How to Create World Class Quizzes and Get Them in Front of Your Perfect Prospects
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The webinar presented by Owen Fuller and Nicole Kroese focuses on creating engaging quizzes to attract social traffic and generate leads. It discusses the high completion and sharing rates of quizzes, provides tips on quiz creation, and emphasizes the importance of integrating quizzes into a content marketing strategy. The presenters also highlight using targeted social media ads and strategic partnerships to enhance visibility and reach a wider audience.
How to Create World Class Quizzes and Get Them in Front of Your Perfect Prospects
- 1. "How To Create World Class Quizzes and Get Them In Front Of Your Perfect Prospects” Presented by Owen Fuller, Chief Qwizard at Qzzr and Nicole Kroese Director of Marketing and Partnerships at Likeable Local #LikeableQzzr @NicoleKroese @OwenFuller
- 2. How to Make One of Those Insanely Viral Quizzes That You’re Seeing Everywhere Presented by: Owen Fuller, Chief Qwizard Qzzr | @owenfuller | linkedin.com/in/owenfuller
- 3. A recording of this webinar will be sent to all registrants
- 4. Fit Marketing Case Study
- 5. Who are these guys?
- 7. Tens of thousands of quizzes being taken millions of times World’s best publishers, brands and agencies
- 8. My goals 1. Expose a hot content medium (quizzes) 2. Show how to drive social traffic and generate leads with quizzes 3. Share success stories and techniques 4. Get you started with some quiz concepts you can create today
- 9. There is a renaissance happening Hieroglyphics Paper Billboards Mail Email Blogs TV Digital images Video Surveys/polls Infographics Lists Quizzes
- 10. And it’s something we hated while we were in school Type to enter text
- 13. Wait, what about surveys? Under the hood of a quiz is a survey… that people actually want to take… and share with hundreds of their friends.
- 14. Why are quizzes so irresistable? Engaging, Nourishing, and… All about ME!!!
- 15. “Stop telling me interesting and useful things about myself” - Said no one, ever.
- 17. 81% completion rate 2:27 average time 5% lead conversion rate
- 18. Pop Quiz: The average quiz gets shared how many times? 1,900 Some do a little better….
- 19. I see a quiz in my newsfeed. Hmm. What am I likely to do? Pass. Not interested: 18% Sure. Let me hit that: 82%
- 21. The road is being paved by mega-publishers Number one article on NY Times in 2013 was a quiz Eight of the top ten most shared articles on the web in the last eight months were quizzes (BuzzSumo, April 2014) Nine of the top ten most shared stories on Facebook in January, 2015 were quizzes
- 22. Faster, cheaper and more effective than other content types. Quizzes are the secret weapon…
- 23. The worlds’ simplest quiz tool
- 29. Two main jobs that social media mavens hire a quiz to do: 1. Drive social traffic 2. Drive conversions
- 32. You don’t need a big channel • 0 likes, 6 comments • Taken 70,000+ times • Over 750x Social Lift
- 33. You don’t need a hot topic • Wildest dream was that 1,000 people would take the quiz • 70,000+ have taken it today
- 35. Case studies Kettlebell Fever 490 impressions | 90 leads | 18.4% conversion rate
- 38. What businesses are most excited about Turning this Into this
- 41. Roadmap to a viral quizzes Research topics Choose quiz title and type Do your research and gather media Create and embed Share and promote Measure, learn, and improve
- 43. It’s ok to break these rules if you’re doing it on purpose
- 44. Do some research: topics Which quizzes are shared on your topic? Use BuzzSumo to check Search ‘quiz’ + keywords/domain e.g. ‘moz.com’ quiz
- 45. Do some research: titles What titles work? Search competitors -- or playbuzz, buzzfeed, disney domains Hardest, ultimate, ever….
- 46. What titles/topics would work for me? What content resonates with your audience? What are the most shared topics? What topics get the most questions? What topics are most controversial? Are there decisions that people struggle to make? Are there topics that are misunderstood?
