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GAMES AND WEB DESIGN
STUART URBACK
TEXT
ACHIEVEMENT UNLOCKED
▸ Figure out what a game is
▸ Learn about game flavor
TEXT
MY “CV”
▸ Tried to sell a homemade board game to Hasbro in 4th
grade.
▸ Continued working on said board game through high
school
▸ Studied Game Design in College
▸ Worked for a video game startup
▸ Presented at the DIGRA conference
Lightning Talk: How Games Can Improve Web Design
WHAT IS A
GAME?
Lightning Talk: How Games Can Improve Web Design
ROBOTS TELLING
STORIES
FLAVOR
TEXT
CHESS
▸ Gives you the Why and the How.
▸ Why: Because you’re a grand vizier
trying to destroy your enemy’s
kingdom.
▸ How: By moving your pieces
strategically to take advantage of
their strengths and weaknesses.
This person is a total
badass.
I’m just saying you
don’t have to go that far
to take advantage of
flavor.
Lightning Talk: How Games Can Improve Web Design
WHAT STORY DOES MY USER
WANT TO BE A PART OF?
You
TEXT
THANKS!

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Lightning Talk: How Games Can Improve Web Design