Linkbuilding in SEO - Short introduction
- 2. 1. What is Linkbuilding? 2. Linkbuilding vs. Linkearning 3. Internal Linkbuilding 4. Analyzing existing backlinks 5. Detoxing Content
- 3. What is Linkbuilding? “For search engines that crawl the vast metropolis of the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.”
- 4. » Linkbuilding is… • Linking between different URLs • From an SEO perspective is a link a valuable recommendation » Goals of Linkbuilding • Improving the reputation (e.g. branding) • Extending coverage (traffic) • Improve the organic ranking What is Linkbuilding?
- 5. Google Quality Guidelines: https://support.google.com/webmasters/topic/6002025 » How to define the quality of external links • Voluntary links (a genuine recommendation) • Links that do drive organic traffic • Links from websites with a good reputation that do respect the current Googe Quality Guidelines What is Linkbuilding?
- 6. » Example for natural Linkbuilding • Editorial Headline, summary, integration of other media, clear structure • Backlinks Link with brand keywords to page • More links Links to other relevant topics on other sites • Easy sharing To increase coverage (Social Media) What is Linkbuilding?
- 7. » Different Linkbuilding Concepts • Buying links Buying links does not help with improving reputation or ranking. The risk of getting kicked out of the Google index is really high. Still agencies do offer that service. • Active Linkbuilding Lots of work and not really worth the time. It means posting links in news groups, articles, comments. What is Linkbuilding? Linkbuilding Concepts Buying Links Active Linkbuilding Linkearning Internal Linkbuilding • Linkearning The hardest way – only works with publishing good and interesting content on your site and supporting that action with distinct marketing activies. • Internal Linkbuilding Most disregarded activity with lot’s of potential. Creating keyword clusters and matching existing content on your site for crosslinks.
- 8. How to Define the Quality of External Links? "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
- 9. » Is the link voluntary? » Is the link a true recommendation? » Links that drive traffic to your site » Links from websites with a high reputation » Are Googles Quality Guidelines kept in mind? Quality of external links Common SEO KPIs
- 10. Linkbuilding vs. Linkearning “It’s all about quality!”
- 11. Linkbuilding » Approach Publishing of articles Placing links in communities Built satellite pages » Advantages Easy, fast and affordable » Disadvantages No guarantee for success Small impact on SEO Research has to be done Linkearning » Approach Creating interesting, good content with high quality and a certain interest in target group » Advantages Sustainable, effective, strong Huge impact on SEO and other channels » Disadvantages Expensive and takes time Extended research Linkbuilding vs. Linkearning
- 12. Internal Linkbuilding “An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same.”
- 13. The theory behind internal linkbuilding Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts. Internal Linkbuilding
- 14. 7 Commandments for internal Linkbuilding 1. Build lots of content The more content you’ve got on your site, the easier it will be to create an internal Linkbuilding concept. 2. Always use anchor texts Write your alt tags like if you had to describe them to someone who is blind... 3. Link deep Two common mistakes are: linking back to the homepage (there are way to many links to that already, believe me) and links to the contact page. Use the last one ony when really, I mean REALLY, necessary. Internal Linkbuilding
- 15. 4. Only use natural links that are good for the reader Only link to content on your site, if it’s actually helping the reader. 5. Only link to relevant pages This one’s similar to the above. Only link to relevant content on your site. 6. Use only follow links Do follow links are best for internal links while you should mark your external links with a “nofollow” tag 7. Don’t overuse internal links Limit the links on one page to a number of 2 – 4 if the content is long enough. Internal Linkbuilding
- 16. Analyzing existing backlinks “The more backlinks a website has and the better those links are they are, the further up it will appear in the search results. An example of strong backlinks would be links from topically relevant websites.”
- 17. Source: Google Search Console Analyzing existing backlinks
- 18. Detoxing “If Google has penalized your site, you are losing traffic and money”
- 19. Google Disavow Tool: https://www.google.com/webmasters/tools/disavow-links What is link detoxing? When you are considering to detox your links but haven’t been penalized by Google yet, it’s called link risk management. If you’ve already been penalized you will have to care about detoxing as soon and as fast as possible. The first step is always to check all of your backlinks to find out if some or many of them are dangerous for your reputation, if some of them are unnatural. To disavow these links you have to create and upload a file to Google to make sure that they know about your changes. “Incoming links can affect Google’s opinion of a page or site. We recommend that you remove as many spammy or low-quality links from the web as possible.” Detoxing
- 20. Thanks
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