TO USE LINKEDIN TO PROSPECT
- 45. HOW TO USE LINKEDIN TO PROSPECT
- 46. HOW TO USE LINKEDIN TO PROSPECT