Linked For Business - How to Leverage?
Download as PPTX, PDF0 likes62 views
The document outlines strategies for utilizing LinkedIn for business, including creating and optimizing a business page, developing a content strategy, and using sponsored content for engagement. Key suggestions include sharing company updates, industry news, and customer testimonials, as well as leveraging groups and thought leadership for networking. It also provides links to additional resources for marketing solutions and engaging with the audience effectively.
Linked For Business - How to Leverage?
- 1. LinkedIn For Business By Rushikesh Patil
- 5. How to achieve? Creating Business Page – Company specific domain id Optimizing your business page Formulating content strategy that delivers value Publishing content on regular basis Sponsored content to drive engagement
- 6. What to Share? Company Updates Showcase work culture Blog/PR Videos Industry specific news Customer Testimonials
- 7. LinkedIn Marketing Essentials Groups – Networking Social Business – Educate and Inform audience Build Image – Through Thought Leadership Keyword Management – For SEO
- 8. Building A Business Page Followers Tab Cover Photo Publishing Updates Showcase Pages
- 9. Advertising on LinkedIn 1. Sponsored Content : For Engagements 2. Text Ads: Lead Generation
- 11. Important Links to follow Marketing Solutions: https://business.linkedin.com/marketing-solutions Publishing Article: Through your profile from ‘Write an article’option Life Page: https://business.linkedin.com/talent-solutions/company-career-pages?src=li-cplife Elevate: https://www.linkedin.com/elevate/register Influencers: https://www.linkedin.com/pulse/discover
- 12. THANK YOU!