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Telling Our Story:
LibQual 2018
Nicole Branch, Associate University Librarian, Learning & Engagement
Melanie Sellar, Head of Instruction & Assessment
Santa Clara University / March 2019
Order of
Discussion
1. About the Survey
2. Analyzing Our Results
○ Process
○ Multi-Year
○ User Groups
3. Summaries & Conclusions
1. About the Survey
What is LibQual anyway?
In Brief
ARL survey tool
First administered in 2000
SCU: 2003, 2006, 2009, 2014, 2018
Measures patron needs & satisfaction in 3 categories:
★ Affect of Service (AS)
★ Information Control (IC)
★ Library as Place (LP)
How It Measures
1 95
Patrons rate a service Q on a 1-9 scale:
minimum level of service they’d accept
desired level of service they’d like
perceived level of service of how we’re doing
Let’s Try It Out
IC 6: Easy-to-use access tools that allow me to find
things on my own. On a scale of 1-9 what is the:
minimum level of service you’d accept
desired level of service you’d like
perceived level of service of how we’re doing
2. Analyzing Our Results
Process, Multi-Year, User Group
What Was
Our Process?
We examined the data:
□ Across years
□ By service category
□ By user group
Ongoing!
What Was
Our Process?
2a. Multi-Year Summary
How do we stack up to the past?
Summary Comparison
Perceived vs. Desired
● Scored higher on 20 out of 22 questions
for perceived quality
● Narrowed the gap between desired and
perceived for 21 out of 22 questions
Perceived
Mean- 2018
Perceived
Mean- 2014
Perceived
Mean- 2009
Employees who instill confidence in users
Giving users individual attention
Employees who are consistently courteous
Readiness to respond to users' questions
Employees who have the knowledge to
answer user questions
Employees who deal with users in a caring
fashion
Employees who understand the needs of
their users
Willingness to help users
Dependability in handling users' service
problems
Aspect of Service
Library as Place
Perceived
Mean- 2018
Perceived
Mean- 2014
Perceived
Mean- 2009
Library space that inspires study and learning
Quiet space for individual activities
A comfortable and inviting location
A getaway for study, learning, or research
Community space for group learning and group
Information Control
Perceived
Mean- 2018
Perceived
Mean- 2014
Perceived
Mean- 2009
Making electronic resources accessible from
my home or office
A library Web site enabling me to locate
information on my own
The printed library materials I need for my
work
The electronic information resources I need
Modern equipment that lets me easily access
needed information
Easy-to-use access tools that allow me to
find things on my own
Making information easily accessible for
independent use
Print and/or electronic journal collections I
require for my work
LibQual 2018 Public Presentation
LibQual 2018 Public Presentation
2b. User Group Analysis
What do different user groups say?
User Group Analysis
Driving Questions:
How do faculty, grad students, and undergrads differ?
Are we meeting their different expectations?
Which Services Do Faculty Value the Most?
Library as Place Information Control Affect of Service
High
Low
How Do Faculty Perceive We’re Doing?
Library as Place Information Control Affect of Service
High
Low
What Did We Learn?
Faculty have high expectations of the library
(particularly IC & AS). We do well in meeting a lot
of those expectations.
Doing well
□ Exceed desired expectations for many Affect
of Service and Library as Place (7 Qs)
□ Exceed minimum expectations for other Affect
of Service & Library as Place
□ Exceeding minimum for 4 ICs
□ Most happy overall with Affect of Service.
Needs attention
□ Do not meet their minimum expectation for
IC in 4 areas (mainly related to indep’t use)
Which Services Do Grad Students Value the Most?
Library as Place Information Control Affect of Service
High
Low
How Do Grads Perceive We’re Doing?
Library as Place Information Control Affect of Service
High
Low
What Did We Learn?
Graduate students have increasingly high
expectations of the library (but not quite as much as
faculty). Particularly for certain AS and for LP.
Doing well
□ We meet their minimum expectations for all 22
service questions.
□ They are particularly happy with AS and
specifically AS 5: knowledgeable employees.
Needs attention
□ We do not exceed any desired expectations.
□ In particular, they are least happy with Library
as Place (all 5 Qs).
Which Services Do Undergrads Value the Most?
Library as Place Information Control Affect of Service
High
Low
How do Undergrads Perceive We’re Doing?
Library as Place Information Control Affect of Service
High
Low
What Did We Learn?
Undergrads really care about Library as Place and
using resources independently. Less focused on
Affect of Service than faculty and grads.
Doing well
□ We exceed their minimum expectations in all
areas (22 Qs).
□ They are most happy with IC3: having printed
materials they need for their work.
Needs attention
□ We do not exceed any desired expectations.
□ Least happy with Library as Place, all 5 Qs.
□ Disaggregate by year to get more refined data?
3. Conclusions & Reflections
What Does It All Mean?
Overall, SCU is doing very well:
● Consistent pattern of improvement
● Affect of Service area particularly high
● Overall satisfaction consistently improving
Overall, SCU users expect a lot:
● They have high desired means
● We exceed their minimum 94% of the time
● We exceed their desired 11% of the time (faculty)
● We don’t meet their minimum 6% of the time (faculty)
But users are not the same. Gave us some strong opinions.
We’re improving over the years, but still room to grow.