- 47. Recycle your content If you have knowledge and answers in your evergreen content, you can turn it into a quiz. Look at your List posts Infographics Debate posts ….all raw quiz material
- 48. Right answers No right answers
- 49. Tips for graded quizzes Choose a compelling title • Are you a ____ expert? • Can you pass the ___ test? • The world’s hardest ___ quiz • Are you a true ____? Keep your quizzes fair and clear • Limit the number of answers to each question • Remove any friction from the process Show feedback • Give more information about the right answer Make people feel good about their results • 45% of shares on graded quizzes come from 100% scores • Assign outcomes. “You got 90%. You’re a genius!”
- 50. Tips for outcome quizzes Choose a compelling title • Which ___ are you? • What ___ do you actually belong in? • What kind of ___ are you? Create shareworthy outcomes • invoke awe, laughter or amusement (BuzzSumo) • help people define themselves, nourish relationships & get the word out about causes they love (NY Times) • make it a “feel-good, look-good” mechanism • Help people share what “they want their friends to think they like” (Buzzfeed) Build a process • Identify outcomes • Map differentiating factors • Be creative with your questions and answers
- 51. Pro tip: work backwards from outcome Write these first. Make sure people would be proud to share Make sure your CTA relates to outcome. Hey 3PO - You’re research driven, so why not download this guide…
- 52. “Are you a candidate for Lasik Surgery?” “Should you be wearing glasses to drive?” “Do you know the seven common mistakes new contact wearers must avoid?” “Which frames match your style?” “Give yourself an eye exam.” “Do you need special lenses?” The wild world of… optometry
- 54. Research and gather media See: images and qzzr
- 55. Create and embed your quiz
- 56. 2 cups Context Share and promote your quiz
- 57. 2 cups ContextBasic promotion channels • Facebook • Website or blog • Email or newsletter • Twitter • LinkedIn • Forums • Communities
- 58. Measure, learn and improve
- 59. Virality takes a pinch of luck You can control consistency
- 60. You win when you understand the motivations of your audience
- 61. 10. Show me something cool
- 62. 10. Show me something cool
- 63. 9. Ask me interesting questions
- 64. 8. Be fair
- 65. 7. Reel me in with your title
- 66. 6. Help me feel sufficiently assessed
- 67. 5. Feed me
- 68. 4. Stay on topic
- 69. 3. Make me laugh “Laughter is the shortest distance between two people.”- Victor Borge
- 70. 2. Give me something to brag about
- 71. 1. Make me an offer I can’t refuse
- 72. Bottom line: Just go make something remarkable! Get started at Qzzr.com
- 73. How To Get Your Content In Front Of Your PERFECT Prospects #LikeableQzzr @NicoleKroese @OwenFuller
- 74. Why Content Marketing Gets • Provide Value • Establish Trust • “Sell Without Selling” • Shareable by nature #LikeableQzzr @NicoleKroese @OwenFuller
- 75. It used to be like… If you build it, they will come! #LikeableQzzr @NicoleKroese @OwenFuller
- 76. But Then… • The internet became a little cluttered • Things like “Facebook Reachageddon” made us Pay-to-Play #LikeableQzzr @NicoleKroese @OwenFuller
- 77. So Now You Must… •Create really truly high-quality content •AND put it in front of a strategic audience #LikeableQzzr @NicoleKroese @OwenFuller
- 78. It’s OK! Relevant and properly promoted content WILL yield you a big business return. Here’s How… #LikeableQzzr @NicoleKroese @OwenFuller
- 79. First, Figure Out Where Your Prospects Are Hanging Out Psst: I bet they are on social media… #LikeableQzzr @NicoleKroese @OwenFuller
