Libris 2010
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The document discusses the effective use of social media tools in promoting libraries, highlighting platforms like Twitter, blogs, and photo-sharing sites. It emphasizes the importance of strategic goals, audience engagement, and consistent content creation while measuring effectiveness. Additionally, it underlines the need for resources and personnel to manage these social media endeavors.
Libris 2010
- 1. Adopting and Adapting New Tools to Meet Old Needs: The Effective Use of Social Media to Promote the LibraryMarla K. Roberson, MLISTri-County Technical College Library DirectorKris Jones, MLSYork Technical College Library Director
- 2. Twitter: Short, fast burst of info
- 3. Twitter search: Library 5-13-10
- 4. Blogs: more involved information deliveryBlogger: https://www.blogger.com/startWordpress: http://wordpress.com/
- 6. Flickr: Library pic 5-13-10
- 7. Social Networking SitesFacebook http://www.facebook.com/MySpace http://www.myspace.com/
- 9. Brands
- 10. QuestionsGoals – Reason for having Social MediaAre you going to measure? How?Are you supported?Is there consistent content to add?Is there a cost factor?
- 11. And the biggie!WHO IS RESPONSIBLE? DO YOU HAVE TIME?
- 12. Social Media Traffic ChangesRemember to take all stats with a grain of salt. Whether these stats are “true” or not, it does show some trends.Taken from Mashable.com
- 13. SC Libraries and Social Media
- 14. Don’t forget to publicize that you are on sites
- 15. Crawl, Walk, Run, FLYSocial Media: Tactics and Tools http://www.flickr.com/photos/cambodia4kidsorg/4564109298/
- 16. Things I Read to Keep UpBlogs:MashableStephen’s LighthouseTame the WebTwitter feeds:rachelreubenUSNewsEducationlaurenpressleyalanewsSearch on various subject. Follow leads from blogs that you enjoy. Look at actual marketing and graphic businesses.
- 17. Remember that Social Media is a Two Way Conversation
- 18. Anne Spring Close Library Blog - http://asclibrary.blogspot.com/
- 19. Anne Springs Close Library Facebook – http://www.facebook.com/pages/Rock-Hill-SC/Anne-Springs-Close-Library/44660723881
- 20. Anne Springs Close Library MySpace – www.myspace.com/asclibrary
- 21. Anne Springs Close Library – Delicioushttp://del.icio.us/asclbookmarks
- 22. Anne Springs Close Library Flickrhttp://www.flickr.com/photos/libraryascl
- 23. Anne Springs Close Library – Wikihttp://ascl.pbworks.com/
- 24. If You Build It, Will They Come?Things to consider:Who is your audience? How will you engage them?What are your goals with using these products?Is the information from these products interesting, engaging, and value added?Do you have enough personnel and/or the right kind of personnel to update/maintain these products?How do you plan on measuring their effectiveness in achieving your goals?
- 25. Thanks for being hereRemember to pick up a handoutE-mail us or call usAnd our contact info isKris Jones – kjones@yorktech.eduMarla K. Roberson – mrobers1@tctc.eduDon’t forget the evaluation