LinkedIn 101 - Getting Started the Right Way
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The document serves as a guide for effectively using LinkedIn, highlighting its importance for professional networking and marketing. Key points include the necessity of having an optimized profile, engaging with connections, and leveraging LinkedIn groups for opportunities. It also outlines common mistakes to avoid and provides tips for improving visibility and effectiveness on the platform.
LinkedIn 101 - Getting Started the Right Way
- 3. www.ecommerceessentials.cawww.steveloates.com Linkedin is World’s Largest Social Network for Professionals with over 345 Million Users THE NUMBERS www.steveloates.com ©copyright 2015
- 4. Follow @SteveLoates www.ecommerceessentials.cawww.steveloates.com Direct Mail Website Email Online AdverAsing TelemarkeAng Print AdverAsing Social Media Cold Calling Radio AdverAsing Networking SEO Blogging TV AdverAsing LINKEDIN… AN IMPORTANT TOOL IN YOUR MARKETING TOOLBOX www.steveloates.com ©copyright 2015
- 5. REASONS YOU NEED TO BE ON LINKEDIN www.ecommerceessentials.cawww.steveloates.comwww.steveloates.com ©copyright 2015 1. Looking for job or looking for candidate to fill a job 2. Find New Leads and OpportuniAes 3. Grow your Network 4. Knowledge Gathering and Sharing 5. Discussions with Peers – Global perspecAve
- 6. MISTAKES TO AVOID ON LINKEDIN Follow @SteveLoates www.ecommerceessentials.cawww.steveloates.com • No markeAng strategy – No plan – No Goals • CommunicaAon without Value • Limited or No TargeAng – Shotgun approach • Profile not OpAmized to achieve MarkeAng Goals www.steveloates.com ©copyright 2015 Most Common Mistakes On LinkedIn
- 7. 3 KEYS TO SUCCESS Follow @SteveLoates www.ecommerceessentials.cawww.steveloates.com 1. YOU MUST GET FOUND 3 Keys To Your Success in LinkedIn 2. YOU MUST FIND OTHERS 3. YOU NEED TO PARTICIPATE www.steveloates.com ©copyright 2015
- 8. GETTING FOUND Follow @SteveLoates www.ecommerceessentials.cawww.steveloates.com YOU MUST GET FOUND TO BE SUCCESSFUL www.steveloates.com ©copyright 2015 AND YOU ONLY GET FOUND BY HAVING A COMPLETE AND OPTIMIZED PROFILE THEN OPTIMIZE YOUR PROFILE
- 10. @SteveLoates 1.888.575.5385www.steveloates.com BEFORE MAKING CHANGES TO YOUR PROFILE TURN OFF YOUR ACTIVITY BROADCASTS www.steveloates.com ©copyright 2015
- 11. GET FOUND -‐ HEADLINE 1.888.575.5385 120 Characters – Use Valuable Keywords Your Branding Statement Follows you in LinkedIn www.steveloates.com ©copyright 2015
- 12. GET FOUND -‐ HEADLINE USE WEBSITE NAMES www.steveloates.com ©copyright 2015 Looks More Professional
- 13. GET FOUND -‐ HEADLINE Customize Your LinkedIn URL www.steveloates.com ©copyright 2015
- 14. EXAMPLES OF CATCHY HEADLINES www.steveloates.com ©copyright 2015
- 15. INTERNET MARKETING & SOCIAL MEDIA CONSULTANT, PUBLIC SPEAKER, LINKEDIN COACH and BLOGGER MY PASSION is HELPING individuals, groups and organizaAons SUCCEED ONLINE. I have spent the past 16 years studying, pracAcing and refining my Online MarkeAng and Social Media skills, and learning how they can help businesses grow. The online landscape is constantly evolving, but the markeAng goals remain the same. Develop an effecAve strategy that generates leads, opportuniAes and sales while yielding a posiAve ROI. And through my speaking, training, wriAng and consulAng my mission is to help you cut through the noise and make sense of online markeAng and to assist in the creaAon and implementaAon of effecAve online markeAng strategies that deliver results. I also have over 10 years experience in ecommerce. Developing a successful online business that when I sold it, had grown to become the #1 ranked site in its verAcal in Canada. It's this passion for Internet markeAng and social media and how they can help your company to grow, along with my real world business experience, that I can bring to your organizaAon. Start the discovery process now by contacAng me for a no obligaAon consultaAon. steve@steveloates.com or 1-‐888-‐575-‐5385. GET FOUND -‐ SUMMARY Make it Easy to Skim – Use Short “chunks” of content and Pack with keywords Make It Personal, Conversational but still Professional Expand on who you help, what they get, and why you are the person to help Include contact info and call to action TALK ABOUT – Important Accomplishments TALK ABOUT – Your Values, Passions, Experience, Skills www.steveloates.com ©copyright 2015 You Have 2000 Characters
- 16. GET FOUND -‐ VALIDATIONS • Skills - Endorsements • Publications and SlideShare • Education, Organizations and Courses • Recommendations www.steveloates.com ©copyright 2015
- 17. ENDORSEMENTS RECOMMENDATIONS www.steveloates.com ©copyright 2015 GET FOUND -‐ VALIDATIONS Get Them and Give Them – Endorsements Should Include Your Targeted Keywords
- 18. PROFILE TIPS “Without promotion something terrible happens… …NOTHING” ONE FINAL THOUGHT ABOUT YOUR PROFILE….. www.steveloates.com ©copyright 2015
- 19. PERSONALIZE Personalize Your Invitations Let Them Know You Care About Connecting www.steveloates.com ©copyright 2015
- 20. USE LINKEDIN GROUPS TO CONNECT www.steveloates.com ©copyright 2015
- 21. LINKEDIN GROUP TYPES Alumni Groups Connect with Classmates Professional Associations Shop Talk About Your Industry Industry Groups Support and Discussion On Relevant Issues Client Groups Where Prospective Clients Spend Time Vendor Groups Connect with Vendors You Use 4 SIMPLE STEPS 1. Introduce Yourself 2. Listen to the Conversations 3. Share Your Expertise – Answer Questions 4. Add Value and Ask To Connect www.steveloates.com ©copyright 2015
- 22. FIND OPPORTUNITIES www.steveloates.com ©copyright 2015 Use Advanced Search To Find OpportuniAes
- 23. www.steveloates.com ©copyright 2015 USE TAGS & SEGMENT YOUR CONNECTIONS
- 24. MANAGE PRIVACY CONTROLS www.steveloates.com ©copyright 2015
- 25. LINKEDIN TOOLS FREE DOWNLOAD www.steveloates.com/linkedin-‐tools-‐Aps www.steveloates.com ©copyright 2015
- 26. Steve@steveloates.com 905 333 9637 www.steveloates.com Follow Me on Twiher @SteveLoates www.steveloates.com ©copyright 2015