- 80. You Guessed It, They’re on Social Businesses that use Facebook have increased sales by 75% Social media has a 100% higher lead-to-close rate than outbound marketing American social media users spend on average 2.7 hours per day on social media 56% of the population goes to Facebook more than once a day, 29% for Twitter, 14% for LinkedIn #LikeableQzzr @NicoleKroese @OwenFuller
- 81. Use These Two Ways To Get Your Content In Front Of The Right Prospects: 1. Run Awesome Paid Social Ads 2. Create & Expand Your “Fan Club” #LikeableQzzr @NicoleKroese @OwenFuller
- 82. 1. Run Awesome Paid Social Ads #LikeableQzzr @NicoleKroese @OwenFuller
- 83. 3 Pillars Of Succeeding With Ads Set Goals Reach The Right People Scale Smarter #LikeableQzzr @NicoleKroese @OwenFuller
- 84. A) Set Goals "People with goals succeed because they know where they're going." -Earl Nightingale S.M.A.R.T. -Specific -Measureable -Attainable -Relevant -Time Bound #LikeableQzzr @NicoleKroese @OwenFuller
- 85. Choose Your Ads Objective: #LikeableQzzr @NicoleKroese @OwenFuller
- 86. Objectives On Twitter #LikeableQzzr @NicoleKroese @OwenFuller
- 87. B) Reach The Right People “You know what’s cooler than reaching a billion people? Reaching the right 1,000—or 100 or 10– to best grow your business.” -Dave Kerpen #LikeableQzzr @NicoleKroese @OwenFuller
- 88. Create Smart Audiences Reach your perfect new customer • Custom Audiences • Lookalike Audiences • Target Groups #LikeableQzzr @NicoleKroese @OwnFuller
- 89. Custom Targeting Specify everything from gender, to income, to job title, to interests, to location! #LikeableQzzr @NicoleKroese @OwenFuller
- 92. Custom & Lookalike Audiences Get more business and referrals from current customers Attract people similar to your current customers Get already-interested prospects closer to buying #LikeableQzzr @NicoleKroese @OwenFuller
- 93. C) Scale Smarter Double down on what is working You may be sick of your Ad, your prospects aren’t! Adapt to current trends #LikeableQzzr @NicoleKroese @OwenFuller
- 94. 2. Expand Your Fan Club (And Show Them Some Love) #LikeableQzzr @NicoleKroese @OwenFuller
- 95. Choose A Strategic Partner • Thought Leaders In Your Industry • Other complimentary companies A good partner = doubled promotion and visibility! #LikeableQzzr @NicoleKroese @OwenFuller
- 96. Make Sharing Easy & Fun • All content should have a CTA to share! • Pre-create the sharing text to make it easy and fun #LikeableQzzr @NicoleKroese @OwenFuller
- 97. Listen and Respond • Track keywords, hashags, and mentions • Respond to everyone #LikeableQzzr @NicoleKroese @OwenFuller
- 98. Social Media = The New Word Of Mouth How has your business grown from Word Of Mouth? 90% of peopletrust business recommendations from someone they know.* People are 4x more likely to buy when referred by a friend* *Neilson Study, 2014 #LikeableQzzr @NicoleKroese @OwenFuller
- 99. Social= The New Word Of Mouth Social Ads, shared posts, and popular content have BUILT IN endorsements from friends. #LikeableQzzr @NicoleKroese @OwenFuller
- 100. About Likeable Local #LikeableQzzr @NicoleKroese @OwenFuller
- 101. The Likeable Solution #LikeableQzzr @NicoleKroese @OwenFuller
- 102. Content Scheduled And Managed For You #LikeableQzzr @NicoleKroese @OwenFuller
- 103. Hypertargeted Advertising and TurboPost ™ Boost lead generating content #LikeableQzzr @NicoleKroese @OwenFuller
- 104. Referral Program and Likeable Hub Site #LikeableQzzr @NicoleKroese @OwenFuller
- 105. • Save $100 on getting started with Likeable Local • LIkeableDemo.com to learn more or call 212-359-4347 • Valid though 5/31 • Start creating quizzes today at Qzzr.com Special Offers! #LikeableQzzr @NicoleKroese @OwenFuller
- 106. Thank You! CONTACT: Nicole Kroese Owen Fuller TWITTER @nicolekroese @owenfuller EMAIL nicole@likeablelocal.com Owen.Fuller@qzzr.com PHONE 212-359-4347 Questions? Redeem special offers! #LikeableQzzr @NicoleKroese @OwenFuller