4. Thanks & Questions!

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LibQual 2018 Public Presentation

  • 1. Telling Our Story: LibQual 2018 Nicole Branch, Associate University Librarian, Learning & Engagement Melanie Sellar, Head of Instruction & Assessment Santa Clara University / March 2019
  • 2. Order of Discussion 1. About the Survey 2. Analyzing Our Results ○ Process ○ Multi-Year ○ User Groups 3. Summaries & Conclusions
  • 3. 1. About the Survey What is LibQual anyway?
  • 4. In Brief ARL survey tool First administered in 2000 SCU: 2003, 2006, 2009, 2014, 2018 Measures patron needs & satisfaction in 3 categories: ★ Affect of Service (AS) ★ Information Control (IC) ★ Library as Place (LP)
  • 5. How It Measures 1 95 Patrons rate a service Q on a 1-9 scale: minimum level of service they’d accept desired level of service they’d like perceived level of service of how we’re doing
  • 6. Let’s Try It Out IC 6: Easy-to-use access tools that allow me to find things on my own. On a scale of 1-9 what is the: minimum level of service you’d accept desired level of service you’d like perceived level of service of how we’re doing
  • 7. 2. Analyzing Our Results Process, Multi-Year, User Group
  • 8. What Was Our Process? We examined the data: □ Across years □ By service category □ By user group Ongoing!
  • 10. 2a. Multi-Year Summary How do we stack up to the past?
  • 12. Perceived vs. Desired ● Scored higher on 20 out of 22 questions for perceived quality ● Narrowed the gap between desired and perceived for 21 out of 22 questions
  • 13. Perceived Mean- 2018 Perceived Mean- 2014 Perceived Mean- 2009 Employees who instill confidence in users Giving users individual attention Employees who are consistently courteous Readiness to respond to users' questions Employees who have the knowledge to answer user questions Employees who deal with users in a caring fashion Employees who understand the needs of their users Willingness to help users Dependability in handling users' service problems Aspect of Service
  • 14. Library as Place Perceived Mean- 2018 Perceived Mean- 2014 Perceived Mean- 2009 Library space that inspires study and learning Quiet space for individual activities A comfortable and inviting location A getaway for study, learning, or research Community space for group learning and group
  • 15. Information Control Perceived Mean- 2018 Perceived Mean- 2014 Perceived Mean- 2009 Making electronic resources accessible from my home or office A library Web site enabling me to locate information on my own The printed library materials I need for my work The electronic information resources I need Modern equipment that lets me easily access needed information Easy-to-use access tools that allow me to find things on my own Making information easily accessible for independent use Print and/or electronic journal collections I require for my work
  • 18. 2b. User Group Analysis What do different user groups say?
  • 19. User Group Analysis Driving Questions: How do faculty, grad students, and undergrads differ? Are we meeting their different expectations?
  • 20. Which Services Do Faculty Value the Most? Library as Place Information Control Affect of Service High Low
  • 21. How Do Faculty Perceive We’re Doing? Library as Place Information Control Affect of Service High Low
  • 22. What Did We Learn? Faculty have high expectations of the library (particularly IC & AS). We do well in meeting a lot of those expectations. Doing well □ Exceed desired expectations for many Affect of Service and Library as Place (7 Qs) □ Exceed minimum expectations for other Affect of Service & Library as Place □ Exceeding minimum for 4 ICs □ Most happy overall with Affect of Service. Needs attention □ Do not meet their minimum expectation for IC in 4 areas (mainly related to indep’t use)
  • 23. Which Services Do Grad Students Value the Most? Library as Place Information Control Affect of Service High Low
  • 24. How Do Grads Perceive We’re Doing? Library as Place Information Control Affect of Service High Low
  • 25. What Did We Learn? Graduate students have increasingly high expectations of the library (but not quite as much as faculty). Particularly for certain AS and for LP. Doing well □ We meet their minimum expectations for all 22 service questions. □ They are particularly happy with AS and specifically AS 5: knowledgeable employees. Needs attention □ We do not exceed any desired expectations. □ In particular, they are least happy with Library as Place (all 5 Qs).
  • 26. Which Services Do Undergrads Value the Most? Library as Place Information Control Affect of Service High Low
  • 27. How do Undergrads Perceive We’re Doing? Library as Place Information Control Affect of Service High Low
  • 28. What Did We Learn? Undergrads really care about Library as Place and using resources independently. Less focused on Affect of Service than faculty and grads. Doing well □ We exceed their minimum expectations in all areas (22 Qs). □ They are most happy with IC3: having printed materials they need for their work. Needs attention □ We do not exceed any desired expectations. □ Least happy with Library as Place, all 5 Qs. □ Disaggregate by year to get more refined data?
  • 29. 3. Conclusions & Reflections
  • 30. What Does It All Mean? Overall, SCU is doing very well: ● Consistent pattern of improvement ● Affect of Service area particularly high ● Overall satisfaction consistently improving Overall, SCU users expect a lot: ● They have high desired means ● We exceed their minimum 94% of the time ● We exceed their desired 11% of the time (faculty) ● We don’t meet their minimum 6% of the time (faculty) But users are not the same. Gave us some strong opinions. We’re improving over the years, but still room to grow.
  • 31. 4. Thanks & Questions!